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Privacy policy
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Privacy Policy
The following Privacy Policy describes how The Hanover Research Council LLC (“us” or “we” or “Hanover Research”) collects, uses, discloses, retains, and protects personal information that we obtain through this website (www.hanoverresearch.com) – “Website” , from our current and potential clients; from prospective, existing, and former employees; as well as about research participants (such as survey respondents and potential research participants, online and offline); and from third-party list providers (collectively, “services”). Please read this Privacy Policy carefully.
Hanover Research reserves the right to update this Privacy Policy at any time. If we change the Privacy Policy, we will post an amended draft on www.hanoverresearch.com, along with an effective date. If we make material changes to our Privacy Policy, we will post a revised Privacy Policy at the bottom of the main page of the website at www.hanoverresearch.com that states “Privacy Policy,” and a notice of the policy change will appear at the bottom of the website. We will email you to notify you of any material changes if you are a client or an employee of ours.
Visitors from Outside the United States
Hanover Research is established solely in the United States and is headquartered in Arlington, Virginia, USA. It has no offices, branches, representatives, or other form of establishment outside the United States. The Website is hosted, operated, and administered exclusively from servers located in the United States.
If you access or use the Website from outside the United States, please be aware that any personal information you choose to provide will be transferred to, stored, and processed in the United States. Such processing will take place in accordance with this Privacy Policy and applicable United States law.
The data protection, privacy, and consumer protection laws applicable in the United States may differ from and may not provide the same level of protection as, the laws of your country of residence. In particular, personal information processed in the United States may be subject to access by U.S. governmental authorities pursuant to lawful requests and applicable U.S. law.
By accessing or using the Website, or by voluntarily submitting personal information through the Website or email to us, you acknowledge and understand that your information will be transferred to and processed in the United States as described in this Privacy Policy. If you do not agree, do not provide us with personal
Information We Collect
Personal information is any information relating to an identified or identifiable natural person. In other words, it is information through which an individual can be identified (either directly or indirectly) and it includes name, identification number, location data, an online identifier, or one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of a person. Anonymized or aggregated information that cannot be used to identify a specific natural person is not considered personal information.
Hanover Research collects personal information through several different online and offline channels, including, but not limited to the following: via our website on any form completed, over the phone, via email when communicating with you, in person, via internal and third-party web-based survey tools, through our customer portals, and from third-party list providers. The types of personal information we generally collect include, but are not limited to:
Client or Potential Client Information: If you use our services, or express interest in our services, you may provide this information via our website or other means, in person or remotely. This data includes: name; employer name; telephone number; email address; mailing address; other contact information; billing, tax, and payroll information; employee background check information; inquiries about actual or potential projects; publicly available social media posts and profiles, and any other information you choose to provide us. We also may maintain documentation of discussions with current or prospective clients, either in person or remotely. We also collect any other information that you choose to provide to us via email, website, phone, in person, or any other means.
Survey or Research Information: If you participate in one of our research projects (e.g. respond to a survey), we may collect your name, email address, IP address, company name, job title, demographic information (such as race, ethnicity, gender, and age), educational information, responses to our survey questions, and any other information that you provide to us, online, over the phone, or in person. You may provide this information to us via a third-party research survey platform.
Recruitment Information: If you applied for a job at Hanover Research, we will collect employment related information, such as your name, age, demographics, email address, resume information, job roles, work history, compensation data, benefits information, performance metrics and reviews, background checks, assessments, and any other information that you provide to us or we gather during the course of your candidacy.
Third-party sources: We also collect data from third-party sources. This third-party information includes contact lists or unique identifiers of potential survey respondents provided by our clients or other third-party services such as research panel providers; contact information about potential clients from directories and databases of companies; and information that is available on the Internet, for research or business relations purposes, such as publicly available social media posts. Social media (e.g., Twitter, LinkedIn, Facebook) is analyzed based on publicly available posts and engagement (including opens, clicks, shares, etc.) subject to the individual privacy policies of the respective social media platforms. Hanover Research uses the data from such third-party sources primarily to provide research services. Hanover Research is not liable for any security breaches that may occur on any social media platform.
Automated Information through use of our website or other online services: When you use our website or other online services, we automatically collect certain types of information, including IP address, browser type, device ID, referral URL, date and time of access and the pages you visited and other automated log information. We use this information to help us understand our website activity and to monitor and improve our website. Like many websites, Hanover Research uses website analytics services (e.g., Google Analytics) to collect website usage data. For more information or to opt-out using the Google Analytics opt-out browser add-on, see “How Google uses data when you use our partners’ sites or apps” and “Google Analytics and Privacy”. These services may use cookies, which are small text files placed on your computer, to help us analyze how visitors use our website. Most Internet browsers automatically accept cookies by default. You can change your browser settings to reject cookies or to prompt you before accepting a cookie from the websites that you visit, however, if you decide not to accept cookies from our website, you may not be able to take advantage of all of the website features. This website usage data may be linked to the other personal information that we may hold about you. For further information about our use of cookies, please refer to our Cookie Policy (https://www.hanoverresearch.com/cookie-policy).
Children’s Data
The collection, processing, use, sharing, and storage of any information regarding children under 18 years old complies with all applicable international, federal, state, and provincial laws regarding minor and student privacy. HANOVER RESEARCH DOES NOT SELL CHILDREN’S DATA, and we do not use personally identifiable information collected from children or their schools for commercial purposes.
COPPA: Although Hanover Research’s surveys and website are not intended for children under the age of 13, as defined by the Children’s Online Privacy Protection Act (“COPPA”), out of an abundance of caution, Hanover Research will only conduct surveys of children under 13 years old upon receiving verifiable consent from either the child’s school or school district pursuant to COPPA, or directly from the child’s parent. Hanover Research relies upon its school and school district clients’ representations that they have obtained verifiable parental consent for the sharing and use of information from any students who were under the age of 13 when Hanover Research began its contracted services.
In the rare event that Hanover Research has collected information from or about a child under 13 years old without verifiable parental consent, the child’s parent may contact Hanover Research to request a description of the types of personal information collected, request deletion of any personal information collected, revoke consent for the use and maintenance of already collected data, and/or revoke consent for any future data collection.
FERPA: If a school or school district client grants Hanover Research access to Personally Identifiable Information (“PII”) as it is defined by the Family Educational Rights and Privacy Act of 1974 (“FERPA”), all parties agree to comply with the requirements imposed by FERPA and its regulations. For purposes of any PII subject to FERPA, Hanover Research will be considered a “school official” with a “legitimate educational interest” as these terms are used in FERPA and are interpreted by the Family Policy Compliance Office. Any PII subject to FERPA will remain under the direct control of the client and will not be disclosed to third parties except as expressly provided for by FERPA. If a parent or student contacts Hanover Research directly to review any PII, Hanover Research will promptly refer the parent or student to the school or school district client.
Hanover Research relies upon its school and school district clients to comply with all Protection of Pupil Rights Amendment (PPRA) notice and inspection requirements.
For any inquiries concerning Hanover Research’s privacy policies and use of children’s data, contact: Hanover Research, Attention: Privacy & Data Protection, 4401 Wilson Boulevard, 4th Floor, Arlington, VA 22203; (202) 559-0050; privacy@hanoverresearch.com.
Uses of Personal Information
Below is a summary of the ways that we use your personal information, the purposes for those uses, and the legal bases for the uses:
We will use your personal information if the use is necessary for the performance of a contract to which you are a party or to take steps at your request prior to entering a contract. Such uses and purposes include:
If you provide us with personal information requesting services or products from us, we will use that information to respond to your request.
We will use your personal information to provide any services that you have requested. For example, if you are a client and you provide us with your phone number, we may call you. If you provided us with payment information, we may process that information. If you apply for a job, we will use your information to assess your suitability for current or future job opportunities with Hanover Research.
We will use your personal information for purposes identified at the time the personal information is collected. Depending on the jurisdiction in which you reside, we may also use your personal information if the use is necessary for the purposes of our client’s or our legitimate interests, provided that these interests are not overridden by your interests or fundamental rights and freedoms.
We may use any information that data subjects, including any survey respondents, voluntarily provide to us, in combination with any other information we have collected from other sources such as third-party sites or publicly available information, to provide research and insights to clients. Please note that depending on the specific contractual relationship with the client, Hanover Research may be acting as either a data controller (also sometimes known as an accountable entity) or a data processor (also sometimes known as a service provider), or both.
We may use deidentified, anonymized or aggregate personal information in accordance with applicable law to create derivative research products.
We may use any information you provide to us to detect, prevent, mitigate, and investigate any potentially prohibited, illegal or harmful activities.
We may use your personal information to comply with a legal obligation or to protect a minor from harm.
We may use any data for which you have given consent for the processing, such as when individuals provide their information when downloading content from our website. You may withdraw this consent at any time by emailing Hanover Research at privacy@hanoverresearch.com.
Sharing Personal Information
We may transfer or disclose your personal information to the following types of third parties:
Clients: Hanover Research conducts research on behalf of clients through primary and secondary research, including the use of surveys. We may share any information that we collect as part of our research, including responses to surveys, with our clients in accordance with the notice provided to you at the outset of the survey.
Hanover Research Affiliates: Hanover Research may share personal information with any parent company, subsidiary, or corporate affiliate that is owned or controlled by the same owner.
Service Providers: To provide our research services, communicate with new and prospective clients, maintain our daily operations, provide information about our services, and improve our services, we provide personal information to third-party service providers (which may include our parent company, subsidiaries or corporate affiliates). Such providers include data processing services, cloud storage, business process outsourcers, transcription services, marketing outreach partners, and artificial intelligence services. Such third-party service providers are required to maintain the confidentiality of the information we provide to them and are prohibited from using the information for their own purposes. With respect to artificial intelligence services, such services are additionally required not to develop or train such artificial intelligence services with the personal information that we provide to them. A list of our service providers who may have access to your personal information, which we may update from time to time, will be provided to you upon written request to privacy@hanoverresearch.com. We do not share your personal information with service providers for their own promotional use.
Law Enforcement and Legal Proceedings: We will provide personal information to third parties, such as law enforcement or government agencies, if required to do so by applicable law or valid legal process, or if we determine that such sharing is necessary to protect the rights and safety of anyone. We will also provide personal information to parties to a legal proceeding, if we receive a subpoena or similar valid legal process.
Corporate Transactions, Mergers, Sales, and Acquisitions: In the event of a prospective or actual merger, sale or acquisition of our company, or a partial sale or transfer of assets, or as part of a corporate reorganization or other change in corporate control, your personal information may be disclosed to third parties as part of the transaction.
Quiz & Assessment Data Use Policy
By participating in this quiz or assessment (“Assessment”), you acknowledge and agree to the following:
Data Collection. When you complete this Assessment, we collect the information you provide, including your responses, contact details, and any other data submitted through the form (collectively, “Assessment Data”).
Assessment Results. Any Assessment results are merely an estimate and should be followed by additional consultation for more information. The accuracy and completeness of the information provided in any Assessment results and the opinions stated herein are not guaranteed or warranted to produce any particular results, and the advice and strategies contained herein may not be suitable. Hanover Research shall not be liable for any loss of profit or any other type of damages, including but not limited to special, incidental, consequential, or other damages. Moreover, Hanover Research is not engaged in rendering legal, accounting, or other professional services, and as such any Assessment results do not constitute legal or accounting advice.
Data Aggregation & Analysis. We may aggregate, anonymize, and analyze Assessment Data across all users for internal research, business intelligence, industry reporting, and marketing purposes. Aggregated data will not identify you personally.
Third-Party Sharing. We may share your Assessment Data with trusted third-party service providers who assist us in operating our website and conducting our business, subject to confidentiality obligations. We do not sell your personal data to third parties.
Data Retention. We will retain your Assessment Data for as long as necessary to fulfill the purposes described above, or as required by applicable law.
Your Rights. Depending on your location, you may have the right to access, correct, or request deletion of your personal data. Additional rights may apply depending on your jurisdiction. To exercise these rights, contact us at privacy@hanoverresearch.com.
Privacy Policy. This disclaimer is subject to and should be read alongside our full Privacy Policy, available on this page.
Security
We maintain commercially reasonable administrative, technical and physical measures and security protocols to help protect and secure your personal information against loss, misuse and unauthorized access, disclosure, alteration or destruction while in transmission and storage. A summary of our information security program can be found here: https://www.hanoverresearch.com/information-security-program-overview/. We restrict access to personal information on a need-to-know basis to employees and authorized service providers who require access to fulfill their job requirements. We require our service providers to adhere to industry best practices to safeguard the personal information they handle. However, no method of data transmission or storage is 100% secure, therefore, we cannot guarantee its absolute security.
Retention
We retain your personal information for as long as necessary to fulfill the purposes for which the data was collected or to otherwise meet a valid business or legal requirement. Once the personal information no longer is necessary to fulfill any of these purposes or retained under our retention policies, we will securely dispose of it. Among the factors that we consider in determining whether to retain personal information are: whether the project(s) for which the data was collected has concluded and retaining the data is no longer necessary; the sensitivity of the personal information; and whether the information could be anonymized or aggregated.
Your Privacy Rights Under State Law
Your California Privacy Rights
On January 1, 2020, the California Consumer Privacy Act (“CCPA”) went into effect. The law requires companies to notify California residents about how their data is collected, used, and shared, and in some cases gives them rights to access and delete that data. This section provides Hanover Research’s disclosures as required by the CCPA. These disclosures supplement and incorporate the statements in the other portions of the Privacy Policy. This section applies to all visitors, users, and others who reside in the State of California.
Information We May Collect
Hanover Research collects personal information from individuals to administer and provide services to Hanover Research clients and for the other purposes identified in this Privacy Policy. We may collect the following categories of information, as defined in the CCPA. The examples listed are only illustrative of potential types of data within each category, and Hanover Research does not necessarily collect that data about every individual.
Category	Examples	Collected
Identifiers	Real name, alias, postal address, unique personal identifier, online identifier, internet protocol address, email address, account name, social security number, driver’s license number, passport number, or other similar identifiers	Yes
Categories of personal information described in Cal. Civ. Code 1798.80(e)	Name, signature, social security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information	Yes
Characteristics of protected classifications under California or federal law
Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex
(including gender, gender identity, gender expression,
pregnancy or childbirth and related medical conditions),
sexual orientation, veteran or military status, genetic
information (including familial genetic information).
Yes
Commercial information	Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies	Yes
Biometric information	Imagery of the iris, retina, fingerprint, face, hand, palm, vein patterns, and voice recordings, from which an identifier template, such as a faceprint, a minutiae template, or a voiceprint, can be extracted, and keystroke patterns or rhythms, gait patterns or rhythms, and sleep, health, or exercise data that contain identifying information	No
Internet or other electronic network activity information	Browsing history, search history, and information regarding a consumer’s interaction with an internet website, application, or advertisement.	Yes
Geolocation data	Physical location or movements	Yes
Sensory data	Audio, electronic, visual, thermal, olfactory, or similar information	Yes
Professional or employment-related information	Current or past job history or performance evaluations	Yes
Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99))	Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records.	Yes
Inferences drawn from other personal information	Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.	No
Sources of California Personal Information
We obtain the above categories of personal information from the following categories of sources:
Directly from you: For instance, you may provide us with information when signing up for an account
Indirectly from you: For example, we may observe your interactions on our website
From third parties: For example, a school or company with whom you conduct business may provide us with information related to the services that we provide.
From publicly available information.
Use of California Personal Information
We may use any of the above categories of collected User information to provide requested services, maintain and improve our services, communicate with Clients about Hanover Research Services and affiliated third-party services, market Hanover Research services, prevent potentially illegal activities, protect the rights and property of Hanover Research and third parties, respond to inquiries of Clients, and for any other purpose to which the individual data subject has consented. Our use and disclosure of California Personal Information is more fully described above, in the section entitled “How We Use This Information”.
Sharing California Personal Information
We may disclose your personal information to a third party, as more fully described in the section above entitled “Sharing Personal Information). The vast majority of data that Hanover Research collects and discloses to its clients is in its capacity as a service provider, as defined by CCPA. Accordingly, Hanover Research does not typically “sell” CCPA-covered personal information.
In the past 12 months, Hanover Research has disclosed the following categories of personal information for a business purpose:
Identifiers
Categories of personal information described in Cal. Civ. Code 1798.80(e)
Characteristics of protected classifications under California or federal law
Commercial Information
Internet or other electronic network activity information
In the past 12 months Hanover Research has disclosed personal information to the following categories of third parties:
Clients
Service providers
Your rights under the CCPA
Moreover, Hanover Research typically acts as a service provider to its Clients. The Clients solely determine the purposes and means of processing Clients’ personal information. To the extent that Hanover Research collects or processes CCPA-covered personal information in its capacity as a service provider, requests for access to CCPA-covered data and deletion must be directed to the Hanover Research Client.
If the CCPA rights apply to the personal information and Hanover Research does not collect or process data in its capacity as a service provider, you have the following rights:
Access to Personal Information Collected or Sold and Data Portability
You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months. Once we receive and confirm your verifiable consumer request (see “Exercising Your Rights” section), we will disclose to you:
The categories of personal information we collected about you;
The categories of sources for the personal information we collected about you;
Our business or commercial purpose for collecting that personal information;
The categories of third parties with whom we share that personal information;
The specific pieces of personal information we collected about you (also called a data portability request;
If we disclosed your personal information for a business purpose, a separate list disclosing disclosures for a business purpose, identifying the personal information categories that each category of recipient obtained.
Deletion of Personal Information: You have the right to request deletion of personal information. If you wish to do so, please contact us at any method listed below. The right to deletion is subject to certain exceptions, such as if we need the personal information to provide services or comply with legal obligation.
No Discrimination: You will not be subject to discrimination for exercising any of your privacy rights.
To exercise any applicable access, data portability, and deletion rights, please submit a verifiable consumer request by: sending mail to Hanover Research, 4401 Wilson Boulevard, 4th Floor, Arlington, VA 22203, calling (202) 559-0050, or emailing privacy@hanoverresearch.com.
Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child. You may only make a verifiable consumer request for access or data portability twice within a 12-month period. The verifiable consumer request must:
Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative, which may include:
Your name
Address
Additional information depending upon the type of request and the sensitivity of the information.
Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.
We use good faith efforts to respond to a verifiable consumer request within forty-five (45) days after its receipt. If we need more time (up to 90 days), we will inform you of the reason and the needed extension period in writing. Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request’s receipt. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.
We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.
You may designate an authorized agent to make a request under the CCPA on your behalf.
The California Shine the Light Law requires companies to disclose certain information about information shared with third parties that is used for the third parties’ direct marketing purposes. If you are a California resident, you may request information about the disclosure of your personal information to third parties for the third parties’ direct marketing purposes by emailing privacy@hanoverresearch.com
Your Privacy Rights Under Other State Laws
Certain U.S. states provide residents with specific rights regarding their personal information. These rights vary by state but generally relate to accessing, understanding, managing, and limiting how businesses use personal information. Depending on where you live, you may have one or more of the rights described below. We will honor these rights to the extent required by the privacy laws in your state of residence. These rights may include:
Access the personal information we collect about you;
Delete personal information you have provided to us or that we have obtained about you;
Correct inaccuracies in your personal information;
Receive a portable copy of certain personal information;
Opt out of the sale of personal information, targeted advertising, or certain types of profiling; and
Appeal our decision if we decline to act on one of your requests.
These rights are subject to the scope and limitations of the privacy laws in your state.
In states where it is required, we will obtain consent or provide required notices before collecting or using categories of personal information classified as “sensitive data,” which may include precise geolocation, certain health information, or other sensitive categories defined by state law.
You may submit a privacy request by contacting us at privacy@hanoverresearch.com. We will verify your identity before responding. We will respond to all verified requests within the timeframe required by applicable law.
We do not discriminate against you for exercising any privacy rights available to you under applicable state law.
Additional Information for Individuals Located in Canada
If you are located in Canada, subject to limited exceptions under applicable law, you have the right to access, update, and correct inaccuracies in your personal information in our custody and under our control, and to withdraw consent to our collection, use and disclosure of your personal information. You may request access, updating and corrections of inaccuracies in your personal information in our custody or control, or withdraw your consent, by contacting us at the contact information under “Contact Us” below. We may request certain personal information for the purpose of verifying the identity of the individual seeking access to his or her personal information records.
Some of our internal resources, third-party vendors and affiliates are located in the United States and other foreign jurisdictions. Your personal information may be transferred, accessed, collected, stored and processed outside of Canada, or the province in which you reside (which may include transfer outside of Quebec for Quebec residents). Hanover Research, its affiliates and third-party vendors may disclose your personal information in response to a search warrant or other legally valid inquiry or order or as otherwise required or permitted by United States or other laws (which may include disclosure to United States and foreign courts, law enforcement or governmental authorities).
Links to Third-Party Websites
Our site provides links to third-party websites, such as those of our clients. Hanover Research does not control and is not responsible for the information policies or practices of these third parties. You should review the privacy policies governing these third parties and their websites to learn more about how they collect and use your personal information.
Processing of Personal Data of Data Subjects in the UK or EEA
For UK and EEA data subjects, if we transfer any personal information about you to any non-EEA or non-UK members of our group or third parties, we will take appropriate contractual measures to protect their personal data adequately, such as entering into Standard Contractual Clauses (“SCC”) with the recipient in the UK or EEA which have been approved by the European Commission (or the UK Government for personal data transfers out of the UK). These SCC include certain legal safeguards to protect the personal data sets. We will also enter into SCC for processors before we receive (or otherwise process) personal data from a data controller (data exporter) in the UK or EEA.Further details on the steps we take to protect personal information of UK or EEA data subjects, in these cases is available from us on request by contacting us using the details in the ‘Contact Us’ section below.
How to Opt Out of Communications with Hanover Research
If you would like to opt out of further marketing communications from us, please unsubscribe at the following link: https://www.hanoverresearch.com/optout. Please note that you may continue to receive certain transactional or account-related communications from us.
Access to Personal Information
In accordance with applicable law, you may access, update and correct inaccuracies in your personal information in our custody or control at any time, subject to limited exceptions prescribed by law. You can request access, corrections or updates to all personal information by contacting us as set out in the Contact Us section below. We may request certain personal information for the purposes of verifying the identity of the individual seeking access to their personal information records.
Contact Us
If you have any questions or concerns about this Privacy Policy or the information collection and handling practices of us or our service providers, or you would like to exercise any of your rights and choices over your personal information, please contact our Privacy Officer at:
4401 Wilson Boulevard, 4th Floor, Arlington, VA 22203
Phone: (202) 559-0050
Email: privacy@hanoverresearch.com
Effective Date: This Privacy Policy was updated on February 5, 2026 and is effective as of that date.