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Home Legal information Privacy and security information Privacy Policy Your privacy is important to TrafficGuard Pty Ltd (ABN 66 126 813 214), our subsidiaries and affiliates (TrafficGuard, We, Us or Our). TrafficGuard is committed to protecting your privacy and complying with its obligations under the relevant data protection regulations, in particular, the Privacy Act 1988 (Cth), the Californian Consumer Privacy Act (CCPA) and the regulations of the EU General Data Protection Regulation (GDPR). The terms, Account Details, Our Materials, Service and Users, as used in this Privacy Policy, are defined in the Terms of Service available at https://dash.trafficguard.ai/terms. If the term You or Your is used in this policy without referring to a specific category of person, it is deemed to refer to all individuals who interact with us. Otherwise, the term You or Your should be read as referring to the category of an individual as specified. This Privacy policy (Policy) governs TrafficGuard’s process, storage, use and disclosure of your personal information and covers the choices you can make about the way your information is collected. We collect, process and use personal information from (a) individuals who visit our websites (Visitors), including https://www.trafficguard.ai and http://dash.trafficguard.ai (Websites); (b) licensees of the Service (including their approved sub-licensees) and their Users (together, Customers) based on the consent and Contractual fulfilment; and (c) internet users who receive or interact with applications and services of Customers (End-Users) based on the Contractual fulfilment and Legitimate interest with Customer as a controller. By visiting our Websites, using the Service and Our Materials, engaging with integrated applications or services, or otherwise providing TrafficGuard with your personal information, you consent to your personal information being collected, stored, used and disclosed as set out in this Policy or as otherwise disclosed by us at the time of the collection. Pursuant to clause 3.6 of the Terms of Service, Customers (and not us) are responsible for seeking the consent of End-Users to the collection, storage, use and disclosure of their personal information by us for the purposes set out in this Policy. TrafficGuard has no direct contractual relationship with End-Users, or with any other individuals whose personal data we may process on our Customers’ behalf. Our Service may be used by our Customers to collect and analyse such personal data and, accordingly, we process such data under the direction of our Customers. TrafficGuard supports industry self-regulation and adheres to applicable industry guidelines. We are a member in good standing of industry associations that establish best practices in the area of online advertising, including the Interactive Advertising Bureau (IAB), and Trustworthy Accountability Group (TAG). We adhere to the IAB Code of Conduct, and the self-regulatory Media Rating Council (MRC) Invalid Traffic Detection and Filtration Guidelines. We may update this Policy from time to time. You can find the most current version on our Websites. 1. What Kinds of Personal Information do we Collect? 1.1. Visitors and Customers The personal information we process and hold about Visitors and Customers will depend on the nature of your interaction with us, but may include the following types of information: (a) name, physical address and contact information such as phone numbers and email addresses, including of people within your organisation, if applicable; (b) your transaction history; (c) credit card details or other payment details that you have made to us or that have been made on your behalf; (d) your user name and hashed password to access your account you may have with us; (e) job title; (f) any other personal information which you supply to us, including information on your gender, age, activities, interests, personal descriptions. We only collect and use personal data of Visitors to the extent necessary to provide a functional Website as well as our contents and services. The collection and use of personal data of Visitors only takes place if the processing of the data is permitted by legal regulations or with the Visitor's consent. 1.2. End-Users We also process the following personal information about End-Users via our web application firewall (WAF), beacons, application programming interface (API) or software development kit (SDK): (a) internet addresses (i.e. IP address); (b) device identification number; (c) cookie identification number. 2. What Kinds of Non-personal Information Do We Collect? 2.1. Visitors and Customers We use data collection services called “cookies” and data collected by other technologies that allow us to track Visitors’ use of the Websites and Customers’ and End-Users’ activity on the Service. The technical data is used to determine visitor traffic, trends, remember your preferences, deliver personalised content to you while you are using the Websites and to improve our Service and Our Materials. We may also share aggregated, non-personally identifiable information publicly, for example, to show trends about the general use of the Websites and Service. 2.2. End-Users We also process the following non-personal information about End-Users when you click on an advertising link in which our Service is used: (a) the number of downloads, impressions, clicks and installs in respect of the relevant mobile device application; (b) mobile device use; (c) data regarding in-app events. 3. How Do We Collect Personal Information? 3.1. Visitors and Customers We endeavour to only collect personal information about an individual from that individual. There are some circumstances when we may need to collect your personal information from third parties, such as financial institutions. We may also collect personal information from publicly available records. We may hold your personal information in electronic or hard copy form, or a combination of both. TrafficGuard collects personal information from Visitors and Customers directly, if you choose to provide it through one of the following means: 3.1.1. Data Obtained Through Cookies When You Use the Website and Creation of Log Files a) Description of data processing Every time you visit our Website, our system automatically collects personal data and information from the Visitor’s computer system in the form of browser cookies The following personal data is collected in this process: Information about the browser type and version used Device and Operating system IP address Date and time of access Country and Language The personal data is also stored in the log files of our system. This data is not stored together with other personal data of the Visitor. b) Legal basis for data processing The legal basis for the temporary storage of personal data and log files is point (f) of Art. 6 (1) GDPR. c) Purpose of data processing The personal data is stored in log files to ensure that the Website functions properly. In addition, the data helps us optimise our Website and serves to ensure the security of our information technology systems. Our legitimate interest in the data processing pursuant to point (f) of Art. 6 (1) GDPR is also based on these purposes. d) Duration of storage The personal data will be deleted as soon as they are no longer necessary to achieve the purpose for which they were collected. If the personal data are stored in log files, this is the case after 30 days at the latest. Further storage is possible. In this case, the IP addresses of the Visitors are deleted or anonymized, so that the data can no longer be attributed to the Visitor. e) Possibility of objection and elimination The collection of personal data for the provision of the Website and the storage of personal data in log files is necessary for the operation of the Website. Consequently, there is no possibility of objection on the part of the Visitor. 3.1.2. Contact Forms (Book a Demo / Download a Copy / Partner Integration) a) Description of data processing Contact forms are available on our Website that can be used for booking a consultation, downloading a test copy and signing in as a partner. If a Visitor uses this option, the personal data entered in the input mask (mandatory fields and optional information) will be transmitted to us and stored. These data are for example: First and last name Job title Business email Website Phone number Country Business type b) Legal basis for data processing The legal basis for the processing of data is point (f) of Art. 6 (1) GDPR. If the contact is for the purpose of the conclusion of a contract or a contract-like obligation, then the legal basis for the processing of this data is point (b) of Art. 6 (1) GDPR. c) Purpose of data processing The processing of this data solely serves to handle your inquiry. This also constitutes the necessary legitimate interest in the processing of personal data. d) Duration of storage The personal data will be deleted as soon as they are no longer necessary to achieve the purpose for which they were collected. For the personal data entered in the contact form, this is the case when the conversation with the Visitor or the contractual relationship with the Visitor, whichever is applicable, is finished and no legal retention period exists. e) Possibility of objection and elimination The Visitor can object to the storage of its personal data at any time. If the personal data is required to fulfil a contract, premature deletion of the data is only possible insofar as contractual or statutory obligations do not prevent the data from being deleted. 3.2. End-Users TrafficGuard processes personal (and non-personal) information about End-Users when you engage with a platform or service integrated with our Service. This involves, among other things: (a) the tracking of behaviour of End-Users across a number of campaign variables to identify potentially fraudulent traffic; and (b) the tracking of an End-User’s journey from the first click on an advertisement, through to the achievement of the Customer’s (or their sub-licensees) goal such as a purchase or install (conversion). Domains used to track user behaviour can include trafficguard.ai, trafficpath.io and tgtag.io . 4. How Do We Use Your Personal Information? 4.1. Visitors and Customers TrafficGuard uses the personal information (which is not sensitive information) of Visitors and Customers it collects for the purposes for which it was provided to TrafficGuard and for related secondary purposes, to carry out TrafficGuard’s business purposes, to fulfil its legal obligations, other related purposes or as permitted or required by law. In particular, TrafficGuard may use your personal information to (a) verify your identity (Contractual fulfilment); (b) provide products and services that you have requested, and respond to your enquiries (Contractual fulfilment); (c) recommend products and services that may be of interest to you, based on your transaction history and preferences (consent); (d) manage your Account Details and provide you with customer support (Contractual fulfilment); (e) provide you with information about our events or our services that may interest you, and more generally, to maintain our relationship with you (consent); (f) send promotional offers and marketing material to you (consent); (g) maintain a database of registered users and Customers of the Service (Contractual fulfilment); (h) enhance your experience of the Websites and the Service and make the Websites easier for you to use, including remembering your preferences and personalising your experience on the Websites and in the Service (Contractual performance); (i) plan our product and service development in accordance with the needs of our customers (Contractual performance); (j) facilitate our business operations (Contractual performance). You do not have to provide personal information to us if you do not wish to, but if you do not do so, it may affect our ability to provide you with our goods and services and with information about them. 4.1.1 Legal Basis for Data Processing Insofar as we obtain the Visitor's consent for the processing of personal data on our Website, point (a) of Art. 6 (1) GDPR serves as the legal basis for the processing of personal data. For the processing of personal data required for the performance of a contract to which the Visitor is a party, point (b) of Art. 6 (1) GDPR serves as the legal basis. This also applies to processing operations that are necessary for the performance of a contractual obligation or pre-contractual measures. Insofar as the processing of personal data is required to fulfil a legal obligation to which our company is subject, point (c) of Art. 6 (1) GDPR serves as the legal basis. If processing is necessary to protect a legitimate interest of our company or a third party and if the interests, fundamental rights and freedoms of the data subject concerned do not outweigh the legitimate interest mentioned above, point (f) of Art. 6 (1) GDPR serves as the legal basis for data processing (so-called “weighing of interests”). In addition, there are other legal bases for the processing of personal data that we have specifically listed below, where relevant. 4.1.2. Storage Period Visitor's personal data will be deleted as soon as the purpose of storage ceases to apply. Furthermore, personal data may be stored if this has been provided for by laws or other regulations to which our company is subject. The personal data will also be blocked or deleted where a storage period prescribed by the aforementioned standards expires unless there is a need for further storage of the personal data for the conclusion or fulfilment of a contract. 4.1.3. Cookies Description of data processing We use “cookies” to make your visit to our Website attractive and to enable the use of certain functions. Cookies are small text files stored in the browser or by the browser on the terminal device. If a Visitor visits a website, a cookie may be stored on the Visitor's operating system. This cookie contains a characteristic string of characters that allows the browser to be uniquely identified when the website is visited again. a) Technically necessary cookies We use cookies to make our Website function. They are necessary to keep your visit consistent, to ensure that saved search queries are retained during the session, and to allow proper function of the website. Some functions of our website cannot be offered without the use of cookies. For this it is necessary that the browser is recognized even after a page change. The personal data collected by technically necessary cookies are not used to create user profiles. Technically necessary cookies cannot be manually deactivated by you via our website. However, you have the option of using your browser settings to specify that cookies should generally be rejected. Please note that in this case some functions of the website cannot be used. b) Functional cookies We also use cookies on our Website that are technically unnecessary but improve the functionality of the website, and to help us to analyse the surfing behaviour of the user. Functional cookies are displayName, organisationName, email, userRole, userRoleGroup, id used for analytical performance. c) Note on changing the browser settings Most browsers are set to accept cookies automatically. However, the Visitor can prevent the storage of cookies on its computer by means of appropriate browser settings, which, however, can limit the range of functions of our Website. Legal basis for data processing The legal basis for the processing of personal data using cookies is point (f) of Art. 6 (1) GDPR. Purpose of data processing The purpose of using technically necessary cookies is to simplify the use of the Website for Visitors. Some functions of our Website cannot be offered without the use of cookies. For this reason, it is necessary for the browser to be recognizable even after leaving the Website. With the assistance of the analysis cookies, we learn how the Website is used and can thus continuously improve and optimize it. The aforementioned purposes constitute our legitimate interest in the processing of personal data pursuant to point (f) of Art. 6 (1) GDPR. Duration of storage, the possibility of objection and elimination Cookies are stored on the Visitor's computer and transmitted to our Website. Therefore, you as the Visitor have full control over the use of cookies. You can deactivate or restrict the transmission of cookies by changing the settings in your browser. Cookies that have already been saved can be deleted at any time. This can also be done automatically. If cookies are deactivated for our Website, it may no longer be possible to use all functions of the Website fully. 4.1.4 Web Analysis and Other Tools TrafficGuard is using web analytics tools such as Google Analytics, Google Tag Manager, Hubspot and and FullStory. These tools collect non-personal information on our behalf about your operation system, the type of mobile Internet browser you use, your location information, device model and version. This information is being used to track behaviour and improving the quality of the advertising service. 4.1.5 Social Networks / External Links In addition to this Website, we also maintain a presence at various social media sites (e.g. Facebook, Instagram, Twitter, LinkedIn) which you can reach by clicking on the corresponding icon on our Website. Where you decide to visit such a site, they may set third-party cookies. It is possible that further information will be processed by the social network provider in addition to the retention of the data concretely provided by you. Additionally, the social network provider may process the most important data from the computer system used to visit them, e.g. their IP-addresses, the processor type used as well as the browser version including plug-ins. Should you be logged in to such a website with your personal account with the social network in question during your visit to such a website, then this social network can also match the visit with your account. The purpose and scope of the collection of data by the medium in question as well as the further processing of your data as well as your corresponding rights can be reviewed under the terms and conditions of the respective controller. Additionally, the Website may contain links to other websites that are not owned, operated or controlled by us. As such, we are not responsible for the information on these sites, or their privacy policies. 4.2. End-Users TrafficGuard may use End-Users’ personal information to (a) identify and mitigate potentially fraudulent traffic in relation to any product or service that you engage in which our Service is used (Legitimate interest and compliance with a legal obligation); (b) produce anonymised data and aggregated data (Legitimate interest); (c) improve and maintain our services, the Websites and the Service (Consent). By way of example, such data may be used to support the diagnosis of server problems, to identify and create new service offerings and features and to improve our service offerings. Legal basis for data processing TrafficGuard process such data under the direction of our Customers. Under circumstances where TrafficGuard may be considered a controller the legal basis for the processing of personal data strictly necessary for the purposes of preventing fraud is Rec. (47) of Art. 6 GDPR. 5. How Do We Use Sensitive Information? Sensitive information is a type of personal information that includes information about an individual’s criminal record, racial or ethnic origin or sexual orientation or practices. We will only use your sensitive information for the purpose for which you have provided it to us and to the extent that it is reasonably necessary for us to provide the Websites and Service. 6. Who Do We Disclose Your Personal Information To? Generally, TrafficGuard will not disclose your personal information to any other third parties unless you have consented to such disclosure. Such consent may be given expressly or it may be implied by conduct. In particular, your personal information may occasionally be disclosed to (a) our directors, officers, employees and related entities (including entities located overseas), for the purpose of our business and marketing purposes only; (b) subsidiaries and/or affiliates, third party contractors or service providers that we use in the ordinary course of our business to assist with the delivery of our products and services (on a confidential basis and such service providers (so-called “processors”) will be limited in their use of the information to the purpose of our business only); (c) specialist advisers who have been engaged to provide us with legal, administrative, financial, insurance, research, marketing or other services; and (d) any other person authorised, implicitly or expressly, when the personal information is provided to or collected by us. Some of TrafficGuard’s related entities, or third-party service providers to whom we may disclose your personal information, may be located in countries and regions outside Australia or may hold your data on servers located outside of Australia, including in the United States of America and Europe. We will endeavour to take reasonable steps to ensure that these parties handle such information in a manner that is consistent with the Australian Privacy Principles, with the CCPA, with the GDPR provisions on the transfer of personal data to so-called “third countries” where applicable and this Privacy Policy. TrafficGuard reserves the right to disclose any personal information (including sensitive information) to law enforcement or other government officials where we reasonably believe that this may be necessary or appropriate, or where it will prevent or lessen a serious and imminent threat to somebody’s safety, life or health. TrafficGuard will never sell, trade, lease or rent your personal information to third parties. 7. Direct Marketing Communications a) Description of data processing Occasionally, we will use your name and address for marketing and promotional communications via written mail. Furthermore, you can subscribe to an email newsletter on our Website. If you have registered to receive the email newsletter, the requested contact information First and last name Email address will only be used for the purpose of sending the newsletter. If you have booked a demo on our Website, you will be subscribed to a newsletter and your information will be processed in accordance with our Privacy Policy. b) Legal basis for data processing The legal basis for the processing of personal data for postal marketing communication is point (f) of Art. 6 (1) GDPR. The legal basis for the processing of the data after registration for the email newsletter by the Visitor is point (a) of Art. 6 (1) GDPR. c) Purpose of data processing The processing of the aforementioned contact information of the Visitor serves to send the marketing and promotional materials and/or the email newsletter. d) Duration of storage Your personal data is stored for marketing purposes as long as you have not objected to such marketing communication and/or the subscription to the email newsletter is active, as the case may be. e) Possibility of objection and elimination If you prefer not to receive postal marketing communications from us, please let us know by sending us a notice to the address in the contact information at the end of this Policy Furthermore, you can revoke your consent to the receipt of the email newsletter at any time. The cancellation can be made via a link in the newsletter itself or via the “unsubscribe” button by completing the Web form here. 8. Our Commitment to Data Security TrafficGuard takes the security of your personal information very seriously. We take reasonable steps to protect the personal information we hold, whether in electronic or another form, from misuse, interference and loss and from unauthorised access, modification or disclosure. TrafficGuard may retain any personal information you provide during the use of the Websites and Service, for as long as you remain an active Customer of the Service or user of the Websites, or until you tell us that you no longer wish for us to retain such information and otherwise to the extent permitted by applicable law. We will take reasonable steps to destroy or permanently de-identify personal information we hold if it is no longer needed for TrafficGuard’s business purposes and it is permissible by law to do so. If requested or authorised to do so, we may shorten the retention period. We may also retain and use your personal information to fulfil our legal obligations, resolve disputes, enforce any agreements to which we are a party, and protect the legal rights and legitimate interests of others and ourselves. 9. Access to Personal Information 9.1. Visitors and Customers Visitors may opt-out anytime from using their Data for direct marketing purposes and/or transferring their Personal Data to third parties for direct marketing purposes here. Visitors should allow TrafficGuard a reasonable time to process their requests. TrafficGuard may request specific information to help TrafficGuard confirm its identity before processing its request. Applicable law may require or permit TrafficGuard to decline visitors’ requests. If TrafficGuard declines their request, TrafficGuard will tell them why, subject to legal restrictions. If visitors have questions regarding their Personal Data processing or want to submit a complaint or appeal, they may contact TrafficGuard via the TrafficGuard Privacy Request Form. 9.1.1. Restriction of processing You have the right to obtain the restriction of processing where one of the conditions detailed in Art. 18 GDPR is met, e.g. where you have objected to the processing, pending the verification of whether the objection should be upheld. 9.1.2. Erasure You have the right to obtain the erasure of personal data concerning yourself without undue delay, to the degree that one of the grounds specifically listed under Art. 17 GDPR applies, e.g. where the personal data are no longer necessary for the purposes for which they were collected and the legal retention regulations do not hinder an erasure. 9.1.3. Data Portability As per Art. 20 GDPR, you have the right to receive the personal data concerning yourself, that you have provided to us, in a structured, commonly used and machine-readable format and have the right to transmit those data yourself or – where technically feasible – to have this data transferred by us to another controller. 9.1.4. Object Within the scope of requirements of Art. 21 GDPR, you have the right to object, on grounds relating to your particular situation, at any time to the processing of personal data concerning yourself. 9.1.5. Withdraw the data protection declaration of consent You have the right to withdraw at any time the data protection declaration of consent with which you provided us. The withdrawal of the declaration of consent does not affect the legality of processing performed on the basis of the consent prior to its withdrawal. 9.1.6. Rights in cases of automated decisions To the degree that we, on an exceptional basis, make decisions in individual cases on an automated basis – including profiling – we are obligated under the legal provisions to make provisions so that you may influence the decision (Art. 22 GDPR). 9.2. End-Users As an EU citizen or a California Consumer, you are able to access, update or erase data held concerning you. If your relationship with TrafficGuard is via companies that use our services, all requests other than Objection to Processing requests must be submitted directly to them. TrafficGuard processes data as a service provider on behalf of those companies. That means they are responsible for authenticating your request and ensuring it is communicated to all service providers. TrafficGuard is committed to working with our partners to honour data subject requests to the full extent required by GDPR and CCPA. 10. Opt-out for End-Users End-Users can opt-out of the Service’s tracking abilities by clicking on the TrafficGuard Privacy Request Form with their device identifier. If the End-User chooses to opt-out, we will stop tracking data from the End-User’s specific device associated with the device identifier provided. If you choose to block cookies, you can set your browser to reject cookies or you can manually delete individual cookies or all of the cookies on your computer by following your browser’s help file directions. Note that turning off cookies may also disable functions of many websites you visit. If you are an iOS user, you can enable Limit Ad Tracking on your iOS device by following instructions here (link: https://support.apple.com/en- us/HT202074). Android users can opt-out of interest-based ads by following instructions described (link: https://support.google.com/ googleplay/android-developer/ answer/6048248?hl=en) 11. Correction of Personal Information TrafficGuard will take reasonable steps to ensure that any personal information we hold about you is accurate, complete and up to date. If there are any changes to your personal information, please let us know using the contact details below. If you request us to, we will take reasonable steps to correct the personal information we hold about you so that it is accurate, complete and up to date, or will provide reasons for not doing so. You have the right to obtain without undue delay the rectification of inaccurate personal data concerning yourself as well as, where appropriate, the right to have incomplete personal data completed (Art. 16 GDPR). 12. Complaints As an EU citizen without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement, if you consider that the processing of personal data related to you infringes provisions of data protection law. If you wish to make a complaint about a breach of this Privacy Policy, or the Australian Privacy Principles, or the GDPR provision, you can contact TrafficGuard using the contact details below. You will need to provide sufficient details regarding your complaint, as well as any supporting evidence and information. Your complaint will be reviewed by our Data Protection Officer, who will investigate the issue and determine the steps that TrafficGuard will take to resolve your complaint. TrafficGuard will contact you if it requires any further information from you and will notify you in writing of the outcome of the investigation. If you are not satisfied with TrafficGuard’s determination, you can contact TrafficGuard to discuss your concerns or contact the Australian Privacy Commissioner through its website at www.oaic.gov.au. 13. Changes to this Policy We may update this Policy from time to time. You can find the most current version on our Website. 14. Contact Details 14.1. Controller or CCPA requests from Visitors Controller within the meaning of the GDPR or if you are a California Consumer and Visitor to our website. TrafficGuard Pty Ltd Email: privacy@trafficguard.ai 14.2. Data Protection Officer If you have any questions or feedback about our Policy or the way in which we handle your personal data, please contact our Data Protection Officer using the following details: TrafficGuard Pty Ltd Address: 10/16 Brodie Hall Drive, Bentley, WA 6102 Attention: Data Protection Officer Email: privacy@trafficguard.ai Contents1. What Kinds of Personal Information do we Collect?2. What Kinds of Non-personal Information Do We Collect?3. How Do We Collect Personal Information?4. How Do We Use Your Personal Information?5. How Do We Use Sensitive Information?6. Who Do We Disclose Your Personal Information To?7. Direct Marketing Communications8. Our Commitment to Data Security9. Access to Personal Information10. Opt-out for End-Users11. Correction of Personal Information12. Complaints13. Changes to this Policy14. Contact Details Terms of serviceGDPRPrivacy policySupport docs Copyright TrafficGuard ™ | All rights reserved