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WEBSITE PRIVACY POLICY
Last updated: July 24, 2026
This Website Privacy Policy describes how Viant Technology Inc. and our subsidiary and
affiliate companies that share common branding (collectively, “Viant,” “we,” or “us”) collect,
use, and disclose information about you if you use our corporate websites, client-facing tools
and portals, or if you otherwise interact with us in a business or professional capacity (“Viant
Corporate Properties”).
If you are interested in our privacy practices for Viant’s advertising platform, please review our
Platform Privacy Policy and more information found on our Viant Privacy Center.
Contents
1. Information We Collect
2. How We Use Information
3. How We Disclose Information
4. Your Choices
5. Children’s Information
6. Data Retention
7. Additional Information for California Residents
8. Additional Information for Individuals in Europe
9. Changes to Our Policy
10. Contact Information
1. INFORMATION WE COLLECT
Information You Provide to Us
Certain parts of the Viant Corporate Properties enable visitors to provide information voluntarily.
For example, we collect information when you register for a Viant client account, contact client
support, request additional information about Viant’s products and services, subscribe to our
marketing communications, or otherwise contact us. The information we collect may include
contact information (such as name, email address, phone number, or postal address),
professional information (such as job title and employer), and other information included in your
request or communication with us or that you choose to provide.
Information We Collect Automatically
We automatically collect certain information about your interactions with the Viant Corporate
Properties. For example, we collect information about how you access the Viant Corporate
Properties, such as including IP address, device type, mobile device identifier, browser type
and version, operating system type and version, and other information about your activity on
the Viant Corporate Properties, such as pages you visit, links you click, and the page you
visited prior to arriving on the Viant Corporate Properties.
We and our third-party partners may use tracking technologies, such as cookies and pixels to
collect information about your interactions with the Viant Corporate Properties.
If you contact Viant professionals via phone or video conference, Viant may monitor and retain
those conversations, including for training purposes.
Information We Receive from Other Sources
We may also receive information from third parties, such contact information of prospective
clients from data partners or publicly available sources.
Information We Derive
We may derive information or draw inferences about you based on the other information we
collect. For example, we may infer your approximate location based on your IP address or that
you are interested in certain services we offer based on past purchases by your company.
2. HOW WE USE INFORMATION
We use information we collect under this Website Privacy Policy to:
● Provide, maintain, and improve the Viant Corporate Properties;
● Manage client accounts and provide customer support and similar services;
● Communicate with you about our products and services and provide news
and information that we think will interest you (see “Your Choices” below for
information about how to opt out of these communications at any time);
● Target advertisements to you on third-party platforms and websites (for more
information and instructions about how to opt out, see “Your Choices” below);
● Monitor and analyze trends, usage, and activities in connection with the
Viant Corporate Properties and our products and services;
● Detect investigate, and help prevent security incidents and other
malicious, deceptive, fraudulent, or illegal activity and help protect the
rights and property of Viant and others;
● Operate our business, such as to contact you in connection with billing or similar
matters; and
● Comply with our legal and financial obligations.
3. HOW WE DISCLOSE INFORMATION
We may disclose information we collect under this Website Privacy Policy in the following
circumstances:
Affiliates. We may disclose your information within our family of companies for the purposes
described in this Policy.
With our vendors, consultants, and other service providers. We may share your
information with service providers, vendors, contractors, or agents who perform functions on
our behalf. Examples include providing data storage and processing services, direct
marketing, lead management, technical support, and fraud prevention.
With Advertising Partners. We may disclose or permit third parties to collect information about
your activity on the Viant Corporate Properties to deliver ads to you about Viant services on
non-affiliated websites and services and for related purposes. For information about how to
opt out, see “Your Choices” below.
Business transfers. We may share your information with a third party in the event of any
reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or
any portion of our business, assets, or stock (including in connection with any bankruptcy or
similar proceedings).
Legal purposes. We may share your information as we believe to be necessary or appropriate:
(a) under applicable law; (b) to comply with subpoenas, warrants, or other legal process; (c) to
respond to requests from public and government authorities; (d) to enforce our terms and
conditions; (e) to protect our operations or those of any of our affiliates; (f) to protect our rights,
privacy, safety or property, and/or that of our affiliates, you or others; and (g) to allow us to
establish or exercise our legal rights or defend against legal claims.
Consent. We may disclose information with your consent or at your direction.
4. YOUR CHOICES
Opt out of receiving marketing communications from us. If you no longer want to receive
marketing-related emails from us, you may opt out by clicking on the opt-out link within such
communications. Please also note that if you do opt out of receiving marketing-related emails
from us, we may still send you transactional and administrative messages relating to our
services from time to time.
Cookie Choices on Viant Corporate Properties. Through cookies and similar tracking
technologies, we may disclose or permit third parties to collect information about your activity on
the Viant Corporate Properties to deliver ads to you about Viant services on non-affiliated
websites and services and for related purposes. Some of these activities may be considered
“sharing” of your personal information under certain privacy laws and you may opt out by
following the instructions HERE.
5. CHILDREN’S INFORMATION
The Viant Corporate Properties are not intended for nor directed to individuals under 18 years
of age.
6. DATA RETENTION
We store personal data for so long as necessary for the purposes for which it is collected and
our legitimate business purposes. The length of time for which we retain information depends
on the purposes for which we collected and use it and your choices, after which time we
aggregate or delete it.
7. ADDITIONAL INFORMATION
FOR CALIFORNIA RESIDENTS
The California Consumer Privacy Act (“CCPA”) requires companies to explain some
information using certain definitions and categories set out in that law. If you reside in
California, this section applies to you. In the preceding sections of this policy, we explain the
information we collect, how we use it, and the circumstances in which we disclose it in
connection with your use of the Viant Corporate Properties and business contact relationship
with us.
Below we use two tables to explain this same information, including the categories of personal
information we collect (and have collected over the preceding twelve (12) months), types of
entities to which we disclose such information, and the ways we use each category of
information. We collect personal information that you provide to us directly, automatically when
you use the Viant Corporate Properties, and from third parties, as described above.
Collection, Use, and Disclosure of Personal Information for Business
Purposes
Categories of Personal Categories of Recipients Uses of Personal
Information Information
● Identifiers (such as your ● Our affiliates ● Provide, maintain, and
email address, phone ● Vendors, consultants, improve the Viant
number, and cookie and other service Corporate Properties;
IDs) providers ● Manage client accounts and
● Professional and ● Others in connection with provide customer support
employment information business transfers and similar services;
(such as your role and your ● Government authorities ● Communicate with you
employer) and others as needed for about our products and
● Commercial information legal reasons services and provide
(such as services your ● Others with your consent or news and information that
company purchases from at your direction we think will interest you
Viant) ● Monitor and analyze
● Internet or other electronic trends, usage, and
network activity information activities in connection with
(such as information about the Viant Corporate
your visits to Viant Corporate Properties and our
Properties) products and services;
● Audio and video ● Detect investigate, and help
information (such as prevent security incidents
records of video and other malicious,
conferences with Viant deceptive, fraudulent, or
professionals) illegal activity and help
● Location information, protect the rights and
(such as inferred location property of
based on IP address) Viant and others;
● Inferences (such as services ● Operate our business, such
you might be interested in as to contact you in
purchasing as a Viant client) connection with billing or
similar matters; and
● Comply with our legal
and financial obligations.
“Sharing” and Your Opt-Out Rights under the CCPA Through cookies and similar tracking
technologies, we may disclose or permit third parties to collect information about your activity
on the Viant Corporate Properties to deliver ads to you about Viant services on
non-affiliated websites and services and for related purposes. Some of these activities may be
considered “sharing” of your personal information under the CCPA and you have the right to
opt out, which you can exercise by following the instructions HERE. We do not knowingly
share personal information about consumers under the age of 18.
The types of information we may have disclosed pursuant to this Website Privacy Policy for
purposes that constitute sharing under the CCPA, and the categories of recipients are set out
in the table below:
Categories of Personal Information Categories of Recipients
●Advertising partners and networks
● Identifiers (such as cookie IDs)
● Internet or other electronic network
activity information (such as pages you
visit on our Viant Corporate Properties
and links you click)
To review the rights and choices available to you as a consumer in connection with Viant’s
advertising platform and services, please visit our Viant Privacy Center and view the Platform
Privacy Policy.
Your Access, Deletion, and Correction Rights under the CCPA. You have the right to
request access to, or deletion or correction of, your personal information. To make such a
request with respect to your personal information subject to this Website Privacy Policy, please
use our Consumer Rights Request Portal. We will take steps to verify your request, such as by
asking you to confirm information related to an account you have with us.
Authorized Agents. You may designate an agent to make rights requests on your behalf,
subject to appropriate verification of the agent’s authority to submit requests on your behalf.
For example, we may ask authorized agent for proof of their authority to operate on your
behalf, such as power of attorney, or we may ask you to provide confirmation that you gave the
agent permission to make such a request. If you are an agent seeking to make a request for a
consumer, please use our Consumer Rights Request Portal.
Nonretaliation. We will not retaliate against you for exercising your privacy rights.
8. ADDITIONAL INFORMATION
FOR INDIVIDUALS IN EUROPE
Viant Technology LLC and its U.S. subsidiaries, including Viant US LLC, Adelphic LLC, and
IRIS.TV LLC (collectively, “Viant”), have certified that they adhere to the EU-U.S. Data Privacy
Framework (EU-U.S. DPF), the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data
Privacy Framework (Swiss- U.S. DPF), as set forth by the U.S. Department of Commerce.
Viant collects and uses personal information only for the purposes for which it was collected and
in accordance with the DPF Principles. Viant also takes steps to protect the security of personal
information, including using appropriate technical and organizational security measures. Viant
has certified to the U.S. Department of Commerce that it adheres to the EU-U.S. Data Privacy
Framework Principles (EU-U.S. DPF Principles) with regard to the processing of personal data
received from the European Union in reliance on the EU-U.S. DPF and from the United
Kingdom (and Gibraltar) in reliance on the UK Extension to the EU-U.S. DPF. If there is any
conflict between the terms in this privacy policy and the EU-U.S. DPF Principles, the Principles
shall govern. Viant has certified to the U.S. Department of Commerce that it adheres to the
Swiss-U.S. Data Privacy Framework Principles (Swiss-U.S. DPF Principles) with regard to the
processing of personal data received from Switzerland in reliance on the Swiss-U.S. DPF. If
there is any conflict between the terms in this privacy policy and the EU-U.S. DPF Principles
and/or the Swiss-U.S. DPF Principles, the Principles shall govern. To learn more about the Data
Privacy Framework (DPF) program, and to view our certification, please visit
https://www.dataprivacyframework.gov/.
In compliance with the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the
Swiss-U.S. DPF, Viant commits to refer unresolved complaints concerning its handling of
personal data received in reliance on the DPF to BBB National Programs, an alternative
dispute resolution provider based in the United States. If you do not receive timely
acknowledgment of your DPF Principles-related complaint from us, or if we have not addressed
your complaint to your satisfaction, please visit
https://bbbprograms.org/programs/all-programs/dpf-consumers for more information or to file a
complaint. The services of BBB National Programs are provided at no cost to you.
Viant remains responsible for any of your personal information that is shared under the onward
transfer principle for external processing on our behalf, as described in the “How We Disclose
Information” section above.
The Federal Trade Commission has jurisdiction over Viant’s compliance with the EU-U.S. Data
Privacy Framework (EU-U.S. DPF) and the UK Extension to the EU-U.S. DPF, and the
Swiss-U.S. DPF. An individual has the possibility, under certain conditions, to invoke binding
arbitration for complaints regarding DPF compliance not resolved by any of the other DPF
mechanisms. More information on the arbitration process can be found on the DPF website
here.
Viant provides individuals with the opportunity to choose (opt out) whether their personal
information is (a) to be disclosed to a third party or (b) to be used for a purpose that is materially
different from the purpose(s) for which it was originally collected or subsequently authorized.
Individuals may exercise this choice by following the instructions as set forth in the “Your
Choices” section of this policy, or by contacting Viant as set forth in the “Contact Information”
section of this policy.
9. CHANGES TO OUR POLICY
We will review and update this Website Privacy Policy periodically and will note the date of its
most recent version at the “Last Updated” date above. If we make any material changes, we
will post the revised Policy on our website and may take additional measures to inform you,
such as by sending you an email. We encourage you to review this Policy frequently.
10. CONTACT INFORMATION
If you have any questions about this Website Privacy Policy, please contact us by email at
privacy@viantinc.com