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                                           IdentityE2E Privacy Notice

                              GDPR: DATA PRIVACY NOTICE FOR WEBSITE USERS

1. Introduction
IdentityE2E Ltd (“we”, “us”, or “our”) operates the website identitye2e.com. We are committed to
protecting and respecting your privacy. This policy explains how we collect, use, and safeguard your
personal data when you visit our website.

2. Data We Collect
We may collect and process the following personal data:
• Name and Email Address: When you provide it to us through contact forms or other interactions on
   our website.
• Website Usage Data: We collect data on how you interact with our website through analytics tools
   (e.g., IP address, pages viewed, and time spent on the site).

3. How We Collect Data
We collect personal data in the following ways:
• Forms: When you fill out forms to contact us or subscribe to our services, we collect your name and
   email address.
• Analytics Tools: We use third-party analytics tools (such as Google Analytics) to collect website usage
   data automatically when you visit our website. This helps us understand how users interact with the
   site and improve the user experience.

4. Purpose of Data Collection
We collect your data for the following purposes:
• To respond to inquiries and provide customer service: If you contact us via forms on our website.
• To improve our website: By analysing website traffic and usage patterns, we aim to enhance user
   experience.
• To communicate with you: If you subscribe to receive updates or newsletters, we may use your email
   address to send you relevant information.

5. Data Sharing
We do not sell or rent your personal data to third parties. However, we may share your data with third-
party service providers that assist us in operating the website and providing services, such as:
• Analytics Providers: Similar to Google Analytics (to collect website usage data).
These third parties are required to protect your personal data in accordance with UK data protection laws
and only process it as instructed by us.

6. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was
collected, including legal or reporting requirements.

IdentityE2E v.1                                         1
Last updated September 2024
                                         IdentityE2E Privacy Notice

8. Your Rights

Under UK data protection law, you have the following rights:
• Right to access: You can request copies of your personal data held by us.
• Right to rectification: You can request corrections to inaccurate data.
• Right to erasure: You can ask us to delete your personal data.
• Right to restrict processing: You can request us to limit the way we use your data.
• Right to object: You can object to the processing of your personal data.
• Right to data portability: You can request a copy of your data in a machine-readable format.

To exercise any of these rights, please contact us via email at info@identitye2e.com.

9. Cookies

We use cookies to enhance your experience on our website and to analyse our traffic. Non-essential
cookies will only be set with your consent. You can manage your cookie preferences via our cookie
consent tool or by adjusting your browser settings.

10. Security
We take appropriate measures to safeguard your personal data from unauthorised access, alteration, or
disclosure. These include standard security measures such as encryption.

11. Contact Information
If you have any questions about this privacy policy or your personal data, please contact us at:

Email: info@identitye2e.com

IdentityE2E v.1                                       2
Last updated September 2024