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Security Simple Analytics is designed to reduce risk by collecting minimal data and keeping systems simple. Minimal data We don't collect or store personal data EU-hosted All analytics data is processed in the Netherlands No tracking No cookies, no identifiers, no cross-site tracking Minimal attack surface Less data collected means less data exposed SOC 2 (in progress) We are working toward SOC 2 Type II certification Privacy by design We don't collect, store, or process personal data. That fundamentally reduces risk. Traditional analytics tools collect large amounts of user-level data, which increases both complexity and risk. Simple Analytics takes a different approach by avoiding the collection of personal data altogether. Even in the event of a security incident, the potential impact is significantly reduced. No cookies or persistent identifiers No cross-site tracking No IP addresses stored (discarded immediately) No identifiers or fingerprints No user-level tracking or profiling Metrics are aggregated and not linked to individuals Learn more about our data collection Data ownership You own your data. We never share or sell it. Your analytics data belongs to you. We do not use, sell, or repurpose it. Even our infrastructure providers cannot read your data in plain form. You retain full ownership of your data We do not sell or share your data with third parties Access is restricted to a small number of core team members Data is encrypted, and only Simple Analytics controls the decryption keys Export your data at any time Infrastructure & hosting All analytics data is hosted within the European Union with robust security measures. Our infrastructure is based in the Netherlands and operated by EU-based providers. We use a small number of infrastructure providers to reduce operational complexity and limit exposure. Data stored in the Netherlands (EU) Hosted on infrastructure from Worldstream and Leaseweb No transfer of analytics data outside the EU Encryption in transit (HTTPS) and at rest Redundant infrastructure across multiple providers Regular backups and continuous security updates CDN for performance and network protection Monitoring and uptime tracking Access control Access to production systems is restricted and monitored. Only a limited number of team members can access sensitive systems. Restricted production access Authentication controls including MFA where applicable Logging and monitoring of system activity Vendors must meet security and privacy standards Preference for EU-aligned providers Vendor practices reviewed before adoption with periodic re-evaluation Compliance & data retention Simple Analytics is built with European privacy regulations in mind and is used by companies that require strong compliance standards. We retain data only as long as necessary to provide our service. Customers have full control and can export or delete their data at any time. GDPR-compliant by design EU-based company (Netherlands) Data Processing Agreements available SOC 2 Type II in progress Retention based on subscription plan Data stored only while account is active Data deleted after account deletion (fully removed after 90 days) Related pages GDPR ComplianceData CollectionData Processing AgreementSubprocessorsPrivacy Policy For security or compliance questions: Open contact form