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Privacy Privacy Policy SFXConnect Pty Ltd Effective Date: 27 February 2025 1. Introduction SFXConnect Pty Ltd (“SFXConnect”, “we”, “us”, “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose and protect personal information in accordance with the Privacy Act 1988 and the Australian Privacy Principles (APPs). By using sfxconnect.com (“Website”) or our services, you agree to the terms of this Privacy Policy 2. What Information We Collect We may collect the following types of information: 2.1 Personal Information Full name Email address Phone number Company name Job title Billing and payment information Government identifiers where required for compliance (if applicable) 2.2 Technical & Usage Information IP address Browser type Device information Cookies and analytics data Pages visited and interaction data 2.3 Client Data Where we provide software, integration, cloud or consulting services, we may process data on behalf of our clients. In such cases, we act as a data processor and the client remains the data controller. 3. How We Collect Information We collect information when you: Visit our website Submit a contact form Subscribe to communications Engage us for services Participate in meetings or events Communicate with us by email, phone or social media We may also collect information from third-party providers such as CRM systems, analytics platforms, and cloud service providers. 4. How We Use Your Information We use personal information to: Provide and manage our services Respond to enquiries Deliver consulting, integration or cloud solutions Improve our website and services Send service updates or marketing communications (where consent is provided) Comply with legal and regulatory obligations 5. Disclosure of Information We may disclose personal information to: Employees and contractors Cloud hosting providers Professional advisers (legal, accounting) Government authorities where legally required Technology partners involved in delivering solutions We do not sell personal information to third parties. 6. Data Storage & Security We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification or disclosure. Security measures include: Encrypted data transmission (HTTPS) Access controls and role-based permissions Secure cloud hosting environments Regular system monitoring Where cloud services are used, data may be stored in Australia or overseas data centres depending on the solution architecture. 7. Cross-Border Disclosure If personal information is transferred outside Australia, we take reasonable steps to ensure overseas recipients handle data in accordance with Australian privacy standards. 8. Cookies & Analytics We use cookies and similar technologies to: Analyse website traffic Improve user experience Measure marketing effectiveness You may disable cookies through your browser settings; however, some website functionality may be affected. 9. Access and Correction You may request access to, or correction of, your personal information by contacting us using the details below. We will respond within a reasonable timeframe as required under the Privacy Act 1988. 10. Marketing Communications We may send you marketing communications where you have opted in. You can unsubscribe at any time using the link provided in our communications. 11. Data Retention We retain personal information only as long as necessary to: Fulfil the purpose for which it was collected Comply with legal and regulatory requirements Resolve disputes 12. Third-Party Links Our website may contain links to third-party websites. We are not responsible for the privacy practices of external websites. 3. Complaints If you believe we have breached your privacy rights, you may contact us. If you are not satisfied with our response, you may contact the: Office of the Australian Information Commissioner Website: https://www.oaic.gov.au 14. Contact Us Cloud Riverdale Pty Ltd SFXConnect Email: support@sfxconnect.com Website: https://www.sfxconnect.com Australia 15. Updates to This Policy We may update this Privacy Policy from time to time. The latest version will always be available on our website