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Product Feedback Collection Live Interviews The most powerful feedback channel AI Interviews Scale your customer feedback program The Clozd Advantage Platform Overview Turn customer feedback into action Program Experts Expert guidance, better customer insights Features MCP Clozd's custom, AI-powered search tool Integrations Connect Clozd with your other everyday tools Security Clozd is ISO 27001 and 27701 certified Learn more about our innovative platform Book a demo Solutions Decision Points Win-Loss Analysis Uncover the real reasons you win and lose Churn Analysis Eliminate the high cost of customer churn Customer Experience Feedback Build stronger customer relationships Teams Sales Boost your team's productivity and performance Marketing Learn how Clozd helps marketers build influence Product Uncover needs, shape better features Customer Success Improve retention and drive expansion Resources Resources Resource Library Your hub for insights across the customer journey Clozd Blog Access game-changing content from our team of experts Customer Stories See how real companies are using customer feedback The Ultimate Guide to Win-Loss Analysis Every question about win-loss analysis answered ROI Calculator See how much you can increase your revenue Watch now Tailored interviews conducted by certified industry veterans Check it out Company Company About Us Learn more about our vision, values, and culture Careers Help us build the future of customer conversations Why Clozd Talk with us Log in Product Solutions Resources Company Talk with us Log in Back product Win-Loss Analysis Implementation Feedback Customer Experience Feedback Churn Analysis Other Use Cases Market Research Product Research Feedback Collection Live Interviews Flex Interviews The Clozd advantage Platform Overview Expert Services Talk with us Log in Back Teams Sales Marketing Product Customer Success Features Integrations Security Clozd MCP Expert Network Talk with us Log in Back Resources Resource Library Clozd Blog Customer Stories The Ultimate Guide to Win-Loss Analysis ROI Calculator Watch now Talk with us Log in Back Company About Us Careers Talk with us Log in DATA PRIVACY WITH CLOZD Privacy Policy This notice is issued by Clozd, Inc. (“Clozd”, “we”, “us”, and “our”) and explains how we may process your personal data. This notice may be amended or updated from time to time. Please check back regularly for updates. This notice is addressed to individuals outside our company with whom we interact, including customers, site visitors, research participants, and other users of our services (together, “you”). Your privacy is important to us. This Privacy Policy discloses our information practices relating to our website, data collection services, and software tools. Trust Center I. Collection and Use of Personal Data Clozd is a consulting and software services provider that carries out data collection and analysis on behalf of our contracted clients to help them understand why they win and lose sales opportunities. In carrying out these services, we may collect or obtain personal data about you either directly from you (e.g., voluntarily filling out a website form), in the course of our relationship with you (e.g., voluntarily participating in a win-loss interview), or from our clients. The personal data we capture and store is limited to basic details which may include your name, work email address, company name, and browser data (e.g., browser type, IP address, operating system, etc.) as well as any views or opinions you voluntarily share with us via telephone interview and/or web survey. Whenever personal data is acquired directly from you (e.g., voluntarily filling out a website form) Clozd will process the data for its own business purposes such as monitoring website activity, responding to requests for information, and/or typical sales and marketing activities to promote our products and services to you. Whenever personal data is acquired indirectly (e.g., transferred from a client in order to facilitate research and analysis) Clozd will only process your data for the specific research purposes contracted for by the client. Thus, all personal data is collected on the basis of either prior consent or the legitimate business interests of our contracted clients in seeking your consent to participate in business-related research activities. There is no material likelihood of any adverse impact on your interest, fundamental rights, or freedoms as a result of the collection and processing of your personal data. Clozd does not collect or process any sensitive personal data, as defined by the Global Data Protection Regulation (GDPR) and prohibits its clients from sharing sensitive personal information. Children’s Privacy. Our services are not directed to children under 16, and we do not knowingly collect personal data from them. If we learn we have inadvertently collected such data, we will delete it. II. Protection & Processing of Personal Data Clozd does not sell or share your personal data to third parties. All data is stored and processed with commercially reasonable security measures consistent with industry standards in place to protect against the loss, misuse, and interception of information by third parties. Clozd holds its physical hosting facilities to these same standards. Because the internet is an open system, the transmission of information via the internet is not completely secure. Although we will implement commercially reasonable measures to protect your personal data, we cannot guarantee the security of your data transmitted to us using the internet – any such transmission is at your own risk, and you are responsible for ensuring that any personal data that you send to us is sent securely. Clozd also imposes strict internal controls over employees with access to systems used in the storage and processing of personal data. Such access is granted on a “need-to-know” basis only. All employees are required to sign and abide by Clozd’s internal data privacy and confidentiality agreement. Please note that we may disclose your personal data to: legal and regulatory authorities, our contracted clients (e.g., solely with your consent to the client for whom we are conducting the research), any party as necessary in connection with legal proceedings, any party as necessary for investigating, detecting or preventing criminal offenses, any purchaser of our business, and any third party providers of advertising, plugins or content used on our web site. If we engage a third-party processor to process your personal data for any legitimate business purpose, the processor will be one of the entities identified at www.clozd.com/privacy/subprocessors. Each of these processors have sophisticated data protection processes in place to protect the confidentiality and security of the personal data, and to comply with the requirements under applicable law. If you are located outside of the United States, you should be aware that the personal data you provide to us is being transmitted to us and processed in the United States, and will be protected subject to this Privacy Policy and United States laws. Where we transfer your personal data from the EEA to recipients located outside the EEA who are not in adequate jurisdictions, we do so on the basis of standard contractual clauses. For transfers from the UK, we rely on the UK Addendum to the SCCs. For transfers from Switzerland, we apply the SCCs as modified to align with Swiss law. AI-Assisted Processing: Clozd may use AI tools to assist analysts (e.g., summarization and transcription). Clozd does not rely on solely automated decisions producing legal or similarly significant effects. III. Data Retention & Erasure We take every reasonable step to ensure that your personal data is only retained for as long as it is needed for the performance of our contractual obligations, to make our services available to you, for us to comply with our statutory obligations resulting from applicable laws, and to fulfill the purposes outlined in this Privacy Policy. We disclose retention periods or criteria by category of personal data, available upon request of our Data Retention Matrix. When the data is no longer needed, we will either (i) permanently delete or destroy the relevant personal data, or (ii) anonymize the relevant personal data. You have many rights relating to your personal data that we store and process, including: The right not to provide personal data (e.g., we will always provide a conspicuous opt-out capability with research requests); The right of access to your personal data; The right to request rectification of inaccuracies; The right to request the erasure, or restriction of processing, of your personal data; The right to object to the processing of your personal data; The right to have your personal data transferred to another controller; The right to withdraw consent; and, The right to lodge complaints with data protection authorities. We may require proof of your identity before we can give effect to these rights. To make any request, relating to these rights, please direct your specific request to privacy@clozd.com. Some requests may require the confirmation of additional facts (e.g., a determination of whether any processing is non-compliant with applicable law) and we will investigate your request reasonably promptly, before deciding what action to take. IV. Cookies and Similar Technologies When you visit our web site we may place cookies onto your device, or read cookies already on your device, subject always to obtaining your consent, where required, in accordance with applicable law. We use cookies to record information about your device, your browser and, in some cases, your preferences and browsing habits. We may process your personal data through cookies and similar technologies. We use cookies and similar technologies, and may share the information they collect with our service providers, to provide website functionality, understand which pages you visited, and associate collected information with your business identity. Some of these technologies may also be used for targeted advertising, identifying business visitors, analyzing site engagement, and supporting our sales and marketing efforts through company-level insights. You may opt out through your browser settings or applicable state-law opt-out rights described in this Policy. For further information, visit allaboutcookies.org. V. Opt Out We may process your personal data in order to contact you via email, telephone, direct mail, or other communication formats to invite you to participate in research on behalf of our clients. In so doing, we will provide a functional and conspicuous opt out mechanism. You may unsubscribe (e.g., opt out) by simply clicking on the unsubscribe link included in each email we send. After you unsubscribe, we will no longer contact you. In the event that another client legitimately provides us your personal data and requests we contact you, we will do so. To permanently opt out of all communication and invitations from Clozd, across all current and future Clozd clients, you may submit your request to privacy@clozd.com at any time. You will receive confirmation, reasonably promptly, that you have been successfully opted out of all future communications from us. Clozd honors Global Privacy Control (GPC) and Colorado Universal Opt-Out Mechanism (UOOM) browser signals as they apply to targeted advertising or “sales” of personal data under applicable state laws. VI. Global Data Protection Regulation (GDPR) As has been outlined herein, Clozd complies with all GDPR requirements and values these regulations as important frameworks for establishing data privacy. As such, Clozd applies the same privacy practices to all personal data captured on behalf of all users globally. Learn more by visiting our GDPR Compliance page. Clozd also complies with applicable U.S. state privacy laws (e.g., CPRA, CPA, CTDPA, VCDPA, UCPA, OCPA, NJDPA, DPDPA, TDPSA) and provides supplemental rights notices. VII. Contact Information For questions, requests, or concerns regarding this privacy policy, please contact us at privacy@clozd.com Privacy Team Clozd, Inc. 1300 W Traverse Pkwy, Suite 400 Lehi, UT 84043 Appeals: If we deny your request, you may appeal by emailing privacy@clozd.com with 'Appeal' in the subject line. We will respond within 45 days. Appendix A: State-Specific Disclosures The following disclosures supplement the information in this Privacy Policy and apply only to residents of the listed states, where applicable laws provide these rights: California (CPRA) California residents have the right to correct inaccurate information, and the right to know categories of personal information we collect, use, disclose, and whether we 'sell' or 'share' data (we do not). You may use an authorized agent to submit requests. We honor Global Privacy Control (GPC) signals as valid opt-out requests. Colorado / Connecticut / Virginia Residents of these states may exercise rights to access, delete, correct, and opt out of targeted advertising or sales of personal data. Sensitive data is only processed with consent. If we deny your request, you have the right to appeal. Instructions will be provided in our response. Utah (UCPA) Utah residents have rights to access, delete, obtain a copy of personal data you provided, and opt out of targeted advertising or sales of personal data. Sensitive data is processed only with notice and an opportunity to opt out. Oregon / Texas / New Jersey / Delaware These state laws provide rights to access, delete, correct, obtain a copy of your data, and opt out of targeted advertising or sales. In addition, sensitive personal data may only be processed with your consent or with the opportunity to opt out, as required by law. We will also honor applicable opt-out mechanisms recognized by these states, as they come into force. ©2026 Clozd Inc. Company About Us Careers Talk With Us Log In Resources Customer Feedback Software Win-Loss Software Clozd MCP Software Integrations GDPR Compliance Privacy Policy Terms Of Use Win-Loss Content The Ultimate WIn-Loss Analysis Guide Guide to Building a Win-Loss Program Definitive Win-Loss Playbook State of Win-Loss Analysis Report Customer Feedback Touchpoints VoC Feedback FAQs Company About UsCareersTalk With UsLog In Resources Win-Loss GuideGDPR CompliancePrivacy PolicyTerms Of Use Popular Blog Posts Learn Win-Loss: ResourcesWin-Loss Analysis GuideState Of Win-Loss Analysis Report ©2025 Clozd Inc. By continuing to browse our site, you consent to our use of cookies. Privacy Policy Accept