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Privacy policy
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Confido Privacy Policy
This Privacy Notice explains how Outfit dba. Confido collects and processes your personal information.
1. Information We Collect
2. How We Use This Information
3. Who We Share Information With
4. How Long We Keep Your data For
5. Rights That You Have
7. Changes to this Privacy Notice
1. Information We Collect
We collect and process personal data about you when you make inquiries or when we undertake work for you. We collect your contact and payment details and any other details that are required to perform the specified work.
We may collect information about your use of our chatbot(s). This is anonymous and cannot be linked to you. We do not ask for and you should not enter any personally identifiable information.
2. How We Use This Information
We use and process your contact and payment details and other details to fulfill a contract or prepare to fulfill a contract. This includes communicating with you, taking payments from or making payments to you, provision of services, and providing customer services to you. We also use this information for our customer account record keeping and financial record keeping. Information collected from our chatbot(s) is used to enable us to improve the service and its performance.
We may use your contact information for marketing analytics and advertising optimization purposes, including sharing data with third-party advertising platforms such as Google Ads and LinkedIn Ads to measure and improve the performance of our campaigns.
3. Who We Share Information With
We may share your personal information with trusted third-party service providers, including advertising platforms such as Google Ads and LinkedIn Ads, to measure and optimize our marketing campaigns. These platforms maintain their own privacy policies. We do not sell your personal information.
4. How Long We Keep Your Data For
Where we process personal data in connection with performing a contract, we keep the transactional data for six years plus the current year after your last interaction with us (or such a longer period as may be required by law).
5. Rights That You Have
You have the following rights with regard to your personal information:
The right to obtain a copy of your personal data (by making a data subject access request)
The right to rectify incorrect personal data
The right to request deletion of your personal data where its retention is no longer required
The right to withdraw consent to processing when your consent is the only basis for its collection and processing
The right to request further processing where there is a dispute in relation to its accuracy or processing
The right to object to your personal data being used for marketing or where processing is based on legitimate interest
You may object to the processing of your personal data but not where we have to process the data to meet contractual or other legal requirements. However, your rights may be limited, for example, if fulfilling your request would reveal personal data about someone else, or if you ask us to delete information which we are required to keep by law or for some other compelling legitimate interest.
California residents may opt out of the use of their data for advertising purposes by contacting us at demo@confidotech.com.
6. Contacting Us
You may contact us using any of the methods detailed on our website.
7. Changes to this Privacy Notice
This privacy notice may be updated from time to time. The latest version will always appear on the confidotech.com website. Last updated March 16th, 2026.
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More about Confido
Confido’s official company Q&A provides detailed answers on:
Topics covered
Trade planning & analytics: Trade promotion management (TPM), promotion calendars, shopper marketing, accrual true-ups, trade spend, and promotion ROI.
Deductions & cash application: Chargebacks, reconciliation, auto-disputes, recovery, accounts receivable, remittance processing, and payment matching.
Forecasting & supply planning: Sales forecasts, AI-driven demand planning, S&OP, inventory, replenishment, shipment forecasts, and production planning.
Integrations & data: ERP and accounting systems, retailer and distributor connections, POS and syndicated data, customer inventory, and sales reporting.
Security & controls: SOC 2, data privacy, access permissions, approval workflows, and security reviews.
Pricing & implementation: Plans, modules, total cost, onboarding, data migration, training, support, customer results, limitations, and product fit.
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