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DRIVE COMMERCE PRIVACY POLICY
This Policy was last updated on: November 20, 2024.
Drive Commerce is a team of eCommerce professionals supporting global retailers with SaaS
products intended to drive sales, increase customer satisfaction, and integrate into retailers’
respective platforms.
Your privacy is very important to us. Part of our operation of this Site involves the collection and
use of information about you. This Privacy Policy explains what type of information we collect
through the Site and what we do with that information to allow you to make choices about the
way your information is collected and used. This Privacy Policy applies only to this Site and
information collected through this Site. Please review the language of any contract you have
with us for information regarding how your information (and information regarding your users,
clients, and consumers) is handled pursuant to that contract.
Residents of certain states and countries have a number of specific rights and choices. See the
Supplemental Privacy Notice sections below for further information.
Information We Collect
In general, you can visit this Site without identifying who you are or revealing any information
about yourself. Information collected online can generally be categorized as anonymous or
personally identifiable. “Anonymous Information” is information that cannot be connected to the
identity of a specific individual. Personally identifiable information (“Personal Information”) is
information that specifically identifies a particular user, such as name, address, or phone number.
An example of Anonymous Information is the fact that, while this Site may record the number of
visits to a particular page that occur in a given period of time, it does not necessarily tell us the
names or other identifying information of every visitor. Many users of this Site will choose not to
provide any Personal Information; therefore, those individuals are anonymous to us, and any data
collected about their use of this Site is Anonymous Information.
How We Collect Information
We collect information in the following ways:
● Data Collected Automatically. When you use the Site, we automatically collect certain
data and information regarding your use of the Site. This information may include device
identifiers such as IP addresses, location information, browser type, operating system,
and other information regarding your use of the Site, including a history of the pages you
view.
● “Cookies”. When you use the Site, we may store some data on your computer in the form
of a “cookie” to automatically recognize your device the next time you visit. Cookies are
small data files, typically made up of a string of text and numbers, that assign you a
unique identifier. This information enables your computer to have a “dialogue” with our
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Site and permits us to administer our Site more efficiently and to provide a more tailored
and user-friendly service to you. Cookies can help us in many ways, for example, by
allowing us to tailor the Site to better match your interests. You can remove or block
cookies in some circumstances, but this may limit functionality of the Site. You may
delete cookies that are already on your computer, and stop cookies from being accepted
in the future, by referring to your manufacturer’s instructions by clicking “Help” in your
browser menu. All browser settings are slightly different, so to manage cookies, you
should refer to the relevant settings within your browser. If you would like to obtain
more detailed information about types of cookies, how they are used, and how you can
manage your cookie preferences, you may want to visit www.aboutcookies.org or
www.allaboutcookies.org. You may delete cookies that are already on your computer,
and stop cookies from being accepted in the future, by referring to your manufacturer’s
instructions by clicking “Help” in your browser menu. You can also opt out of a third
party vendor’s use of cookies by visiting www.networkadvertising.org/choices or
http://optout.aboutads.info.
● Volunteered Information. When you contact us through the Site or communicate with us
in any other way, you are voluntarily releasing information to us, some or all of which
may be Personal Information.
● Information from Third Parties. We may also obtain Personal Information about you
from our affiliates or third parties, such as partners with whom we offer mixed/joint
services, our service providers, advertisers, social networks (when you grant us
permission to access your data on one or more networks), or publicly available sources
and data providers.
● Online Tracking. This Site does not respond to “Do Not Track” signals.
How We Use Information We Collect
We use information we collect about Site visitors to help us operate the Site, to provide services
that you have requested, to complete transactions requested by you, to respond to your inquiries,
and for our own marketing purposes. We may also use the information to provide you with
certain communication, such as service announcements and administrative messages. We may
also monitor and analyze data trends and usage. If you provide your contact information to us,
you agree that we may contact you with information regarding our services, including but not
limited to newsletters, advertisements and other marketing materials.
We use Google Analytics and associated tools (including Google Ads and Google Tag Manager)
to track visitor statistics, to help analyze how the Site is used, and to help us show you
advertisements that are relevant to you. Through these tools, we collect information including
but not limited to the collection of device-specific information, log information, location
information, cookie-related information, and visitor behavior information. The information
generated about your use of the Site (including IP address) is transmitted to Google, and this
information is then used to evaluate the Site and to compile statistical reports on Site activity,
and to provide advertisements in search results, banner ads on third party websites, or in other
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forms. We use this information to better understand use of this Site and topics of interest among
site visitors. You can view Google’s privacy policy here, and you may opt out of your data being
used by Google Analytics at https://tools.google.com/dlpage/gaoptout/
The following table provides information relating to our collection and use of your Personal
Information. In particular, we have collected and shared the following categories of Personal
Information from consumers within the last twelve months:
Personal Examples Purpose for Using or Processing Information
Information
Category
Identifiers Name, email address, The processing is necessary for the legitimate
phone numbers, postal purpose of administering the Site, for
address, Internet marketing purposes, and for communicating
Protocol address, or with users.
similar identifiers
Internet or other Technical information We use this information for the legitimate
similar network including your IP purpose of authenticating users and customers,
activity address, browser type, optimizing performance of the Site, tailoring
domain names, access the Site to each user, monitoring and resolving
times and referring issues, marketing purposes, communicating
website address with users, and for the detection and prevention
of fraud.
Professional or Occupation, employer We use this information for the legitimate
employment-rel information purpose of communicating with users
a ted
information
How We Disclose Information
We do not sell Personal Information, but we do share Personal Information with others for
legitimate business purposes. We will not give any Personal Information to any third parties
without your consent or except as otherwise described in this Privacy Policy. We may engage
trusted third parties to perform functions and provide services to us. We may share information
we collect with those third parties to the extent necessary to perform these functions and provide
these services, consistent with the protections in this Privacy Policy. We may further share your
Personal Information with third parties who use it for their own purposes if you provide consent.
The table in the previous section provides information regarding the categories of Personal
Information we have shared. The following table provides information relating to the categories
of third parties with whom we share Personal Information:
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Category of Third Parties to Whom Examples
Personal Information May be Disclosed
Communication ZoomInfo, Jira, Mailchimp, Salesforce, RB2B
Analytics Google Analytics
Advertising Google Ads, Google Tag Manager, RB2B
As explained above, we use Google Analytics to provide website analytics and advertisements,
and so Personal Information may be disclosed to Google for that purpose. You can read more
about how Google uses data at this link: http://www.google.com/intl/en/policies/privacy/partners.
We use the services of ZoomInfo to provide messaging, and so Personal Information you provide
through use of messaging may be disclosed to ZoomInfo for that purpose. Further information
regarding ZoomInfo’s privacy practices can be found at this link:
https://www.zoominfo.com/about-zoominfo/privacy-policy
We use the services of Atlassian’s Jira Software to provide customer support, and so Personal
Information may be disclosed to Atlassian for that purpose. Further information regarding
Atlassian’s privacy practices can be found at this link:
https://www.atlassian.com/legal/privacy-policy#what-this-policy-covers
We use the services of Intuit Mailchimp to provide administrative notifications and newsletters,
and so Personal Information may be disclosed to Intuit for those purposes. Further information
regarding Intuit’s privacy practices can be found at this link:
https://www.intuit.com/privacy/statement/
We use the services of Salesforce to track submitted leads and capture leads for marketing
campaigns, and so Personal Information may be disclosed to Salesforce for that purpose. Further
information regarding Salesforce’s privacy practices can be found at this link:
https://www.salesforce.com/company/privacy/
We use the services of RB2B to collect contact information regarding visitors to our Site, to
generate leads for marketing campaigns, and for internal marketing campaigns, and so Personal
Information may be disclosed to RB2B for that purpose. Further information regarding RB2B’s
privacy practices can be found at this link: https://www.rb2b.com/privacy-policy
Subject to applicable law, and as we deem appropriate, we may also share or disclose your
Anonymous Information, public information, and aggregated information that is not reasonably
linkable to you or your device with third parties.
If you are located outside of the United States, please note that this Site is hosted on our
computer servers in the United States, therefore, your information may be processed and stored
in the United States. As a result, United States federal and state governments, courts or law
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enforcement or regulatory agencies may be able to obtain disclosure of your information through
laws applicable in the United States. Your use of this Site will constitute your consent to the
transfer of your information in the United States, which may provide for different data protection
rules than in your country. The United States may not necessarily have data protection laws as
comprehensive and protective as those in your country of residence; however, our collection,
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storage and use of your Personal Information will at times continue to be governed by this
Privacy Policy.
If we sell, transfer, or merge parts of our business, or if we buy or merge with another business,
we may share your Personal Information. If a change happens to our business, then the new
owners may use your Personal Information as set forth in this Privacy Policy.
We may be legally required to disclose or share your Personal Information without your consent
in some circumstances, for example, to comply with a court order or law enforcement. We may
also share your Personal Information when we believe in good faith that disclosure is necessary
to protect our rights or property, protect your safety or the safety of others, investigate fraud, or
respond to a government agency, law enforcement, judicial or public authority, or other legal
request, or to comply with the law.
We may disclose your Personal Information to our affiliates, subsidiaries, and business partners,
as reasonably necessary for purposes of providing services to you and as otherwise set forth
herein.
We may also share your Personal Information with our lawyers and other professional advisors,
and third party providers of services such as cloud storage, customer relationship management
systems, and others who need your Personal Information to provide services to us (or on our
behalf).
Links to External Websites; Plugins
Third party websites that are accessible via a link on this Site may use cookies or collect other
information when you go to those websites. We do not control the collection or use of your
information by these third party websites, and our Privacy Policy does not extend to external
websites or companies. You should contact the operators of those websites directly if you have
any questions about their collection or use of information about you.
Children
We do not knowingly collect information from children under 16 years of age, without insisting
that they seek prior parental consent if required by applicable law. We will only use or disclose
Personal Information about a child to the extent permitted by law, to seek parental consent
pursuant to local law and regulations or to protect a child.
Security
We operate secure data networks protected by industry standard firewall and password protection
systems. We require third parties we contract with to support our business operations to employ
reasonable security measures as well. We do not, however, guarantee that unauthorized,
inadvertent disclosure will never occur, as we cannot fully eliminate security risks associated
with data breaches due to system failures, unauthorized access by third parties, or mistakes.
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Retention
Your Personal Information is stored on servers that are operated and maintained by us and by
third parties under contract with us. We retain this information for the duration of your business
relationship with us, and for a period of time thereafter to analyze the information for our own
operations, and for historical and archiving purposes.
Applicable Law
Your use of the Site is governed by and construed in accordance with the laws of the State of
Michigan without giving effect to any choice or conflict of law provision or rule. There are some
states and countries that have laws granting their residents certain rights related to their Personal
Information, as described in further detail in the supplemental privacy notice below. Our
Michigan business does not currently conduct business in those states and countries, and we do
not currently control or process a sufficient volume of Personal Information about residents of
those jurisdictions in order for those laws to apply. However, if you have questions about the
handling of your Personal Information, please contact us at support@drivecommerce.com.
Notices
You agree that we may contact you via email to notify you of updates, changes, and notifications
required by applicable law.
Changes to This Privacy Policy
We reserve the right to update or change our Privacy Policy at any time and for any reason and
you should check this Privacy Policy periodically. Changes to the Privacy Policy will be posted
on this Site. Your continued use of the Site after we post any modifications to the Privacy Policy
on this page will constitute your acknowledgment of the modifications and your consent to abide
and be bound by the modified Privacy Policy.
Contact Information: If you have any requests, complaints or concerns about us or about this
Privacy Policy, please contact: support@drivecommerce.com.
SUPPLEMENTAL PRIVACY NOTICES FOR OUT OF STATE RESIDENTS
This section supplements the information in our Privacy Policy above and may give you certain
rights as to your Personal Information if you use our services and are residents of the following
states under applicable law: California (the California Consumer Privacy Act of 2018, as amended
by the California Privacy Rights Act of 2020 and its implementing regulations (collectively, the
“CCPA”)), Virginia (the Virginia Consumer Data Protection Act), Colorado (the Colorado Privacy
Act and its implementing regulations), Utah (the Utah Consumer Privacy Act, Connecticut (the
Connecticut Data Privacy Act, Oregon (the Oregon Consumer Privacy Act), Texas (the Texas Data
Privacy and Security Act), Utah (the Utah Consumer Privacy Act), and when the following laws
become effective, Delaware (the Delaware Personal Data Privacy Act), Indiana (the Indiana
Consumer Data Protection Act), Iowa (the Iowa Consumer Data Protection Act), Kentucky (the
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Kentucky Consumer Data Protection Act), Maryland (the Maryland Online Data Privacy Act),
Minnesota (the Minnesota Consumer Data Privacy Act), Montana (the Montana Consumer Data
Privacy Act), Nebraska (the Nebraska Data Privacy Act), New Hampshire (New Hampshire SB
255), New Jersey (New Jersey SB 332), Rhode Island (the Rhode Island Data Transparency and
Privacy Protection Act), and Tennessee (the Tennessee Information Protection Act). Please note that
the rules implementing some of these laws have not yet been finalized. To the extent that these laws
apply to our processing of your Personal Data, we will be continuously working to comply with
these laws, and we will update our processes, disclosures, and this notice as these implementing
rules are finalized. The applicability of these laws to a particular individual or circumstance may
vary.
Depending on the state in which you reside, you may have specific rights regarding your Personal
Information, including:
● The right of access. Some states give their residents the right to access the Personal
Information we have collected from them, and under certain circumstances to receive a copy
of the Personal Information in a structured, commonly used, and machine readable format.
The laws of some states allow residents to obtain a portable copy of data they have provided
to us.
● The right to deletion. Some states give their residents the right to request that we delete
Personal Information concerning them, subject to certain exceptions set forth in applicable
state law. For example, your right to request the deletion of Personal Information does not
apply where we need to retain the Information to provide goods or services to you, to comply
with the law, to detect or resolve security or functionality-related issues, to conduct research
in the public interest, to safeguard the right to free speech, or to carry out actions for internal
purposes that you might reasonably expect. Some state laws limit this right to data you have
provided to us.
● The right to correct inaccurate personal information. Some states give their residents the
right to request that we correct inaccurate Personal Information, subject to certain exceptions
set forth in applicable state law.
● The right to opt out. Some states provide their residents the right to opt out of the sharing of
their Personal Information with third parties for targeted advertising. We do not share
Personal Information with third parties for targeted advertising. These states also give their
residents the right to opt out of having Personal Information processed for the use of
“profiling”, which generally means any form of automated processing performed on personal
data to evaluate, analyze, or predict personal aspects related to an identified or identifiable
individual’s personal preferences, interests, reliability, behavior, location, or movements. We
do not engage in “profiling” in the manner described by these laws. Any details about
consumer preferences, if compiled, are to understand your preferences for services we offer
and are not used for any automated decision making that would produce legal or similarly
significant effects concerning you.
● The right to appeal. Some states give their residents the right to appeal certain decisions
made by us related to your rights. For each request you submit, we will inform you of the
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action we have taken in response to your request, and where required by your state, will
provide the opportunity to appeal our decision through an appeal process described in the
instructions in our response.
● Non-Discrimination. You have the right not to be discriminated against for having exercised
your rights under applicable law, and unless permitted by law, we will not deny you use of
our services or provide you a different level or quality of services in retaliation to your
exercise of rights.
● Sensitive Information. Some state laws give their residents the right to opt in to the
processing of their sensitive information. We do not process sensitive information as that
term is defined by applicable laws in those states.
If you would like to exercise one of your rights described above, please send an email to us using the
contact details in our Privacy Policy with “Request Regarding US Privacy Information” in the
subject line, and provide sufficient information that allows us to reasonably verify that you are the
person about whom we collected Personal Information, identify the state in which you live, and
describe your request with sufficient detail that allows us to properly understand, evaluate, and
respond to it. Should you exercise one of your rights, we may require additional certain identifying
data from you in order to verify your request. We will honor your request if it complies with
applicable state privacy laws. We will respond to your request within 45 days, and in more difficult
cases we may extend our response time by another 45 days. We will notify you if your request has
been granted or declined, or if exemptions apply.
Supplemental Privacy Notice for California Residents
This section supplements the information in our privacy policy above for California residents,
shall apply to you if you are a resident of California, and includes information applicable only to
“personal information” of California “consumers” as those terms are defined in the California
Consumer Privacy Act and the California Privacy Rights Act (collectively “CCPA”), as
amended. The applicability of CCPA to a particular individual or circumstance may vary.
We do not collect, use or disclose sensitive personal information (as that term is defined by
CCPA) through the Site.
In addition to the information provided previously relating to our collection and use of your
Personal Information, we have collected and shared the following additional category of
Personal Information from consumers within the last twelve months:
Personal Information Name, signature, The processing is necessary for the
categories listed in California telephone legitimate purpose of administering the
Customer Records statute (Cal. number, fax Site, for marketing purposes, and for
Civ. Code 1798.80(e)) number communicating with users.
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If you are a California resident, you may have specific rights regarding your Personal
Information, including:
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● The right to know what personal information we collect and with whom we share your
Personal Information. You have the right to request that we disclose certain information
to you about our collection and use of your Personal Information over the last 12 months,
including the categories of Personal Information we collected about you, our business or
commercial purpose for collecting that Personal Information, and the specific pieces of
Personal Information we collected about you. You have the right to request the categories
of third parties with whom we share that Personal Information.
● The right to deletion. You have the right to request that we delete any of your Personal
Information we collected from you and retained, subject to certain exceptions set forth in
the CCPA. For example, your right to request the deletion of Personal Information does
not apply where we need to retain the Information to provide goods or services to you, to
comply with the law, to detect or resolve security or functionality-related issues, to
conduct research in the public interest, to safeguard the right to free speech, or to carry
out actions for internal purposes that you might reasonably expect.
● The right to correct inaccurate personal information. You have the right to request that
we correct inaccurate Personal Information, subject to certain exceptions set forth in the
CCPA. We may delete the contested Personal Information as an alternative to correcting
it where doing so would not negatively impact you, or where you consent to the deletion.
● Non-Discrimination. You have the right not to be discriminated against for having
exercised your rights under CCPA. Unless permitted by the CCPA, we will not deny you
use of our services or provide you a different level or quality of services in retaliation to
your exercise of rights.
To request to exercise your rights, please send an email to us using the contact details in our
Privacy Policy with “Request for California Privacy Information” in the subject line, and provide
sufficient information that allows us to reasonably verify that you are the person about whom we
collected Personal Information, and describe your request with sufficient detail that allows us to
properly understand, evaluate, and respond to it. Only you or a person registered with the
California Secretary of State that you authorize to act on your behalf may make a verifiable
consumer request related to your Personal Information. You may make such a request twice
within a 12-month period. If applicable, and after we verify your request, we will respond to you
by email. We will respond to your request within 45 days, and in more difficult cases we may
extend our response time by another 45 days. We will notify you if your request has been granted
or declined, or if exemptions apply.
Supplemental Privacy Notice for Virginia Residents
This section supplements the information in our privacy policy above for Virginia residents, and
shall apply to you if you are a resident of Virginia, and includes information applicable only to
“personal information” of Virginia “consumers” as those terms are defined in the Virginia
Consumer Data Protection Act (“VCDPA”), as amended. The applicability of VCDPA to a
particular individual or circumstance may vary.
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We do not use or disclose sensitive data as that term is defined in the VCDPA.
If you are a Virginia resident, you may have specific rights regarding your Personal Information,
including:
● The right to know what personal information we collect and with whom we share your
Personal Information. You have the right to request that we disclose certain information
to you about our collection and use of your Personal Information, including the
categories of Personal Information we collected about you, our business or commercial
purpose for collecting that Personal Information, and the specific pieces of Personal
Information we collected about you. You have the right to request the categories of third
parties with whom we share that Personal Information.
● The right of access and portability. You have the right to request a copy of the Personal
Information we have collected from you, and under certain circumstances to receive a
copy of the Personal Information in a structured, commonly used, and machine readable
format to allow transmission of the Personal Information to another controller without
hinderance, where the processing is carried out by automated means.
● The right to deletion. You have the right to request that we delete any of your Personal
Information we collected from you or concerning you and retained, subject to certain
exceptions set forth in the VCDPA. For example, your right to request the deletion of
Personal Information does not apply where we need to retain the Information to provide
goods or services to you, to comply with the law, to detect or resolve security or
functionality-related issues, to conduct research in the public interest, to safeguard the
right to free speech, or to carry out actions for internal purposes that you might
reasonably expect.
● The right to correct inaccurate personal information. You have the right to request that
we correct inaccurate Personal Information, subject to certain exceptions set forth in the
VCDPA. We may delete the contested Personal Information as an alternative to
correcting it where doing so would not negatively impact you, or where you consent to
the deletion.
● The right to opt-out. You have the right to opt out of the processing of Personal
Information for the purpose of targeted advertising, or profiling in furtherance of
decisions that produce legal or similarly significant effects concerning you.
To request to exercise your rights, please send an email to us using the contact details in the
above Privacy Policy with “Request for Virginia Privacy Information” in the subject line, and
provide sufficient information that allows us to reasonably verify that you are the person about
whom we collected Personal Information, and describe your request with sufficient detail that
allows us to properly understand, evaluate, and respond to it. You may make such a request twice
within a 12-month period. If applicable, and after we verify your request, we will respond to you
by email within 45 days, and in more difficult cases we may extend our response time by another
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45 days. We will notify you if your request has been granted or declined, or if exemptions apply.
You also have the right to appeal our refusal to take action on a request within 30 days after
receiving our decision, by using the contact details below with “Appeal of VDCPA Decision” in
the subject line. We will inform you of our decision in writing within 60 days after receipt of
your appeal, with a written explanation of our decision.
Supplemental Privacy Notice for European Economic Area and United Kingdom Residents
This Section shall apply to you if you are a resident of the European Economic Area or the
United Kingdom. This section supplements the information provided elsewhere in this Privacy
Policy and includes information applicable only to “personal data” of “data subjects” as those
terms are defined in the General Data Protection Regulation (“GDPR”), as amended. The
applicability of GDPR to a particular individual or circumstance may vary.
If you are a resident of the European Economic Area or the United Kingdom, you may have
specific rights regarding your Personal Information, including:
● The right to know what personal information we collect and with whom we share your
Personal Information. You have the right to request that we disclose certain information
to you about our collection and use of your Personal Information, including the
categories of Personal Information we collected about you, our business or commercial
purpose for collecting that Personal Information, and the specific pieces of Personal
Information we collected about you. You have the right to request the categories of third
parties with whom we share that Personal Information.
● The right of access and portability. You have the right to request a copy of the Personal
Information we have collected from you, and under certain circumstances to receive a
copy of the Personal Information in a structured, commonly used, and machine readable
format, and the right to transmit the Personal Information to another controller without
hinderance, where the processing is carried out by automated means.
● The right to deletion. You have the right to request that we delete any of your Personal
Information we collected from you, subject to certain exceptions. For example, your right
to request the deletion of Personal Information does not apply where we need to retain
the Information to provide goods or services to you, to comply with the law, to detect or
resolve security or functionality-related issues, to conduct research in the public interest,
to safeguard the right to free speech, or to carry out actions for internal purposes that you
might reasonably expect.
● The right to correct inaccurate personal information. You have the right to request that
we correct inaccurate Personal Information, subject to certain exceptions. We may delete
the contested Personal Information as an alternative to correcting it where doing so would
not negatively impact you, or where you consent to the deletion.
● The right to object. In certain circumstances, you have the right to object to the
processing of your Personal Information and to request the restriction or suspension of
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such processing. In such cases, we will cease processing your information unless we
have compelling legitimate grounds to continue processing or where it is needed for legal
reasons. Where we use your Personal Information for direct marketing purposes, you can
always object using the unsubscribe link in such communications, or using the tools set
forth above in the Privacy Policy.
● The right to revoke consent. If you have provided consent for the processing of your
Personal Information, you have the right (under certain circumstances) to withdraw your
consent at any time, which will not affect the lawfulness of the processing before your
consent was withdrawn. In certain cases, we may continue to process your information
after you have withdrawn consent if we have a legal basis to do so or if your withdrawal
of consent was limited to certain processing activities. For example, we may keep
processing information if we need to do so to comply with a legal obligation.
If you wish to invoke a right under the GDPR, you may contact us using the contact details set
forth in the Privacy Policy above. Please use the subject line “GDPR Query” in the subject line
and include in your email a sufficiently detailed description of the GDPR right with which you
seek assistance. We may need to contact you for further information and reserve the right to
charge a fee for certain requests. We will notify you if your request has been granted or declined,
or if exemptions apply. If you make a request pursuant to this section but GDPR does not apply,
we will provide you notification of its inapplicability in our response to your request. You have
the right to make privacy complaints directly to a supervisory authority in your country.
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