Snapshot 1577
Normalized text
Scripts and page chrome removed; this is what change detection compares.
Yext Privacy and Cookies Policy (Effective Date: May 14, 2026) This Yext Privacy & Cookies Policy (this “Privacy Policy”) explains how your personal information is collected, used and disclosed by Yext, Inc. and the Yext affiliates listed in the “Controllers and Contacting Us” section below (“Yext”, “us”, “we” or “our”) and how we collect information through the use of cookies and related technologies. It also tells you how you can access and update your personal information and describes the data protection rights that may be available under your country’s or state’s laws, including (in the European Economic Area (“EEA“), Switzerland and the UK), a right to object to some processing that we carry out or, where we rely on consent, how to withdraw that consent. This Privacy Policy applies to personal information we obtain from or about you including when you (i) visit all Internet sites operated by Yext that link to this Privacy Policy (collectively, the “Sites“); (ii) log in and use the apps or the platform operated by Yext that interact with our products (e.g. Listings, Hearsay Social, Reviews, Pages, Relate, Search, Yext Social, collectively, the “Products“); (iii) interact with our social media pages and advertisements, customer services, chatbots, communications, webinars or blogs; (iv) participate in our events and demonstrations; or (v) visit our offices. Unless otherwise stated, we act as the “controller” for the data processing operations described in this Privacy Policy. Where we process personal information on behalf of our customers or resellers and act as a “processor” (also called a “service provider”, including in respect of certain processing in connection with our Products), this Privacy Policy does not apply. In these circumstances, the customer or reseller will be the “controller” as they decide how or why your personal information is processed and will be responsible for ensuring that they have complied with all applicable data protection legislation and providing you with their own privacy policies to allow us to process such personal information on their behalf. Our processing activity as service provider and processor is governed by the contracts we have with our customers or resellers. Under the terms of those contracts, we will direct any data subject request you make to us for personal information we process as a processor to the relevant controller. Please contact the relevant customer or reseller directly if you have questions regarding their data collection practices or the rights available to you in this regard. We may provide additional information about our privacy practices at other points, for example, when we ask you to provide personal information in connection with a particular service, when you apply for a job or where you visit our offices, and where this will help us provide more relevant and timely information. We reserve the right to make changes to our practices and this Privacy Policy at any time and at our sole discretion. If we change the way we handle your personal information, we will update this Privacy Policy and notify you as appropriate. Changes, modifications, additions, or deletions will be effective when posted, unless stated otherwise. For the purposes of this Privacy Policy, the term “personal information” shall be deemed to encompass the term “personal data”, and each term shall have the meaning assigned to it by applicable data protection laws, including (but not limited to), information that directly or indirectly, on its own or in conjunction with other information, identifies an individual. This Privacy Policy addresses the following: INFORMATION THAT WE COLLECT ABOUT YOU USE OF COOKIES AND SIMILAR TECHNOLOGIES USES MADE OF YOUR PERSONAL INFORMATION AND OUR LEGAL BASIS FOR PROCESSING DISCLOSURES OF YOUR PERSONAL INFORMATION WITHDRAWING CONSENT OR OTHERWISE OBJECTING TO YEXT’S DIRECT MARKETING EUROPEAN DATA PROTECTION RIGHTS CALIFORNIA PRIVACY NOTICE INFORMATION PROCESSED AS PART OF THE USE OF YEXT’S APPS AND PLATFORM MISCELLANEOUS 1. INFORMATION THAT WE COLLECT ABOUT YOU Information Collected Directly From You Customers, Website Visitors, and End Users A. Information Provided by You upon Registration and/or Making a Purchase. When you register for an account on a Site, purchase a Product subscription or service from us, or log in to use our Sites and/or Products, we collect information that allows us to identify you, such as: Name E-mail address Information about your job title, position and organisation Address (where entered as part of a “business/location scan”) Organization name Phone number Credit card number (in the US only) Billing address Yext login details (username and password) B. Information Provided When You Contact Us. We also collect personal information that you voluntarily provide to us when you contact us with a question, comment about our Products and services, interact with our chatbots and customer support teams, download our whitepapers, complete our surveys, sign up for product demonstrations or events, sign up for a newsletter, or visit our offices. Typically, this includes: Name E-mail address Organization name Country of residence Phone number Information about your job title and position Information about your interests and preferences Content of your communication C. Call recordings. We will also record and transcribe some audio or visual call content during phone or video calls with you for sales, quality assurance, account management and training purposes. Where required by law, we will notify you and obtain your consent prior to recording any audio or visual call. Partners, Publishers and other Service Providers We will process certain contact information about individuals within organizations that we work with such as publishers, mailing houses, payment providers, IT hosting and maintenance providers, events companies and other service providers. Information Collected Indirectly A. Device and Usage Information. When you access our Sites and some of our Products, even if you do not have an account, we (or authorized third parties) automatically collect: (i) Device Information: information about the devices and software you use to access these Sites and Products - primarily the internet browser or mobile device you use, the website or source that linked or referred you to the Sites or Products, your IP address or device ID (or other identifier that identifies your computer or mobile device on the Internet) from which we may derive your general location, the operating system of your computer or mobile device, device screen size and other similar technical information; and (ii) Usage Information: information about your visit and interactions with our Sites and advertisements, including the content viewed and content interacted with, the dates and times of access, hardware and software information and device event information. Some of this information is collected using cookies and related technologies. See Section 2 for more detail. For additional detail on the information collected when you use Yext’s apps or platform that interact with our Products, please see Section 8. B. Information Collected From Our Third-Party Resellers. We may partner with third-party resellers who resell Yext’s Products to you. Such third-party resellers will provide us with information about you, such as name and contact information. This helps us to provide you with Products you requested. The reseller will be the controller in respect of any customer account set up information that you provide directly to them (and we will act as the reseller’s processor in this regard). C. Information Collected in Connection with our Products. Where our customers use our Products, we compile general statistical and other information related to the performance and operation of the relevant Products, for instance, from social media pages and from reviews collected from our third-party publishers including name/alias of reviewers, and will use or share such information with our customers to provide our Products, for research and development purposes, and to provide analytics, reports and benchmarking about our Products (e.g. average location ratings, industry information, or frequently used terms within reviews). We may also use such aggregated information for our own promotional purposes. We may use cookies and similar technologies both on our Sites and our customer sites to collect some of this information (see Section 2 for more detail). D. Information Collected from Other Third-Party Sources We collect data from the following third party sources such as: Social media networks, advertising networks and other publicly available sources – We may use automated tools to obtain this data which will typically include commercially-available data such as name, address, industry information, email address and preferences which we use for marketing, advertising and business development purposes. Where we do this, we apply data minimisation, access controls and other safeguards designed to reduce risks to individuals. Analytics providers – We also receive non-personal information, such as aggregated or de-identified demographic/profile data, from third-party sources including select partners and companies that specialize in providing enterprise data, analytics and software as a service. Background check providers – Where necessary, we obtain information to conduct due diligence checks (including in relation to KYC and international sanctions) on business contacts as part of our compliance program and in accordance with our legal obligations. In order to ensure data accuracy and offer a superior customer experience by providing you with better personalized services, content, marketing and ads, in some cases we may link or combine the information that we collect from the different sources outlined above with the information we collect directly from you. 2. USE OF COOKIES AND SIMILAR TECHNOLOGIES We use and allow select partners to use cookies, clickstream capture, pixels, web beacons, embedded scripts, and other similar technologies (collectively “Tools”) on our Sites, our Products, our Yext powered properties and in our communications with you for the purposes outlined below (and further described in our cookie consent management tool). Typically, these Tools will capture information about your device (including your IP address), your preferences, your visit to our Sites, our Products and Yext powered properties and your interactions with our communications. For further information, visit www.allaboutcookies.org. When you visit some of our Sites (where required by applicable law), you have the option to accept, reject or adjust most of the categories of Tools through our cookie consent management tool. You can modify these settings or withdraw your consent at any time at this link. Details of the cookies which we use (including third-party cookies and the partners with whom we may share your data) and their purposes are described via the link at the bottom of this webpage and as follows: Strictly Necessary/Essential Cookies These types of Tools are necessary for some of our Sites and Products to function and cannot be switched off or opted out from in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. Performance/Analytics Cookies These types of Tools allow us to measure and improve the performance of our Sites and Products. They help us to know which pages are the most and least popular and see how visitors move around the Sites and Products. Aggregated data from these Tools may be shared with our business partners. The type of information we collect includes how many visitors visit our Sites and Products, how many customers log in, when they visited, for how long and which areas of our Sites, our Products and services but is generally not used to identify you individually. On behalf of our customers (acting as a processor), we may also: - include a pixel or similar technologies on certain Products, which if activated by a customer and granted the appropriate consents, allows us to record that the profile was viewed and, to provide an accurate picture to our customer of real consumer engagement. We do not match visitor IP addresses to any other personal information about consumers; - capture information about visits to the publisher sites within the Listings or Events content, on the customers’ websites for Pages, Knowledge Tags or Search, and on customers’ social media pages or accounts for Hearsay Social or Yext Social. Functional/Personalization Cookies We use these types of Tools to remember choices you make on our Sites or our Products (such as your preferred language or the region you are in) and provide enhanced, more personalized features on our Sites, our Products and in our communications. These technologies are also used to provide content that aligns to your past behaviour or interests (for example, we use pixel tags in our electronic newsletters to measure open, click through and read rates and to tailor future content you receive). Targeted Advertising and Social Media Cookies These Tools may be set through our Site by us or our advertising partners. They may be used to build a profile of your interests and show you relevant adverts on other sites. Like many other companies, we rely on retargeting, which is a type of marketing strategy that helps businesses “remind” visitors of their products and services after they leave their websites. These types of Tools can be used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaigns. They allow us to understand and evaluate clicks on our adverts and how you interact with our Sites, Products and communications so that we can improve the services you receive. How can you manage these Tools? The length of time a cookie will stay on your browsing device depends on whether it is a “persistent” or “session” cookie. Session cookies will only stay on your device until you stop browsing. Persistent cookies stay on your browsing device after you have finished browsing until they expire or are deleted. The duration of other Tools varies depending on the type of Tool used. For instance, Tools that are “strictly necessary” or “essential” are typically set to expire after no more than 12 months. Tools used for performance are typically set to expire after no more than 24 months. The duration of targeting and social media Tools varies, with most expiring within 2-3 years. You may be able to set your browser to block all cookies (apart from Strictly Necessary/Essential Cookies). For more information, please refer to your browser settings. Note that by disabling certain categories of cookies, you may be prevented from accessing some features of our Sites or certain content or functionality may not be available. Web beacons can be rendered ineffective in some circumstances by opting out of cookies or amending your cookie settings in your browser. If you have further questions regarding how to stop the use of web beacons, please contact us at privacy@yext.com. In the US, we comply with the Digital Advertising Alliance (“DAA”) industry standards with respect to interest-based advertising. To learn more about your advertising choices if you are in the US, and to opt out of such advertising for companies participating in the DAA program, please click here. Note that opting out does not mean you will no longer receive online advertising. It does mean that the company or companies from which you opted out will no longer deliver ads tailored to your web preferences and usage patterns. Sharing with Partners If you have given consent through our cookie settings (where available), Yext may share analytics and targeting cookie data with select partners for the purposes of performance metrics, audience selection and targeted advertisement. You can change your cookie settings at any time by visiting this link. 3. USES MADE OF YOUR PERSONAL INFORMATION AND OUR LEGAL BASIS FOR PROCESSING In order to provide you with access to our Products, services and other resources such as whitepapers and demos, providing certain personal information (e.g., contact information and name, log-in details) may be necessary in order to receive these services and resources. You may choose whether or not to receive electronic marketing communications from us and we will only send you such communications where we have the appropriate consents to do so (to the extent required by applicable law). For more information on your choices, please see Section 5 below. We process personal information through electronic and manual means for the following purposes: Customers and Website Visitors To fulfill a contract or to take steps linked to a contract. This includes: to administer access to your accounts; to onboard new customers or resellers; to manage our customer or reseller relationships; to process orders and payments, perform fraud checks and provide our Products and services, for which you have registered and any other Products or services you have requested and send you service-related communications; for customer support purposes including responding to your queries and investigating any complaints about the Sites. As required to conduct our business and pursue our legitimate interests, in particular: to provide our Products and services for which you have registered and any other Products or services you have requested (including sharing your information with our authorised resellers for these purposes); to enable accurate and high quality sales, account management and training; to analyse your use and measure effectiveness of our Products, services and Sites to better understand how they are being used so we can improve them, engage and retain customers, and develop new products to send you information about Yext Products and services, special offers and similar information (where your consent is not required); to analyse your use and navigation of our Products, services and Sites and your interactions with our communications and content to tailor and customise the Products, services and Sites and marketing communications (where your consent is not required); to diagnose problems, perform system maintenance and upgrades and enable new features in our Products, services and Sites; to administer our offices and Sites and conduct identity verification; to detect, prevent or otherwise address fraudulent, deceptive or illegal activity and misuse of our Products, services and Sites; to detect, prevent or otherwise address security or technical issues relating to our offices, Products, services and Sites (including the use of data loss prevention tools), as well as to protect against harm to the rights, property or safety of Yext, our users or the public; to send you information you have requested, respond to your queries and requests or otherwise communicate directly with you (when permitted); for our own internal functions, management and corporate reporting; for our internal research and analytics for technical development and quality/safety maintenance and verification, to improve business efficacies and operations; to conduct due diligence checks (including in relation to KYC and international sanctions) on business contacts and to enforce compliance with any agreements, our terms of use and other policies, or otherwise in connection with legal claims, compliance, regulatory and investigatory purposes, as necessary (including disclosure of such information in connection with government agency requests, legal process or litigation); to create aggregate and statistical data (which cannot be used to identify you). For example, aggregate data may include data that describes the general demographics, usage or other characteristics of a Site’s users. We reserve the right to transfer and/or sell aggregate or group data about a Site’s users for lawful purposes; to conduct surveys and market research about our customers, their interests, the effectiveness of our marketing campaigns and customer satisfaction (unless we need consent to undertake such surveys, in which case we will only do this with your permission); if we merge with or are acquired by another company, your personal information will likely be processed in connection with the merger or acquisition and disclosed to the prospective purchaser, our advisers and any other prospective purchaser's advisers and will be one of the assets that is transferred to the new owner. Where we process your personal information based on legitimate interests, you can object to this processing in certain circumstances. In such cases, we will cease processing your personal information unless we have compelling legitimate grounds to continue processing, or where it is needed for legal reasons. If legitimate interest is not an available legal basis in a particular jurisdiction, we will engage in the processing activities described above on a legal basis that is available in that particular jurisdiction. Where required by applicable law, where you give us consent: to send you information about Yext Products and services, special offers and similar information and sharing your information with third parties (e.g. resellers) for their own marketing purposes (for example, email marketing in some countries). For more information about how to modify your preferences about marketing communications, please see Section 5; to place cookies or similar technologies in our Products, Sites and email communications in accordance with Section 2, Use of Cookies and Similar Technologies, above, and the information provided to you when those technologies are used; and on other occasions where we ask for your consent, for the purpose we explain at the time. As required by law: in response to requests by governments, law enforcement authorities, or regulatory bodies; and to conduct due diligence checks (including in relation to KYC and international sanctions) on business contacts as part of our compliance program and in accordance with our legal obligations. Partners, Publishers and other Service Providers We use contact information about individuals within other organizations that we work with in order to fulfil our contractual obligations or as required to conduct our business and pursue our legitimate interests including for our own internal functions such as management, marketing and publicity, corporate reporting, and record keeping. Use of AI tools We may use artificial intelligence (AI) tools to provide a better user experience and to assist with the above purposes. Our AI tools are designed to process your data securely and in accordance with applicable data protection laws. We do not make decisions based solely on automated processing or profiling that produce legal effects concerning you. Aggregated and Deidentified Information We may aggregate or deidentify personal information for the purposes described above. We may share aggregated or deidentified information for any lawful purpose. 4. DISCLOSURES OF YOUR PERSONAL INFORMATION We will share your personal information with the third-parties listed below for the purposes that are described in this Privacy Policy or otherwise with your consent. Service Providers, Agents, Contractors & Partners. We engage service providers, agents, contractors and/or partners to manage or support certain aspects of our business operations on our behalf. These parties may be located in the US or in other global locations and may provide services related to (among other things) product delivery, advertising and marketing activities (including digital and personalized advertising), events, IT services, data hosting, the management or support of our Sites, AI tool providers, analytics, customer support and professional services such as auditing, consulting and legal services. Our service providers and partners are required by contract to safeguard any personal information they receive from us and are generally prohibited from using the personal information for any purpose other than to perform the services as instructed by Yext. Advertisers. We may also transfer personal information about you to advertising partners (including the ad networks, ad-serving companies, and other service providers they may use) so that they may recognize your devices and deliver interest-based content and advertisements to you. The personal information may include your name, postal address, email, device ID, or other identifier in encrypted form. The providers may process the information in hashed or de-identified form. These providers may collect additional information from you (including from our Sites and Products), such as your IP address and information about your browser or operating system and may combine personal information about you with personal information from other companies in data sharing cooperatives in which we participate. For more information, read Section 2 (Use of Cookies and Similar Technologies) above. Affiliates. Yext is a global business, headquartered in the United States. Your personal information collected by us in accordance with this Privacy Policy is used and shared amongst Yext, Inc. and the Yext affiliates for the purposes of providing the Sites, delivering our Products and services, managing your accounts, hosting, IT, security, support, billing, marketing, and communications. The list in Section 9 describes the management responsibility for respective data processing activities by the listed Yext affiliates. If your personal information is transferred from Japan (and subject to Japanese privacy laws), it will be considered to be jointly used between Yext, Inc. and the listed Yext affiliates in accordance with the joint use cases set forth in Section 9. Legal Requirements and Security. We disclose personal information to government authorities or other third-parties if required to do so by law or in the good faith belief that such action is necessary to: (a) comply with a subpoena, court order or similar legal obligation, (b) protect and defend our rights and property (and the rights or property of those who use the Sites and Products), (c) act in urgent circumstances to protect the personal safety of users of any Site, Product or the public, (d) protect against legal liability and to respond to claims from third parties, (e) to investigate fraud or other unlawful activity, (f) to protect the safety or security of our Sites or to prevent spam, abuse, or other malicious activities of actors with respect to the Sites, or (h) or as otherwise required or permitted by law. Business Transfers. As we develop our business, we might sell or buy businesses, parts of businesses, business units or assets. In the event of (and in order to evaluate) an actual or potential corporate sale, merger, reorganization, dissolution or similar event (including in bankruptcy), your personal information may be part of the transferred assets. You will be notified via email and/or a prominent notice on our Sites of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information. Publishers. If requested, we provide personal information on behalf of our customers, or on behalf of our resellers’ customers, to third-party publishers (e.g. Google, LinkedIn) that we work with. For example, if a customer has provided one of its employees’ name, contact details, biography and/or job title to be published on a third-party publisher’s website. Third-Party Resellers. We may share personal information (such as contact details) about certain visitors of our Sites with selected third-party resellers following these visitors’ request to use some of our Products. We will obtain prior consent for such a transfer where required by applicable law. International Transfers of Personal Information. Your personal information is stored on servers in the EU and the US and is supported from the European Economic Area (EEA), Philippines, Mexico, India, Switzerland, the UK and/or the US. We also transfer your personal information to our affiliates and other service providers who perform functions on our behalf which are based around the world, including in countries outside of the EEA, UK, and Switzerland which may have different data protection standards to those which apply to your country of residence. You can click here and here to see a list of countries where we may access or transfer your personal information. Where your personal information is transferred from Japan (and subject to Japanese privacy laws), please refer here to see the personal information protection measures taken by Yext, Inc., Yext’s affiliates and other service providers located in the countries listed in Section 9 and those countries listed here and here. Where your personal information is transferred outside of the EEA, UK, and Switzerland, and where this is to an affiliate or service provider in a country which is not subject to an adequacy decision by the EU Commission or considered adequate as determined by applicable data protection laws, we will take steps to ensure your personal information is adequately protected by safeguards such as the Standard Contractual Clauses (“SCCs”) approved by the EU Commission or the international data transfer addendum to the EU Commission’s SCCs for international data transfers (commonly referred to as the “UK Addendum”) issued by the UK’s Information Commissioner’s Office. A copy of the relevant mechanism can be obtained for your review on request by using the contact details in Section 9. Yext, Inc. complies with the EU-U.S. Data Privacy Framework (“EU-U.S. DPF”), the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (“Swiss-U.S. DPF”) as set forth by the U.S. Department of Commerce. Yext, Inc. has certified to the U.S. Department of Commerce that it adheres to the EU-U.S. Data Privacy Framework Principles (“EU-U.S. DPF Principles”) with regard to the processing of personal information received from the European Union in reliance on the EU-U.S. DPF and from the United Kingdom (and Gibraltar) in reliance on the UK Extension to the EU-U.S. DPF. Yext, Inc. has certified to the U.S. Department of Commerce that it adheres to the Swiss-U.S. Data Privacy Framework Principles (“Swiss-U.S. DPF Principles”) with regard to the processing of personal information received from Switzerland in reliance on the Swiss-U.S. DPF. To learn more about the Data Privacy Framework (DPF) program, and to view our certification, please visit https://www.dataprivacyframework.gov/. To learn more about Yext, Inc.’s participation in the Data Privacy Framework, please see our Data Privacy Framework Notice here for further information. If there is any conflict between the terms in this DPF Notice and the EU-U.S. DPF Principles and/or the Swiss-U.S. DPF Principles, the Principles shall govern. 5. WITHDRAWING CONSENT OR OTHERWISE OBJECTING TO YEXT’S DIRECT MARKETING Where we rely on consent, you will always be able to withdraw that consent, although we may have other legal grounds for processing your data for other purposes, such as those set out above in Section 3. You have the absolute right to opt out of our direct marketing at any time, and EEA, UK, and Swiss individuals can also opt out of profiling we carry out for direct marketing at any time. To stop receiving newsletters or marketing communications from us, you can use the unsubscribe mechanism in the relevant communication or you can send an email to email-unsubscribe@yext.com with information necessary to process your request. Please note that this will not stop you from receiving service-related messages (i.e., non-marketing communications) such as email messages to let you know our service has been suspended for maintenance. 6. EUROPEAN DATA PROTECTION RIGHTS Where our entities within the EEA, Switzerland, or the UK process your personal information or where we process personal information of individuals located in the EEA, Switzerland, or the UK, you may have the right to ask us for a copy of your personal information, to correct, delete or restrict processing of your personal information (and to be notified about any recipients who have received your personal information), to obtain the personal information you provide to us in a structured, machine readable format, and to ask us to share (or port) this personal information to another controller. In addition, you can object to the processing of your personal information in some circumstances (in particular, where we are not required to process such data in order to meet a contractual or other legal requirement). We have carried out balancing tests for all the data processing we carry out on the basis of our legitimate interests which we have described above. You can obtain information on any of our balancing tests by contacting us using the details below. These rights may be limited, for example if fulfilling your request would reveal personal information about another person, or if you ask us to delete information which we are required by law to keep or have compelling legitimate interests in keeping. Relevant exemptions are set out in applicable data protection laws. We will inform you of the relevant exemptions we rely upon when responding to any request you make. To exercise any of these rights, please email privacy@yext.com with the information necessary for us to process your request. Note that we may need to request additional information from you to verify your identity or understand the scope of your request. If you have unresolved concerns, you may have the right to complain to an EU, UK or Swiss data protection authority where you live, work or where you believe a breach may have occurred although we would appreciate the chance to address any concerns before you approach any data protection authority, so please contact us using the details above. If you deactivate your account, we will delete, block or anonymize your personal information so that it is no longer possible to identify you, subject to our retention policy below. Please contact our customers or resellers directly if you have any other questions regarding their privacy practices or wish to exercise your rights in respect of personal information processed by that customer or reseller (e.g to stop receiving communications from that customer). 7. CALIFORNIA PRIVACY NOTICE If you are a California resident, this section contains disclosures required by the California Consumer Privacy Act (“CCPA”) and applies only to “personal information” we process about our business contacts, such as customers and prospective customers, that is subject to the CCPA. This section does not cover personal information about End Users of our customers, which we process solely on behalf of customers as a “service provider” or “processor.” End Users must contact our customers to exercise any rights that may be available to them under the CCPA or other state privacy laws. California Personal Information We Collect and Disclose. As further set forth in the chart below, in the past 12 months, we collected and disclosed the following categories of personal information about our business contacts: Categories of personal information Categories of third parties to whom we disclosed personal information Personal and online identifiers (such as first and last name, email address, or unique online identifiers) Service providers; affiliates; advertising providers; and partners that are authorized to resell Yext services. Record-keeping information (such as signature or financial information for payment purposes) Service providers; and affiliates. Commercial or transactions information (such as records of products or services obtained or considered) Service providers; affiliates; advertising providers; and partners that are authorized to resell Yext services. Internet or other electronic network activity information (such as interactions with the Yext platform, our Sites, emails, and applications, and/or advertisements) Service providers; affiliates; and advertising providers. Audio or visual information (such as video or call recordings) Service providers; and affiliates. Professional or employment-related information Service providers; affiliates; advertising providers; and partners that are authorized to resell Yext services. Sensitive personal information (account log-in information for the Yext platform) Service providers; and affiliates. Other information about you that is linked to the personal information above Service providers; affiliates; advertising providers; and partners that are authorized to resell Yext services. Categories of Sources. We collect this personal information from the following categories of sources: You, such as when you provide it to us directly, access the Yext platform, or use our Sites; Others at your company, in connection with the business relationship between Yext and your company; Service providers; Partners that are authorized to resell Yext services; Event organizers of events you register to attend; and Commercial data resellers. Recipients of California Personal Information. As identified in the above chart, we may disclose the categories of personal information we collect to the following categories of third parties for business purposes: Service providers, including internet service providers, data analytics providers, and operating systems and platform providers; · Affiliates, including the Yext affiliates listed in the “Data Controllers and Contacting Us” section below; Advertising providers, which may use cookies and similar technologies to collect information directly as described above; and Partners that are authorized to resell Yext services. We do not sell the personal information we collect about you, but we share online identifiers and Internet or other electronic network activity information for interest-based advertising purposes (also known as “cross-context behavioral advertising”) by allowing third-party advertising providers to collect data as described above under “Use of Cookies and Similar Technologies”. Why We Collect, Use, and Share California Information. We use and disclose this personal information for our commercial and business purposes, as further described in this Privacy Policy. These commercial and business purposes include, but are not limited to: Our commercial purposes, such as maintaining our relationships with our customers, providing the Yext platform, advertising and marketing to you, and enabling commercial transactions with you. Our business purposes as identified in the CCPA, such as: Auditing related to our interactions with you; Legal compliance; Detecting and protecting against security incidents, fraud, and illegal activity; Debugging; Performing services (for us or our service provider) such as account servicing, processing orders and payments, and analytics; Internal research for technological improvement; Internal operations; Activities to maintain and improve our services; and Other one-time uses. Your Rights Regarding Personal Information. California residents have certain rights with respect to the personal information collected by businesses like Yext. If you are a California resident, you may exercise the following rights regarding your personal information, subject to certain exceptions and limitations: The right to know the categories and specific pieces of personal information we collect, use and disclose about you, the categories of sources from which we collected your personal information, our purposes for collecting or disclosing your personal information, the categories of your personal information that we have either “shared” or disclosed for a business purpose, and the categories of third parties with which we have “shared” or disclosed for a business purpose your personal information; The right to request that we delete the personal information we have collected from you. The right to request that we correct the personal information we maintain about you. The right to opt out of our sharing of your personal information for interest-based advertising purposes (also known as “cross-context behavioral advertising”). The right not to be retaliated against for exercising privacy rights conferred by the CCPA. While the CCPA provides an opt-out opportunity for certain uses or disclosures of “sensitive personal information” (as defined under the CCPA), Yext uses and discloses such information only for purposes that do not require an opt-out opportunity under the CCPA. To exercise the above rights, please contact us using the following information and submit the required verifying information, as further described below: For requests to know, delete, or correct personal information, online at this link or by phone at +1 (844) 227-5459. For requests to opt out of sharing for interest-based advertising, select the “Do Not Sell or Share My Personal Information” option here and switch the toggle to the right. Alternatively, you can opt out by visiting our Sites with the Global Privacy Control (“GPC”) enabled. The GPC is a third-party tool; more information and instructions on implementing this tool are available here. The Sites have implemented mechanisms to respond to GPC signals that we receive, where required, and we treat these signals as requests to opt out of “sharing” for interest-based advertising. Verification Process and Required Information. Note that we may need to request additional information from you to verify your identity or understand the scope of your request, although you will not be required to create an account with us to submit a request or have it fulfilled. For requests to know, delete, or correct personal information, we will require you to provide, at a minimum, your name, business email address, and business phone number. Please see the online form for details. Authorized Agent. You may designate an authorized agent to make a CCPA request on your behalf by submitting a written, signed permission to privacy@yext.com. Please see the online form for details. Minors. We do not knowingly sell or share the personal information of children under 18 years of age. 8. INFORMATION PROCESSED AS PART OF THE USE OF YEXT’S APPS AND PLATFORM This Section 8 provides additional details concerning the information Yext processes about persons who log in and use the apps or platform operated by Yext that interact with our Products (“Product Users”). This Section also describes how Yext is processing this information, the purposes for which this information is processed, and, how Product Users can request for their information to be deleted. Product User Information Processed by Yext. When you are a Product User, we collect information that allows us to identify you, including: Yext login details (username and password) Organization name Technical information about your device including your device’s internet protocol (IP) address Information about your visit (the referral URL, the content viewed and the content interacted with) We may also obtain some Product User information from third-party publishers (e.g. Meta), such as access tokens. How Yext is Processing Product User Information. In addition to processing Product User information as described above in this Privacy Policy, Yext processes Product User information obtained from third-party publishers (e.g. Meta) to integrate with our Products in order to make our Products work seamlessly. We may also share some Product User information with third-party publishers to provide our Products and services. Purposes for which Product User Information is Processed. Yext processes Product User information to conduct our business and pursue our legitimate interests, including to provide our Products and services for which you or your organization have registered. Requesting Deletion of Product User Information. To request the deletion of Product User information please email privacy@yext.com. Product Users who are California residents can also request deletion online at this link or by phone at +1 (844) 227-5459. Please note that we may need to request additional information from you to verify your identity or confirm the scope of your request. As a Product User, in addition to deletion, you may also have other rights in relation to your personal information; see Sections 6 and 7 for more detail. 9. MISCELLANEOUS Social Media and Links to Third-Party Websites and Services. The Sites may contain links to third-party owned and/or operated websites or utilize third-party services (e.g. YouTube API Services). We are not responsible for the privacy practices, advertising, products or the content of such websites or services that we do not control. Please contact these third-parties directly for information regarding their privacy practices prior to providing them with any information. The Sites may permit you to interact with another website or online service, such as enabling you to “like” Yext on another site or “share” content from the Sites with other sites or link with our content on other social media platforms (“Social Features”). If you choose to “like” or “share” content or post information using a Social Feature, that information may be publicly displayed, and the other party may have access to certain information about you and your use of the Sites. Similarly, if you interact with us through Social Features, we may have access to personal information about you (for example, if you “like” or “follow” our page on another website). Please note that we use certain Tools from Meta Platforms Ireland Limited (Meta Ireland) on our Sites to enable some of these Social Features. Yext is a joint data controller with Meta Ireland for this data processing. This arrangement means we and Meta have entered into a Joint Controller Addendum to determine our respective compliance obligation is under the GDPR with respect to the joint processing and that we have to provide you this notice. However, you should contact Meta Ireland if you wish to exercise your data protection rights in respect of such data processing. Further information, including how Meta Ireland enables you to exercise your data protection rights, and subsequently processes your information as independent data controller can be found at https://www.facebook.com/about/privacy. Customer Solutions. Some of our Products are integrated into our customers’ own websites, applications, social media accounts and pages, and communication channels (“Customer Solutions“). Where this is the case, the customer will be responsible for the operation of these Customer Solutions and any personal information collected in connection therewith. We are not responsible for the processing of personal information by these Customer Solutions save to the extent that we receive any personal information via these Customer Solutions on behalf of the customer or the reseller in order to fulfil the Product and service requests. In these cases, we will act as a processor and this Privacy Policy will not apply to such personal information. Please contact the relevant customer or reseller directly if you have questions regarding their data collection practices or any communications you may receive from them. For example, if our customers, or our resellers’ customers, use our Products to solicit or monitor reviews or otherwise process personal information about their end customers (e.g. in connection with Hearsay Social, Relate, Reviews or Listings), employees, or web visitors (collectively, “End Users”), we will process such personal information on behalf of our customers as processors (also called service providers), or on behalf of our resellers’ customers as sub-processors. This may include contacting End Users on behalf of our customers, or on behalf of our resellers’ customers, or sharing and receiving such personal information with and from publisher sites in accordance with our customers’ instructions, or our resellers’ customers’ instructions. We have no direct relationship with End Users. Another example is that if requested, we provide personal information on behalf of our customers, or on behalf of our resellers’ customers, to third-party publishers (e.g. Google, LinkedIn) that we work with. For example, if a customer has provided one of its employees’ name, contact details, biography and/or job title to be published on a third-party publisher’s website. Blogs and Public Features of the Sites. Some of our Sites offer publicly accessible blogs or community forums. You should be aware that any personal information you submit there can be read and collected by other users of these forums and could be used to send you unsolicited messages and for other purposes. Our blog is managed by a third-party application that may require you to register to post a comment. We do not have access to or control of the information posted to the blog. None of the information that you provide using these features is protected by this Privacy Policy. We are not responsible for the personal information you choose to submit in these forums or the use thereof by any third-party. You will need to contact or log into the third-party application if you want the personal information that was posted to the comments section removed. To learn how the third-party application uses your information, please review their privacy policy. Security. We take commercially reasonable steps to protect personal information from loss, misuse, unauthorized access, disclosure, alteration and destruction (information on Yext, Inc. and Yext affiliates’ security measures are available here). However, no Internet or e-mail transmission is ever fully secure or error free. In particular, e-mail sent to or from a Site may not be secure, and you should therefore take special care in deciding what information you send to us via e-mail. Please keep this in mind when disclosing any personal information to us or to any other party via the Internet. When you enter sensitive information (such as a credit card number in the US) on our order forms or login credentials (such as username and password) on our platform login, we encrypt the transmission of that information using secure socket layer technology (SSL). Retention. We will retain your information for as long as your account is active or longer if needed to provide you services and our Products, comply with our legal obligations, resolve disputes or enforce our agreements. Retention periods will be determined by taking into account the type, amount and sensitivity of information that is collected and the purpose for which it is collected, bearing in mind the requirements applicable to the situation and the need to securely destroy or anonymise outdated, unused information at the earliest reasonable opportunity. For instance, in respect of data held for the management of customers and prospects, we consider the lead time necessary to develop and maintain our commercial relationships and how recent our interactions are with you. We may rectify, update or remove incomplete or inaccurate information, at any time and at our own discretion. For more information on our retention periods you can contact privacy@yext.com. Minors. Visitors under 18 years of age are not permitted to use and/or submit their personal information on any Site. We do not knowingly solicit or collect information through our Sites from visitors under 18 years of age. Our Sites are not directed at, marketed to, nor intended for, children under 18 years of age. We encourage parents and guardians to spend time online with their children and to participate and monitor the interactive activities of their children. Controllers and Contacting Us. The relevant controller for your information is set out below. Our “contact us” page contains e-mail links that allow you to contact us directly with any questions or comments that you may have. If you have any questions about this Privacy Policy or our privacy practices or to make a complaint about our compliance with applicable privacy laws, please feel free to contact us at privacy@yext.com or at the relevant affiliates below. Where more than one entity is listed, please send your query to privacy@yext.com. Controller: Responsible for: Yext, Inc. 61 Ninth Avenue New York, NY 10011 United States of America Yext, Inc.’s European representative: Yext SAS (see address below) Yext.com All other activities (both online and offline) Yext (Canada) Corp. 160 Elgin Street Suite 2600 Ottawa, ON K1P 1C3 Canada Marketing activities supporting Yext, Inc. Yext B.V. Rhijnspoorplein 10, 10-38 1018TX Amsterdam Netherlands Marketing activities supporting Yext Limited. Yext GmbH Friedrichstraße 79. 4. Stock, 10117 Berlin, Germany cc: Yext GmbH Data Protection Officer Dr. Karsten Kinast, LL.M Attorney at Law (Germany) KINAST Rechtsanwaltsgesellschaft mbH Nordstraße 17a 50733 Cologne Germany Yext.com/de Marketing activities supporting Yext Limited. Yext Limited 7th Floor UK House 2 Great Titchfield Street London W1D 1NN United Kingdom Yext Limited’s European representative: Yext SAS (see address below) Yext.com/uk Responsible for processing orders and invoicing and (with your consent, where required) providing information about other Yext Products and services that may be of interest. Yext Sàrl c/o Genint SA rue Jean-Calvin 12 1204 Geneva Switzerland Yext SARL’s European representative: Yext SAS (see address below) Marketing activities supporting Yext Limited. Yext SAS Suites 11 et 12 16 Avenue de Messine 75008 Paris, France Yext.com/fr Marketing activities supporting Yext Limited. Yext SAS (Italian Branch) Via San Raffaele 1 20121 Milan Italy Marketing activities supporting Yext Limited. Yext KK Level 20, Marunouchi Trust Tower – Main 1-8-3 Marunouchi, Chiyoda-ku, Tokyo 100-0005 Japan Ho Shin, Representative Director Yext.com/ja Under the Act on the Protection of Personal Information in Japan, Yext KK is a business operator handling personal information obtained through Yext.co.jp or all other activities (both online and offline) in Japan and is primarily responsible for management of such personal information. Please consult the Personal Information Protection Commission’s website to review the outline of personal information protection laws/systems in countries where Yext, Inc., Yext’s affiliates and other service providers are located. Open Cookie Preferences