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GDPR is here. And Adobe enterprise
solutions are ready.
Make privacy a positive part of your customer experience.
What we’ve done to prepare for GDPR.
Adobe enterprise solutions are GDPR-ready, so you can spend less
time thinking about compliance and more time focusing on your
customers—creating experiences just for them. We’ve developed
GDPR features and tools to help you quickly manage your data,
identify and label data types that are actionable under a GDPR
access or delete request, and execute requests through multiple
paths. Here’s more on what we’re doing toward GDPR readiness.
Certified Security Controls
We’re protecting data entrusted to us through the Adobe Common
Controls Framework with multiple processes and controls that also comply
with security certifications, standards, and regulations, including SOC-2
and ISO 27001.
Learn more about our compliance efforts ›
Data transfer we cover
Adobe relies on the following mechanisms when transferring data from
Europe to the U.S.: We are certified to the Swiss-U.S. Privacy Shield
frameworks for individual-related data, so when you use our services you
can rely on this framework for the transfer of data from Switzerland to the
U.S.; and, we enter into Standard Contractual Clauses for the transfer of
data from the EU to the U.S.
Go to our Privacy Center for more details and how to request
Standard Contractual Clauses ›
Records of processing
We’re documenting our privacy practices to comply with enhanced record-
keeping requirements.
Data protection team
We have a Chief Privacy Officer, EU Data Protection Officer, and a
dedicated privacy team.
Product and process innovation
We are continuously listening to our customers and looking for ways to
simplify and automate our product and service offerings to better support
their GDPR needs.
Privacy by Design
We’re continuing our long-standing practice of proactively incorporating
privacy features into our product development that meet and exceed
current regulations. Privacy by Design is how we build our solutions. It’s
part of our mission to help you responsibly unlock the power of data.
Contract terms
We’ve updated Adobe’s Data Processing Agreement to account for GDPR
requirements. To request your copy of the new DPA, please complete the
form in our Data Privacy Center.
Get started with our GDPR Basics page
We’re here to guide you through the GDPR
landscape.
We believe privacy is a key part of the digital experience. With
Adobe, you have a partner that builds products and services with
Privacy by Design. You can be confident that we will keep up
with future security and privacy needs, because we’re involved
with shaping best practices, codes, guidelines, and standards.
We participate in key industry forums for the ad tech ecosystem,
such as IAB Europe and EDAA. We also partner with consent
management providers to offer integrations that address
enhanced consent requirements.
Get more resources and support in our GDPR Learning
Center
Products built with privacy in mind
that put individuals at the center of
the experience.
Adobe enterprise products are built with Privacy by
Design. They transform your business to create content
and documents, build campaigns, manage media
buying, and gain deep business intelligence. Get
additional information on specific Adobe solutions with
our individual GDPR product pages and Adobe
Experience Platform page.
Adobe Advertising
Learn how your advertising can be GDPR-ready.
Adobe Analytics
Find out how to prepare for data subject requests
Adobe Audience Manager
Learn how privacy by design features can help.
Adobe Campaign
Get guidance on personalization and GDPR.
Document Cloud
Ensure that your document workflows are GDPR-ready.
Adobe Experience Platform
See how your experience marketing technology can be GDPR-ready.