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Privacy policy
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Privacy Policy
May 6, 2025
This Privacy Notice applies to personal data collected through our website. We are YellowDog Limited, registered address 51-52 St. John’s Square, London, England, EC1V 4JL.
We take your privacy very seriously and this privacy notice sets out what information we may collect about you, how and why we use that information, and how we protect it. We ask that you read this Privacy Notice carefully as it contains important information about our data processing and your rights.
How to contact us
If you have any questions about this Privacy Notice, how we handle your personal data, or want to exercise any of your rights, please contact us here.
Changes to the Privacy Policy
We may change this Privacy Policy from time to time. You should check this Privacy Notice occasionally to ensure you are aware of the most recent version that will apply each time you access this website.
What personal data do we collect and why?
Visitors only
When you access our website or contact us via the website, we may collect information about your visit and your web browsing. That information may include your IP address, your operating system, your browser ID, your browsing activity, your location, your country of residence and other information about how you interacted with our website.
We collect this as it will help us understand how our site is used and helps us provide the best service to those who use it. Please read more in our Cookie Policy.
Marketing
If you sign up to receive our marketing emails, we will use your name and email address to send you marketing materials that you have requested or which we believe you will find interesting. We will only send you marketing material where we have your consent to do so.
You can withdraw your consent at any time if you change your mind by contacting us or clicking the unsubscribe link in any marketing emails that you receive.
Who will have access to your personal data?
Like any business, we use service providers to operate our website, such as email marketing service, Hubspot, and data processor system, Airtable. Some of these service providers may process your data as part of the services they provide to us. We take steps to ensure that our service providers treat your data in accordance with the law, only use it in accordance with our contract with them and keep it secure.
We will never pass your details to third parties to market to you. We may disclose your personal data if we are required by law or any regulatory body to do so.
If we enter into a joint venture with or are sold to or merged with another business entity, your personal data may be disclosed to our new business partners or owners.
International transfers
We may need to transfer your personal data to countries located outside of the UK, including to countries that are outside of the European Economic Area (EEA). The countries to which your Personal Data is transferred may not offer an adequate level of protection. In connection with any transfer of Personal Data to countries that do not offer the same level of protection as in the UK or EEA. Any transfer of your data will be carried out in accordance with the law to safeguard your privacy rights and give you remedies in the unlikely event of a security breach or to any other similar approved mechanisms.
Security
To protect your personal data, we take suitable precautions and follow industry best practices to make sure it is not lost, misused or inappropriately accessed, disclosed, altered or destroyed.
Deletion
We will retain details connected to marketing until you tell us that you no longer wish to receive the subscription or marketing material. We will keep your business plans for up to 10 years, or in the event that we invest in your business, for up to 10 years after the date on which we exit from your business.
Your rights
As a data subject, where we process personal data about you, you have the following legal rights:
the right of access to personal data relating to you
the right to correct any mistakes in your information
the right to object to processing which is on the grounds of legitimate interests
the right to ask us to stop contacting you with direct marketing
the right to restrict your personal data being processed in some circumstances
the right to erasure.
If you would like to exercise your rights, please contact us.
We will respond to any rights that you exercise within a month of receiving your request, unless the request is particularly complex, in which case we will confirm this to you within one month and respond substantively within three months.
Please note that exceptions apply to some of these rights which we will apply in accordance with the law.
Complaints to the regulator
If you do not think that we have processed your data in accordance with this Privacy Notice, you should let us know as soon as possible. You also have the right to complain to the Information Commissioner’s Office (ICO). Information about how to do this is available on the ICO website at www.ico.org.uk.
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