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Privacy Policy for Lead Magic Corporation
Last Updated: September 20, 2026
Introduction
Lead Magic Corporation ("LeadMagic," "we," "our," or "us") is committed to protecting your privacy. This Privacy Policy describes how we collect, use, store, share, and protect your information when you interact with our services, including our website at leadmagic.io and our data enrichment platform (collectively, the "Services").
As a data provider specializing in business intelligence and data enrichment, we collect, process, and provide business contact information and related data to our customers. This Privacy Policy explains our practices regarding such data processing activities.
By accessing or using our Services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with our policies and practices, do not use our Services.
1. Information We Collect
1.1 Information You Provide to Us
We collect information you voluntarily provide when you:
Create an account or register for our Services
Submit information through our website forms
Communicate with our customer support
Subscribe to marketing communications
Participate in surveys, contests, or events
This information may include:
Contact information (name, email address, phone number, mailing address)
Business information (company name, job title, industry)
Account credentials
Payment information (processed securely through our payment processors)
Communications and correspondence with us
1.2 Information We Collect Automatically
When you use our Services, we automatically collect certain information, including:
Device information (IP address, browser type, operating system)
Usage data (pages visited, features used, time spent)
Location information (derived from IP address)
Log data and analytics information
Cookies and similar tracking technologies (as described in our Cookie Policy)
1.3 Information From Third-Party Sources
As a data enrichment provider, we collect information from various third-party sources, including:
Public databases and directories
Public social media profiles and professional networks
Data partners and information providers
Marketing and analytics partners
Public records and government databases
Other publicly available sources
Web scraping of publicly available business information (in compliance with applicable laws)
Business registries and corporate filings
1.4 Google Sign-In and Other Authentication Providers
When you create or sign in to a LeadMagic account using Google Sign-In (or another identity provider offered at signup), we receive basic profile information from that provider so we can authenticate you and create or link your LeadMagic account. From Google, this typically includes your Google account email address, name, and profile picture (avatar), plus a stable provider user identifier. We use this information only to:
Verify your identity and create or sign you into your LeadMagic account
Display your name and avatar in the product and account settings
Send account, security, and service-related communications to your email
Prevent abuse, fraud, and unauthorized access
We do not use Google Sign-In profile data to build or enrich our B2B contact database, and we do not sell Google account profile data. Authentication is processed through our authentication subprocessor (Clerk); see our Subprocessors List. You can disconnect Google Sign-In or request deletion of your account data through account settings or our Privacy Request form, as described in Section 8.
2. How We Use Your Information
2.1 Provide and Maintain Our Services
Deliver our data enrichment services and related features
Process transactions and manage your account
Authenticate users and ensure secure access
Respond to inquiries and provide customer support
Fulfill contractual obligations to our customers
2.2 Improve and Develop Our Services
Analyze usage patterns and trends
Debug and fix issues
Develop new features and functionality
Conduct research and analytics
Improve data accuracy and coverage
2.3 Communicate With You
Send administrative notifications
Provide updates about our Services
Deliver marketing communications (subject to your preferences)
Respond to your requests and inquiries
2.4 Protect Our Services and Users
Detect and prevent fraud, spam, abuse, and security incidents
Enforce our Terms of Service and other policies
Protect the rights, property, and safety of LeadMagic, our users, and others
Comply with applicable laws, regulations, and legal processes
2.5 Data Licensing and Sales
License and sell business contact information to our customers
Provide data enrichment services to third-party platforms
Offer API access to our data for integration with customer systems
Supply data for customer relationship management (CRM) systems
Enable targeted business-to-business marketing and sales activities
Customers are responsible for their own use of business contact information obtained through the Services, including compliance with applicable privacy, marketing, telemarketing, and electronic communications laws. Our customer-facing restrictions are described in our Data Use Policy.
3. Legal Bases for Processing (For EEA, UK, and Similar Jurisdictions)
If you are located in the European Economic Area (EEA), United Kingdom, or similar jurisdictions, we process your personal information based on the following legal grounds. We have mapped each legal basis to the specific processing activities it supports:
Performance of Contract
Processing necessary to provide our Services and fulfill our contractual obligations to you:
Account creation and management
Service delivery (data enrichment, email verification, API access)
Payment processing and billing
Customer support and communication about your account
Legitimate Interests
Processing that serves our legitimate business interests, balanced against your rights and freedoms:
Fraud prevention and security (detecting abuse, protecting the integrity of our platform)
Service improvement (analyzing usage patterns, debugging, developing new features)
Business intelligence data processing (aggregating and enriching publicly available business contact data for our database)
Internal analytics and reporting (understanding how our Services are used)
Compliance with Legal Obligations
Processing necessary to comply with applicable laws, regulations, or legal processes:
Tax and accounting obligations
Responding to lawful government requests and court orders
Record-keeping required by applicable regulations
Consent
Processing based on your specific consent, which you may withdraw at any time:
Marketing emails and promotional communications
Non-essential cookies and tracking technologies
Participation in surveys, contests, or events
4. Information Sharing and Disclosure
4.1 With Service Providers (Sub-Processors)
When we act as a processor or service provider for Customer Personal Data (for example, lists you upload or API queries you submit), we share that data only with authorized subprocessors that help deliver the Services—such as cloud hosting, authentication, payments, support, and telemetry—and only as needed to provide those Services, maintain security, or comply with law. We do not sell Customer Personal Data in that capacity. Customer uploads and API query payloads are not used to build a shared contributory database for other customers, and are not added to LeadMagic's own contact database. If we ever change that, we will give notice and update this Policy before the change takes effect. A current list of subprocessors is available on our Subprocessors List page, or by visiting our Data Processing Agreement page.
4.2 With Customers and Users of Our Services
As a data enrichment provider, we share business contact information and related data with our customers in accordance with applicable laws and our contractual agreements. Customers are independent parties responsible for their own use, disclosure, outreach, suppression, and compliance obligations unless a separate written agreement states otherwise.
4.3 For Legal Reasons
We may disclose your information if we believe in good faith that such disclosure is necessary to comply with applicable laws, enforce our Terms of Service, detect and prevent fraud, or protect the rights, property, or safety of LeadMagic, our users, or the public.
4.4 Business Transfers
If LeadMagic is involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of assets, your information may be transferred or disclosed as part of that transaction.
5. Data Retention
We retain your information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Below are our retention periods by data category:
Account data (name, email, company): retained for the duration of your account, plus three (3) years after account closure, unless deletion is requested.
Payment and billing records: retained for seven (7) years after the transaction to comply with tax and accounting obligations.
Enrichment query logs (API requests, CSV uploads): retained for twelve (12) months, then anonymized or deleted.
Marketing consent records and communication preferences: retained for three (3) years after last interaction or until consent is withdrawn, whichever is earlier.
Usage and analytics data (device info, log data): retained for twenty-four (24) months, then aggregated or deleted.
Business contact data in our database (third-party sourced): retained and refreshed on an ongoing basis, subject to suppression requests and data accuracy reviews.
Support correspondence: retained for three (3) years after resolution.
When data is no longer needed, we securely delete or anonymize it. If deletion is not immediately possible (for example, due to backup systems), we isolate the data and protect it from further processing until deletion is possible.
6. Data Security
We maintain administrative, technical, and physical safeguards designed to protect information from unauthorized access, use, disclosure, alteration, or destruction. Safeguards are selected based on the nature of the information, the systems involved, and reasonably foreseeable risks. They may include encryption, access controls, authentication, logging, vendor review, personnel practices, and incident-response procedures, as appropriate to the relevant system and data.
However, no method of transmission over the Internet or electronic storage is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.
6.1 Massachusetts Information Security and Disposal
For personal information covered by Massachusetts law, we maintain safeguards designed to address applicable requirements under Massachusetts General Laws chapter 93H and 201 CMR 17.00. When records containing covered personal information are no longer retained, we use disposal practices designed to make the information unreadable or unrecoverable, consistent with Massachusetts General Laws chapter 93I and our legal retention obligations.
If we determine that a security incident requires notice, we will provide legally required notices to affected individuals and government authorities in accordance with applicable law. This paragraph does not expand statutory definitions of personal information or create a contractual guarantee that no incident will occur.
7. International Data Transfers
LeadMagic is based in the United States, and we process and store information on servers located in the United States and other countries. By using our Services, you acknowledge that your information may be transferred to, stored in, and processed in countries outside of your country of residence, including countries that may have different data protection rules than those of your country.
When we transfer personal information from the EEA, UK, or Switzerland to countries that have not been deemed to provide an adequate level of protection, we use appropriate safeguards, such as standard contractual clauses approved by the relevant authorities.
If you access or use the Services from outside the United States, you are responsible for ensuring that your use of the Services and any data obtained through them complies with laws that apply to you and your organization. Additional information for international users is available in our International Use Notice.
8. Your Rights and Choices
Depending on your location, you may have certain rights regarding your personal information. We will respond to rights requests without undue delay and in any event within thirty (30) days of receiving a verifiable request (or forty-five (45) days for requests made under the CCPA/CPRA). If we require additional time, we will notify you of the extension and the reasons for the delay.
8.1 Access and Portability
You may request access to the personal information we hold about you and, in some cases, receive it in a structured, commonly used, and machine-readable format.
8.2 Correction
You may request that we correct inaccurate or incomplete personal information we hold about you.
8.3 Deletion
You may request that we delete your personal information in certain circumstances, subject to legal retention requirements and legitimate business needs.
8.4 Restriction and Objection
You may request that we restrict the processing of your personal information or object to our processing of your personal information in certain circumstances.
8.5 Data in Our Business Database
If your business contact information appears in our database and you are not a LeadMagic customer, you have the following rights:
You may request to review what information we have about you
You may request corrections to inaccurate information
You may request suppression of your information from our database
You may object to certain uses of your information
To exercise these rights, you may submit a request through our self-service privacy request form, or contact us at [email protected]. We will process suppression requests within thirty (30) days.
8.6 Right to Lodge a Complaint
If you are located in the EEA or UK, you have the right to lodge a complaint with your local data protection supervisory authority if you believe that our processing of your personal information violates applicable data protection law. A list of EEA supervisory authorities is available at https://www.edpb.europa.eu/about-edpb/our-members_en. For the UK, you may contact the Information Commissioner's Office (ICO) at https://ico.org.uk/. We would, however, appreciate the opportunity to address your concerns before you contact a supervisory authority.
9. California Privacy Rights
If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):
Right to Know: Request information about the categories and specific pieces of personal information we have collected about you.
Right to Delete: Request that we delete personal information we have collected from you, subject to certain exceptions.
Right to Correct: Request that we correct inaccurate personal information we maintain about you.
Right to Opt Out: Opt out of the "sale" or "sharing" of your personal information as defined under California law.
Right to Non-Discrimination: Not be discriminated against for exercising your CCPA/CPRA rights.
9.1 Categories of Personal Information Sold or Shared
LeadMagic does "sell" and "share" personal information as defined under California law through our data enrichment services. In the preceding twelve (12) months, we have sold and/or shared the following categories of personal information:
Category of Personal Information Categories of Recipients Business Purpose
Identifiers (name, email, phone number, job title) B2B customers, CRM platforms, sales and marketing technology companies Data enrichment, lead generation, contact verification
Professional or employment information (company, title, department, seniority) B2B customers, sales intelligence platforms Firmographic enrichment, prospecting, account-based marketing
Internet or network activity (IP-based company identification) B2B customers, analytics platforms Website visitor identification, intent data
Commercial information (company revenue, funding, employee count) B2B customers, CRM platforms Company enrichment, market intelligence
9.2 Opt-Out Rights
To opt out of the sale or sharing of your personal information, please visit our Do Not Sell or Share My Personal Information page or contact us at [email protected]. We will process your opt-out request within fifteen (15) business days.
10. Children's Privacy
Our Services are not directed to individuals under the age of 16, and we do not knowingly collect personal information from children. If we learn that we have collected personal information from a child under 16, we will take steps to delete such information as soon as possible. If you believe that we have inadvertently collected information from a child under 16, please contact us at [email protected].
11. Automated Decision-Making and Profiling
LeadMagic uses automated processes to match, verify, and enrich business contact data (for example, matching an email address to a company record or validating that a phone number is active). These processes are used to improve the accuracy and completeness of data delivered to our customers.
We do not use automated decision-making that produces legal effects or similarly significant effects on individuals (as described in GDPR Article 22). Our data matching and enrichment processes are technical in nature and are not used to evaluate personal aspects such as creditworthiness, reliability, or behavior.
If you have questions about how your data may be processed through automated means, or if you wish to request human review of a specific decision, please contact us at [email protected].
12. Do Not Track Signals
Some web browsers transmit "Do Not Track" ("DNT") signals. We do not currently respond to DNT signals because there is no industry-standard technology for recognizing or honoring them. If a standard for responding to DNT signals is established, we will revisit this policy. For information about how to manage cookies and other tracking technologies, please see our Cookie Policy.
12.1 Calls, Meetings, and Support Communications
We may retain emails, chat messages, support tickets, and meeting notes for support, training, security, dispute resolution, and service improvement. We will not intentionally record the audio of a call or meeting without providing notice and obtaining any consent required by applicable law. You must not record LeadMagic personnel or other participants through the Services without all notice and consent required by law, including Massachusetts law where applicable.
13. Data Protection Contact
Questions about this policy, our processing, or your rights go to [email protected].
To delete, access, correct, or opt out of sale or sharing, use the privacy request form.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. If we make material changes, we will notify you by email (if you have provided one) or by posting a notice on our website prior to the changes becoming effective. We encourage you to review this Privacy Policy periodically.
15. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:
Lead Magic Corporation
160 Gould Street, Suite 320
Needham, MA 02494
United States
General inquiries: [email protected]
Privacy-specific inquiries: [email protected]
Data subject requests: Submit a request
Your privacy, your choice
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