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PRIVACY POLICY Last Updated: April 2026 1. Introduction Cignal.io Ltd. (“Cignal”) processes data in connection with its services and website. 2. Roles • Controller → website data • Processor / infrastructure provider → RTB data Cignal does not maintain direct relationships with end users. 3. Data Processed Website Data • name, email • business contact data Technical Data • IP • device/browser RTB Data (Bidstream) • device identifiers (MAIDs / CTV IDs) • device characteristics • IP (coarse geo + fraud) • bidstream data • non-precise location Cignal does NOT: • build user profiles • infer demographics • perform cross-device tracking • enrich data 4. Use of Data Website • communication • operations Programmatic Advertising • RTB transactions • ad delivery (limited signals) • performance measurement • fraud detection • system optimization ADDITION Cignal may also participate in programmatic transactions as a buyer or seller of advertising inventory. In such cases, data processing remains limited to bidstream-level signals used in real- time auctions and does not involve building or maintaining user profiles. 5. Legal Basis • Legitimate interest → infrastructure, fraud, optimization • Consent → via CMP / TCF Cignal participates in the IAB Europe. 6. Data Sharing Shared with: • SSPs • DSPs • exchanges Cignal does not sell, rent, or trade personal data. 7. Transfers SCCs and safeguards applied. 8. Retention • 30 days → delivery • 60 days → measurement • 90 days → optimization 9. Security Encryption, access control, monitoring. 10. Device Storage No cookies or local storage by Cignal. 11. Rights Handled via publishers / CMP / contact. 12. DPA Processing governed by DPAs. 13. Updates May change. 14. Contact privacypolicy@cignal.io