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Privacy Policy of DemandSense
1. Introduction
DemandSense ("DemandSense," "We," or "Us"), a product of Xperra, LLC, is committed to safeguarding your privacy in compliance with the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other relevant privacy laws. This Privacy Policy outlines how we collect, use, disclose, and protect personal data, including data from connected third-party sources and website visitor data, through our advertising analytics platform and through any interfaces we make available for accessing it, including integrations with third-party AI assistants. By using our platform, you agree to the practices described in this policy.
2. Information We Collect
2.1 Personal Data
We collect the following personal data shared during subscription and account setup:
What we save: Contact information, including the name and email of your designated contact person(s), company details, and subscription-related information.
What we don’t save: Payment details, such as credit card information.
2.2 Connected Platform Data
We process data from the advertising and customer relationship management platforms you connect to your account to deliver and improve our services, including reporting and analytics:
What we save: Campaign, performance and spend data from connected advertising platforms, contact, company and sales records from connected CRM platforms. Votes, schedules, budget settings, and campaign actions you take within our platform (e.g., linking to campaign groups).
What we don’t save: Custom audience data, to which we do not have access.
2.3 Website Visitor Data
To improve analytics, we collect visitor data from your websites:
What we save:
- Session details, cookies, device and browser information, operating system details, IP addresses.
- If subscribed to our website visitor identification service we save and deliver your first party data to you, including identified company details and the individual's professional details.
What we don’t save:
- Custom audience data, as we do not have access to this data.
The visitor data described above can identify a specific individual, and is therefore personal data. Some of it is obtained from third-party data providers rather than directly from the individual. We process it on the basis of our legitimate interest in providing business analytics to our clients, and it is not processed in anonymized or aggregated form. Individuals may object to this processing or request deletion of their data using the contact details in this policy.
2.4 Google Tag Manager Data
If you choose to install the DemandSense Webid pixel through Google Tag Manager, we request access to your Google Tag Manager account via Google OAuth 2.0 — a secure sign-in method that doesn't share your password with us — to automate the setup.
What we save:
- OAuth tokens (stored in encrypted form) needed to maintain the connection, and a record of the container you selected and the pixel we installed.
What we access but don't store:
- The list of Tag Manager accounts and containers available to you (so you can select the correct one), and the existing tags in the selected container (only to check whether the Webid pixel is already installed).
What we don't do:
- We do not read, modify, or delete any other tags, triggers, variables, versions, accounts, or user permissions, and we do not use this access for any purpose other than installing and confirming the Webid pixel at your request. You can revoke access at any time from your Google Account permissions page or by disconnecting Google Tag Manager within DemandSense.
DemandSense's use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.
2.5 Access Through AI Assistants
We offer functionality that allows the data in your account to be queried through third-party AI assistants. This functionality is optional and is only available after you sign in with your own credentials.
When you use it, the questions you ask and the data returned in response are processed by the AI provider you have chosen, under that provider’s own terms and privacy policy. We do not control how those providers process this information, and we recommend reviewing their policies before connecting.
If you connect meeting recordings, transcripts, or other documents to help the assistant answer your questions, we'll process that content — including the names of anyone mentioned in it — and may show it back to you through the assistant's response.
What we save:
- Authentication records and connection details required to keep the integration working, and technical logs of requests made through it, including which functions were called, the parameters used, and the text of your question as submitted through the assistant. These logs are retained for 90 days.
What we don’t save:
- The AI assistant's response to you, or the surrounding conversation, which takes place within the AI provider's own service.
3. Use of Your Information
3.1 To Provide and Improve Our Services
We process data to operate and enhance our platform, including:
Integrating with CRM systems and other tools.
Generating insights and analytics for targeted advertising and campaign optimization.
Combining collected data with third-party sources to enrich analytics.
Making your data available to you through the functionality we provide, including integrations with third-party AI assistants.
3.2 For Advertising and Marketing
Delivering personalized, interest-based ads.
Analyzing engagement metrics for targeted communications.
Enhancing advertising effectiveness using combined data insights.
3.3 For Legal and Compliance Purposes
We may use all personal information as required to:
Comply with legal obligations, including court orders or audits.
Protect our legal and contractual rights.
3.4 To Provide Reporting and Analytics
Delivering reports on ad performance and audience demographics.
Predicting visitor interests and identifying leads for retargeting.
Offering insights into engagement levels and behaviors.
3.5. For Business Operations
Managing billing, account maintenance, and customer support.
Supporting internal privacy and security measures.
4. Disclosure of Personal Information
4.1. Disclosure of Clients' Client Data
DemandSense is committed to the confidentiality and security of identifiable data provided by our clients. We adhere to the following principles:
We do not sell identifiable customer data.
Disclosure occurs only when legally required (e.g., subpoenas, court orders).
Any third-party service providers must adhere to strict confidentiality agreements.
4.2. Information Sharing
We may share data with:
Service Providers: For hosting, analytics, and platform operations.
Customers: Aggregated analytics and engagement data.
Affiliates/Subsidiaries: For internal business purposes.
AI Providers: For processing by that provider on your instruction.
Third Parties: Only with explicit consent or as required by law.
4.3 Sharing for Business Purposes
In the past 12 months, we have disclosed:
Advertising interaction data.
Aggregated company engagement metrics.
Demographic insights.
Temporal advertising and impression data.
5. Your Rights and Choices
5.1 Under the CCPA (California Consumers)
You have the right to:
Access categories of collected information.
Request data deletion, subject to exceptions (e.g., legal requirements).
Learn about our data-sharing practices.
To exercise these rights, contact us:
Email: privacy@demandsense.com
Phone: 212-660-9900
5.2. Under the GDPR (EU Residents)
You have the right to:
Access and receive a copy of your personal data.
Correct inaccuracies.
Request deletion or restriction of your data.
Object to processing where applicable, withdraw consent to processing based on your consent.
Request the portability of your personal data, where applicable.
Lodge a complaint with a competent data protection supervisory authority.
Where applicable, request not to be subject to a decision based solely on automated processing, including profiling, that produces legal or similarly significant effects.
Requests can be submitted via:
Email: privacy@demandsense.com
Phone: 212-660-9900
We respond within 30 days, as required by GDPR.
5.3. Under the Montana Consumer Data Privacy Act (MCDPA)
Montana residents can:
Access their personal data.
Request corrections or deletions.
Opt out of targeted advertising or profiling.
Obtain data in a portable format.
To exercise these rights, contact us:
Email: privacy@demandsense.com
Phone: 212-660-9900
6. Data Security
We utilize robust security measures to safeguard personal information, including:
Encryption, access controls, and tokenization.
Regular assessments of our security practices to identify vulnerabilities.
Access controls that limit each account to its own data.
7. Changes to This Privacy Policy
We reserve the right to update this policy periodically. Changes will be posted with a new "Last Updated" date. Continued use of our services indicates acceptance of updates.
8. Contact Information
For questions or concerns, contact us:
Email:privacy@demandsense.com
Phone:212-660-9900
Address:1925 NE 10th Terrace, Suite 101, Cape Coral, FL, 33909
Last Updated: 16/09/2026