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SquaredUp Live is back on October 7th | Register now Skip to Main Content Privacy policy Welcome to the SquaredUp privacy policy. Squared Up Ltd (“SquaredUp”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal data. Squared Up Ltd is a company incorporated in England and Wales (company number 07834869). Our registered office is Building 4, Foundation Park, Roxborough Way, Maidenhead, SL6 3UD. This privacy policy explains how we collect, use, store, share, and protect your personal data when you: Use our websites, including: squaredup.com ds.squaredup.com cookdown.com squaredup.statuspage.io scomathon.com community.squaredup.com support.squaredup.com docs.squaredup.com scomsupport.squaredup.com azuresupport.squaredup.com swag.squaredup.com activate.squaredup.com download.squaredup.com Use our software and cloud services Interact with us in any other way (e.g., events, enquiries, support) For the purposes of data protection law, we act as a data controller. We are registered with the UK Information Commissioner’s Office (ICO) under registration number ZA538404. 1. The Data We Collect Identity and Contact Data Name Email address Phone number Job title and organisation Account Data Account credentials Customer account details Support interactions and ticket history Recruitment Data CVs and application information Employment history Qualifications and professional background Technical and Usage Data IP address Browser type and version Device and operating system Time zone and approximate location Page interactions, navigation, and performance metrics Product Usage and Telemetry Data When you use our software, we collect information about how you interact with it, including: Features used and dashboard interactions Performance and diagnostic data Error logs and system activity Usage patterns and behaviour Identifiers such as your account email or device ID Some telemetry is essential for security and service functionality. Non‑essential telemetry is collected only with your consent. Marketing and Communications Data Marketing preferences Communication history Engagement with emails or campaigns 2. How We Use Your Personal Data To provide our services Including account management, onboarding, support, and service delivery. Legal basis: Performance of a contract; legitimate interests. To respond to enquiries Legal basis: Legitimate interests. To improve our products and services Including troubleshooting, analytics, and feature development. Legal basis: Legitimate interests; consent (where required). For product analytics and telemetry We analyse how users interact with our software to improve performance, identify issues, and develop new functionality. Legal basis: Legitimate interests; consent (for non‑essential analytics). For marketing and business development In a B2B context, we may contact you about our services. Legal basis: Legitimate interests or consent (depending on context). For recruitment Legal basis: Legitimate interests. To comply with legal obligations Legal basis: Legal obligation. 3. Cookies and Tracking Technologies We use cookies and similar technologies to distinguish you from other users, operate our websites, and improve your experience. We use the following categories of cookies: Strictly necessary cookies – required for the website to function Analytics cookies – help us understand how users interact with our websites Marketing cookies – used to track engagement and improve marketing Non‑essential cookies are only placed on your device with your consent. You can manage or withdraw your consent at any time via our cookie settings tool. We also use similar technologies such as local storage, SDK identifiers, and server‑side analytics, which operate in a similar way to cookies. Name Provider Purpose Category Duration First / Third Party Consent Required ARRAffinity / ARRAffinitySameSite Microsoft Azure Load balancing and session routing Strictly Necessary Session Third Party No AWSALB / AWSALBCORS AWS Session persistence across AWS infrastructure Strictly Necessary 7 days Third Party No vercel_sess / vercel_live vercel_sess / vercel_live Routing, performance optimisation, edge session handling Strictly Necessary Session – 7 days Third Party No cf_clearance / cf_bm cf_clearance / cf_bm Security, bot management, traffic validation Strictly Necessary 30 mins – 1 year Third Party No __cfruid Cloudflare Rate limiting and security Strictly Necessary Session Third Party No _ga Google Analytics 4 Distinguishes unique users Analytics 24 months First Party Yes ga\<container-id> Google Analytics 4 Maintains session state Analytics 24 months First Party Yes _gid Google Analytics Tracks user behaviour Analytics 24 hours First Party Yes _gat / gat_gtag* Google Analytics Throttles request rate Analytics 1 minute First Party Yes GA4 Local Storage Keys Google Analytics 4 Stores identifiers and session data Analytics Persistent First Party Yes ajs_anonymous_id Segment Anonymous analytics identifier Analytics 12 months Third Party Yes ajs_user_id Segment Identifies logged‑in users Analytics 12 months Third Party Yes ajs_group_id Segment Identifies organisations/teams Analytics 12 months Third Party Yes Amplitude Device ID Amplitude Device‑level usage analytics Analytics 12–24 months Third Party Yes Amplitude Session ID Amplitude Session analytics Analytics Session Third Party Yes pardot Pardot (Salesforce Marketing Cloud) Identifies visitors and tracks marketing engagement Marketing Session Third Party Yes pi_opt_in Pardot (Salesforce Marketing Cloud) Records consent preferences for marketing tracking Marketing 12 months Third Party Yes visitor_id\<account-id> Pardot (Salesforce Marketing Cloud) Unique visitor identifier for lead tracking Marketing 12 months Third Party Yes visitor_id\<account-id>-hash Pardot (Salesforce Marketing Cloud) Hashed version of visitor ID for security Marketing 12 months Third Party Yes zendesk_session Zendesk Support portal login and session management Strictly Necessary Session Third Party No ZD-buid / ZD-suid Zendesk Support portal analytics and performance tracking Analytics 12 months Third Party Yes Local Storage (Segment, Amplitude) Browser Stores analytics identifiers Analytics Persistent First Party Yes 4. Sharing Your Personal Data We may share your personal data with: Service Providers (Processors) Including providers of: Hosting and infrastructure (Azure, AWS, Cloudflare) Product analytics (Segment, Amplitude) Website analytics (Google Analytics) Customer support systems (Zendesk) Marketing automation (Customer.io, Salesforce) Professional Advisers Lawyers, auditors, insurers, and consultants. Authorities Regulators such as HMRC and the ICO, where required. Business Transfers In connection with mergers, acquisitions, or asset sales. Sub‑processors We maintain a list of our current sub‑processors, including their locations and purposes, at: https://docs.squaredup.com/billing-subscriptions/policies/data-sub-processors All third parties are required to respect the security of your personal data and process it in accordance with the law. 5. International Transfers Some of our service providers are located outside the UK and the European Economic Area (EEA), including in the United States. When we transfer your personal data internationally, we ensure an equivalent level of protection by using one or more of the following safeguards: Transfers to countries with an adequacy decision Standard Contractual Clauses (SCCs) approved by the European Commission The UK International Data Transfer Agreement (IDTA) or UK Addendum Transfers to organisations certified under the EU–US Data Privacy Framework Transfer Risk Assessments (TRAs) where required Categories of data transferred may include account data, telemetry data, analytics data, and support information. Our sub‑processor list (including international locations) is available at: https://docs.squaredup.com/billing-subscriptions/policies/data-sub-processors 6. Data Security We implement appropriate technical and organisational measures to protect your personal data, including: Encryption in transit and at rest Access controls and least‑privilege principles Monitoring and security testing Incident response procedures 7. Data Retention We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including to meet any legal, regulatory, tax, accounting, or reporting requirements. When determining how long to retain personal data, we consider: the nature and sensitivity of the data the purposes for which we process it whether we can achieve those purposes through other means applicable legal, regulatory, or contractual requirements the potential risk of harm from unauthorised use or disclosure In general: We retain customer and account‑related information for as long as you maintain an active relationship with us and for a reasonable period afterwards to comply with legal obligations or to resolve disputes. We retain enquiry, support, and communication data for as long as necessary to respond to your request and manage our relationship with you. We retain marketing data until you withdraw your consent or object to receiving such communications. We retain product usage and analytics data only for as long as needed to support service operation, security, troubleshooting, and product improvement, after which it is deleted or anonymised. In some circumstances, we may anonymise personal data so that it can no longer be associated with an identifiable individual. We may use such anonymised information indefinitely without further notice. 8. Your Legal Rights You have rights under data protection law, including: Access to your personal data Correction of inaccurate data Erasure of your data Restriction of processing Data portability Objection to processing Withdrawal of consent You may lodge a complaint with the UK Information Commissioner’s Office (ICO). 9. Third‑Party Links Our websites may include links to third‑party websites. We are not responsible for their privacy practices. 10. Contact Us If you have any questions about this policy or wish to exercise your rights, please contact us: Squared Up Ltd Email: [email protected] Telephone: +44 (0) 1628 947 847 Postal address: Pearce Building West Street Maidenhead SL6 1RL United Kingdom 11. Changes to This Policy We may update this policy from time to time. Any changes will be posted on this page with an updated revision date. Where appropriate, we will notify you of significant changes. It's easy to get started Sign up for a free account and start seeing your data in minutes Free sign-up100+ ready-to-use integrationsAI-assisted dashboardingOne-click sharing Get startedExplore pricing This website stores cookies on your computer. These cookies are used to improve your website and provide more personalised services to you, both on this website and through other media. To find out more about the cookies we use, see our Privacy Policy. Yes No