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Privacy policy
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https://archil.com/legal/privacy
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Privacy Policy
Last updated: October 20, 2026
Owner and Data Controller
Archil, Inc.
445 Bush Street, Suite 200
San Francisco, CA 94108
Contact: privacy@archil.com
Types of Data Collected
When you visit archil.com, we may collect the following types of data: usage data (page views, clicks, browsing history, session statistics), device and browser information, city-level location, and operating system information.
Through our visitor identification provider, RB2B, we may also collect professional identity information matched to your visit, such as your name, business email address, job title, employer, and professional profile (for example, LinkedIn).
This data is collected automatically through analytics and visitor identification tools when you use the site.
How We Process Your Data
Methods of Processing
We implement appropriate security measures to prevent unauthorized access, disclosure, modification, or destruction of your data. Processing is carried out using computers and IT tools following organizational procedures strictly related to the purposes indicated.
Place of Processing
Data is processed at the Owner's offices and at the facilities of third-party service providers in the United States. For transfers of personal data from the European Economic Area (EEA) to the United States, we rely on Standard Contractual Clauses (SCCs) and, where applicable, the EU-US Data Privacy Framework. We maintain Data Processing Agreements with our subprocessors, including PostHog and Vercel.
Retention
We retain personal data for the following periods:
Analytics data (PostHog): 24 months
Session replay data (PostHog): 30 days
Visitor identification data (RB2B): as long as needed for sales and marketing follow-up; RB2B's own retention is governed by its privacy policy
Data may be retained longer where required by applicable legal obligations or your consent.
Purposes of Processing
We collect data to provide and improve our services, comply with legal obligations, protect our rights, and detect malicious activity. Specifically, we use your data for:
Website analytics
Session recording and heat mapping
Identifying the businesses and professionals who visit our site, for sales and marketing outreach
Security and fraud prevention
Services We Use
PostHog Product Analytics (PostHog, Inc.)
We use PostHog to understand how visitors use our site. PostHog acts as a data processor on our behalf and does not use your data for its own purposes.
Data processed: browser information, browsing history, clicks, device information, page views.
Retention: 24 months.
Processing location: United States.
PostHog Privacy Policy
PostHog Session Replay (PostHog, Inc.)
We use PostHog Session Replay to record and replay user sessions to identify usability issues.
Data processed: city-level location, clicks, device information, operating system, page views, usage data.
Retention: 30 days.
Processing location: United States.
RB2B Visitor Identification
We use RB2B to identify the businesses and professionals who visit our site so our team can follow up. RB2B is a third party that may also use this data for its own purposes, as described in its privacy policy.
When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email. We (or service providers on our behalf) may then send communications and marketing to these email addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout.
For visitors in the United States, RB2B loads when you visit the site unless you have declined cookies or your browser sends a Global Privacy Control signal. For visitors outside the United States, RB2B loads only after you accept cookies.
Data processed: IP address, cookies, device and browser information, pages visited, and matched identity information (name, business email address, job title, employer, professional profile).
Retention: per RB2B's privacy policy.
Processing location: United States.
RB2B Privacy Policy
Vercel Analytics (Vercel, Inc.)
We use Vercel Analytics for privacy-friendly, aggregated website performance metrics. Vercel Analytics does not use cookies and does not collect personal identifiers that can track users across applications.
Data processed: page URL, referrer, device type, operating system, browser, geolocation (country/region level).
Processing location: United States.
Vercel Analytics Privacy Policy
Fonts
We use the Inter and IBM Plex Mono typefaces. These fonts are self-hosted and served directly from our infrastructure — no data is transmitted to Google or any third party for font delivery.
Cookies
We use cookies for website analytics via PostHog and for visitor identification via RB2B. PostHog does not set cookies until you give explicit consent through our cookie banner. RB2B sets cookies when you visit if you are in the United States, and only after you accept cookies if you are elsewhere. If you decline cookies or if your browser sends a Global Privacy Control (GPC) signal, no tracking cookies are set and RB2B is not loaded on subsequent pages. PostHog will continue to collect anonymized, non-identifiable analytics data (such as page views and usage patterns) without cookies, but this data cannot be linked to you across sessions.
You can change your cookie preferences at any time using the "Cookie Preferences" link in our footer.
Legal Basis for Processing (GDPR)
If you are in the European Economic Area, we process your personal data under the following legal bases:
Consent (Art. 6(1)(a)) — Website analytics, session replay, and visitor identification. You provide consent via our cookie banner and may withdraw it at any time.
Contract (Art. 6(1)(b)) — Processing necessary for the performance of a contract with you or to take pre-contractual steps at your request.
Legal obligation (Art. 6(1)(c)) — Processing necessary for compliance with a legal obligation to which we are subject.
Legitimate interest (Art. 6(1)(f)) — Security monitoring and fraud prevention, where our interest does not override your fundamental rights and freedoms.
Your Rights Under GDPR
If you are in the European Economic Area, you have the right to:
Withdraw consent at any time
Object to processing of your data
Access your data and obtain copies
Verify and rectify inaccurate data
Restrict processing of your data
Request erasure of your personal data
Receive your data in a structured, machine-readable format
Lodge a complaint with a data protection authority
We do not engage in automated decision-making or profiling that produces legal effects concerning you.
Your Rights Under CPRA (California)
If you are a California resident, the California Privacy Rights Act (CPRA) provides you with the following rights:
Right to Know — request information about what personal data we collect, use, and disclose
Right to Delete — request deletion of your personal data
Right to Correct — request correction of inaccurate personal data
Right to Opt-Out of Sale/Sharing — opt out of the sale or sharing of your personal data
Right to Limit Use of Sensitive Personal Information — limit how we use sensitive personal data
We do not sell your personal information for money. However, our use of RB2B discloses information about your visit to RB2B, which may use it for its own purposes. This may be considered a "sale" or "sharing" of personal information under California law. You can opt out at any time by declining cookies, by changing your preference with the "Cookie Preferences" link in our footer, by visiting https://app.retention.com/optout, or by emailing privacy@archil.com. We honor Global Privacy Control (GPC) signals. If your browser sends a GPC signal, we automatically opt you out of tracking and do not load RB2B.
Children's Privacy
Our site is not directed to children under the age of 13, and we do not knowingly collect personal data from children under 13. If we become aware that we have collected personal data from a child under 13, we will take steps to delete that information promptly.
Exercising Your Rights
To exercise any of the rights described above, contact us at privacy@archil.com. Requests are free of charge and will be addressed within the following timeframes:
GDPR requests: within one month
CPRA requests: within 45 days
Subprocessors
We use the following subprocessors to deliver our services. We maintain Data Processing Agreements with each subprocessor. This list may be updated with notice.
SubprocessorPurposeLocation
Amazon Web ServicesCloud infrastructureUnited States
VercelHosting and analyticsUnited States
PostHogProduct analytics and session replayUnited States
Changes to This Policy
We may update this privacy policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "last updated" date. We encourage you to review this page periodically.