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Privacy Policy
Last updated: July 10th, 2026
PERCEPTRON PRIVACY POLICY
This Privacy Policy (“Policy”) describes how Perceptron, Inc. (collectively, “Perceptron,” “we” or “us”) collects, uses, discloses and otherwise processes the personal information described below, as well as the rights and choices you have regarding such personal information. For information about the privacy choices you have regarding your personal information, please review Section 6. Your Privacy Choices.
We don’t and won’t ask you for personally identifying information unless we truly need it. To make this Privacy Policy easier to read, perceptron.inc, our demo site, and our products and services are collectively called the “Services” throughout this policy.
We don’t share your personally identifying information, with anyone, except as needed, to provide service support, to comply with applicable law, or to protect our rights.
You are in control of the information you share through the Services and any Customer Users Data (as defined in the Terms of Use) you provide is your responsibility. As part of our Terms of Use, we require that you respect other users of our services and your own customer’s rights to privacy in the same manner you’d require your data to be respected.
The Services do not require you to enter any information to view; however, to access or otherwise utilize certain features of the Services (our vision model API platform for example), you will be asked to create an account. If you create an account, certain limited information which generally includes personal information will be required to deliver the services to you. Such information shall be governed by this policy.
You can review more detailed information about our privacy practices and your rights and choices below in our Policy, which is organized into the following sections:
Scope
Personal Information Collected
Purposes of Collection and Processing
Service Data, Logging, and Abuse Prevention
Disclosure of Personal Information
Cookies, Analytics and Targeting
Your Privacy Choices
Third-Party Sites and Services
Security
Children’s Privacy
Changes to Our Privacy Policy
Contact Us
Scope
WHO DOES THIS PRIVACY POLICY APPLY TO?
This Privacy Policy applies to Users who have created an account and accepted our Terms of Use, as well as those who are viewing our Services and neither created an account nor accepted our Terms of Use. Collectively throughout this policy we use the term “you” to reference each type of user who interacts with us.
This Policy applies to the personal information that we collect or receive related to our Services which includes:
• Our websites, including Perceptron Site and Perceptron Demo Site, online services, and mobile applications that include or link to this Policy (the “Site”);
• Newsletters, reminders, updates, and other information and marketing communications that we send, including emails; and
• Your communications and interactions with us related to our business, our Site, and/or our Services.
Not In Scope. This Privacy Policy does not apply to job applicants and candidates who apply for employment through our job application portal, or to employees and non-employee workers, whose personal information is subject to different privacy notices. Please note that this Privacy Policy does not apply to the privacy practices of third parties whose links and retail products may appear on or through the Services. We are not responsible for the content or privacy practices of third parties. We recommend that you exercise caution before you voluntarily disclose personally identifiable information to other users or through third-party links on third-party websites or platforms.
Your use of our Services, participation in any Perceptron promotions or events, and communications and interactions with us, and any dispute over privacy, is subject to this Policy and our Terms of Use, including its applicable limitations on damages and the resolution of disputes. Our Terms of Use are incorporated by reference into this Policy.
In some cases, additional or supplemental privacy notices may be provided that apply to certain personal information collected and processed by us. If there is a conflict with this Policy, these additional or supplemental privacy notice will control, with respect to your personal information that is subject to that notice.
Personal Information Collected
As further described below, we collect personal information directly from individuals, as well as from third parties and automatically related to the use of our Services or other interactions with us.
2.1 Personal Information Collected Directly.
The personal information we collect from you depends upon how you use our Services or otherwise interact or engage with us, but generally includes:
• Registration and account information. When we offer user accounts, if you create an account or profile with us or otherwise register for our Services or sign up for a subscription, we collect personal information from you, including name, email address, contact information, and other profile information you choose to provide (e.g., preferences).
• Interactions. When you interact with our Services, we may collect information about your interactions, activities, inputs, responses, and results, including your inquiries, prompts, images, and other information provided by and/or to you.
• Inferences. We may also draw inferences from the information described in this section, including inferences reflecting preferences, interests, and abilities.
• Payments and purchases. When we charge for our Services, in order to process payments, we utilize Stripe (and stripe.com/privacy shall govern the info provided). We collect your name and payment details when you make a purchase. We also maintain records about your past purchases.
• Other communications and interactions. When you otherwise communicate or interact with us, whether through the Site, Services, via email or otherwise, we collect and maintain a record of your contact details, contact preferences, communications, and our responses. Interactions may include when requesting a product demonstration or filling out a ‘Contact Us’ form, requesting additional information about our Services, signing up for our mailing lists, or otherwise providing us information through the Site or Services. We also maintain records of communications and information that you post on our social media channels, and information you provide to us related to any customer support requests. We also collect information that you provide us as feedback or submit to us through surveys, reviews, or other interactive features.
• Programs, events and other requests. We also collect personal information related to your participation in our programs and events as well as other requests that you submit to us related to our Services. For example, if you register for an event through the Services, we may receive information about your participation and attendance. When you fill out a ‘Contact Us’ form, signup for our mailing lists, or otherwise request information from us, we collect and maintain records of your requests.
2.2 Personal Information We Derive or Collect Automatically.
We automatically collect personal information related to your use of our Services and interactions with us and others, including information we collect automatically (e.g., using cookies and pixel tags), and we may we derive information about you and your use of the Services, including:
• Device and browsing information. We use cookies, log files, pixel tags and other tracking technologies to automatically collect information when users access or use our website or other Services online, such as IP address, general location information, domain name, page views, a date/time stamp, browser type, device type, device ID, Internet service provider, referring and exiting URLs, operating system, language, clickstream data, and similar device and usage information. For more information, see Section 5. Cookies, Analytics and Targeting, below.
• Activities and usage. We also collect activity information related to your use of the Services, such as information about the links clicked, searches, features used, items viewed, and time spent within the Services.
• Location information. We may collect or derive location information about you, such as through your IP address. Further, with your permission, we may collect geolocation information from your device. You may turn off location data sharing through your device settings.
2.3 Personal Information from Other Sources.
We collect information about you from other sources, such as public sources, partners, and other third parties. For example, we may collect information such as:
• Vendors and service providers. We outsource some of our operations to our service providers and vendors in order to provide and operate our Services. They may collect and provide us with IP address and unique identifiers.
• Third-party accounts and third-party platforms. If you engage with us on third-party platforms (i.e., social media platforms) or choose to link your Perceptron account to or log in to our Services with a third-party account (i.e., Google), we may collect personal information about you from that third-party platform or account. These third-party platforms and services control the information they collect and share about you. For information about how they may use and disclose your information, including any information you make public, please consult their respective privacy policies.
• Lead information. We may receive lead and prospect information from third parties, about prospective business customers that may be interested in our Services. We may also engage with third parties to enhance or update our prospective customer information.
Purposes of Collection and Processing
In general, we use personal information for the purposes set forth below.
• Providing Services, Site, and support. To provide and operate our Site and Services, communicate with you about your use of the Site and Services, provide troubleshooting and technical support, respond to your inquiries and requests, process your payments, communicate with you, and for similar service and support purposes.
• Communicating with you about the Services. For example, to send notices, updates, security alerts and other administrative messages. We may also send user surveys and questionnaires, such as for market research.
• AI Training and Development. When the Service is accessed under a Consumer Use License, the Provider may process and use data submitted by users to train, test, and improve its AI models, provided such data is handled only in aggregated and anonymized form. When the Service is accessed under an Enterprise Evaluation License or an Enterprise Production License, the Provider shall not use Customer Data for AI training or development purposes unless expressly authorized in writing by the Customer.
• Analytics and improvement. To better understand how users access and use the Site and Services, and our other products and offerings, and for other research and analytical purposes, such as to evaluate and improve our services and business operations, to develop new services and features, and for internal quality control and training purposes.
• Customization and personalization. To tailor content we may send or display on the Services, including to offer location customization and personalized help and instructions, and to otherwise personalize your experiences.
• Marketing and promotional purposes. For marketing purposes, including to send you newsletters, updates, alerts, and promotional information we think may interest you, as well as to evaluate, measure, and improve our marketing.
• Our advertising services. To promote our products and services on third-party websites or newsletters, as well as to measure and understand the reach and effectiveness of these ads and provide analytics and reporting to advertisers and ad partners.
• Research and surveys. To administer surveys and questionnaires, such as for market research or member satisfaction purposes.
• Security and protection of rights. To protect the Services and our business operations, including to prevent and detect fraud, misuse and unauthorized activities, as well as where we believe necessary to investigate, prevent or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety or legal rights of any person or third party, or violations of our Terms of Use or this Policy.
• Defending our legal rights. To manage and respond to actual and potential legal disputes and claims, and to otherwise establish, defend, or protect our legal rights or interests, including in the context of anticipated or actual litigation with users of our Site and/or Services or third parties.
• Complying with legal obligations. To comply with the law or legal proceedings. For example, we may disclose information in response to subpoenas, court order, and other lawful requests by regulators and law enforcement, including responding to national security or law enforcement disclosure requirements.
• General business operations. To consider and implement mergers, acquisitions, reorganizations, and other business transactions, and where necessary to the administration of our general business, accounting, recordkeeping, auditing, compliance, and legal functions.
3.1 Aggregate and non-identifiable data.
We may also derive, use and disclose aggregate, anonymous, and other non-identifiable data related to our business and the Services for quality control, analytics, research, training, development and other purposes.
Service Data, Logging, and Abuse Prevention
To provide, secure, and improve our Services, we may collect and process information submitted to the Services, including user inputs, generated outputs, system logs, usage information, device information, IP addresses, account identifiers, and related metadata ("Service Data").
We use Service Data to:
Provide and maintain the Services;
Authenticate users and administer accounts;
Monitor performance, reliability, and security;
Detect, investigate, prevent, and respond to fraud, abuse, unauthorized access, security incidents, and violations of our Terms of Use;
Comply with applicable laws, regulations, and legal processes; and
Enforce our legal rights.
For abuse detection, security monitoring, and operational purposes, we may temporarily retain Service Data, including inputs, outputs, and associated logs. Unless a longer retention period is required by law, necessary to resolve disputes, enforce our agreements, investigate security incidents, or otherwise disclosed in our documentation, such data is retained for no longer than thirty (30) days and is thereafter deleted.
Where available, we may offer customers reduced-retention or zero-retention options for certain services or features. Such options may be subject to eligibility requirements, technical limitations, and separate approval processes. Additional information regarding retention settings and data handling practices is available in our service documentation.
We implement reasonable administrative, technical, and organizational safeguards designed to protect Service Data from unauthorized access, use, alteration, or disclosure.
Disclosures of Personal Information
We may disclose the information, including personal information, that we collect to others, as reasonably necessary for the purposes described above and as otherwise directed or authorized to by you, which may include:
• To employees that: (i) need to know that information in order to process it on our behalf or to provide the services; and (ii) that have expressly agreed not to disclose it to others. Note: Some of those employees, and contractors may be located outside of your home country; by using the services you consent to the transfer of such information to them.
• Vendors and service providers. To vendors, service providers, contractors, or agents who process such information on our behalf, in order to provide services to us or perform functions on our behalf, including for example, service providers, help desk, payment processors, analytics providers, consultants, auditors and legal counsel.
• Affiliates and subsidiaries. To our affiliates or subsidiaries; however, if we do so, their use and disclosure of your personal information will be subject to this Policy.
• Marketing, analytics, advertising and campaign management. We may disclose certain information that includes personal information to third-party ad network providers, sponsors and/or traffic measurement services, who may use this data to improve and measure the effectiveness of our ads and those of third parties. For more information, Section 5. Cookies, Analytics and Targeting, below.
• In support of business transfers. If we or our affiliates are or may be acquired by, merged with, or invested in by another company, or if any of our assets are or may be transferred to another company, whether as part of a bankruptcy or insolvency proceeding or otherwise, we may transfer the information we have collected from you to the other company. We may also share certain personal information as necessary prior to the completion of such a transfer, such as to lenders, auditors, and third-party advisors, including attorneys and consultants, as part of due diligence or as necessary to plan for the transfer.
• Compliance, governance and legal requirements. We may also disclose personal information to third parties to comply with our legal and compliance obligations and to respond to legal process. For example, we may disclose information in response to subpoenas, court orders, and other lawful requests by regulators and law enforcement, including responding to national security or law enforcement disclosure requirements. This may include regulators, government entities, and law enforcement as required by law or legal process. In addition, it may include certain disclosures that we are required to make under applicable laws, such as the names of sweepstakes and contest winners.
• Security and protection of rights. We may disclose personal information to others where we believe doing so is necessary to protect the Services, our rights and property, or the rights, property and safety of others. For example, we may disclose personal information in order to (i) prevent, detect, investigate and respond to fraud, unauthorized activities and access, illegal activities, and misuse of the Services, (ii) situations involving potential threats to the health, safety or legal rights of any person or third party, or (iii) enforce, and detect, investigate and take action in response to violations of, our Terms of Use. We may also disclose information, including personal information, related to litigation and other legal claims or proceedings in which we are involved, as well as for our internal accounting, auditing, compliance, record keeping, and legal functions.
• When we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a written government request.
• In the event of a merger, acquisition, or any form of sale of some or all of our assets, we will ensure that the acquiring organization agrees to protect personal information in accordance with the commitments we have made in this Privacy Policy, and that the acquiring organization will provide notice before personal information, customer information, or business information becomes subject to a different privacy policy.
• To any other third party with your prior consent to do so. We do not sell your personal information to third parties.
Cookies, Analytics and Targeting
We and our third-party providers use cookies, pixel tags, scripts, log files, and other mechanisms to automatically collect browsing, activity, device, usage and similar information within our Services. We use this information to, for example, analyze and understand how users access, use and interact with our Services, to identify and resolve bugs and errors, and to assess, secure, protect, optimize, and improve the performance of our Services. In addition, some cookies and trackers allow us and third parties to track activity and usage data, provide targeted advertising, and measure and improve ad campaigns within the Services and on third party sites and services. We may also use pixel tags in HTML e-mails we send, to help us track e-mail response rates, identify when our e-mails are viewed, and track whether our e-mails are forwarded.
Additional information about the third-party cookies and trackers we may use and the choices you have about our use of cookies and other tracking tools within the Services, is provided below.
6.1 Third-Party analytics and tools. We use third-party tools, such as Google Analytics, which are operated by third-party companies. These third-party analytics companies may collect usage data (using cookies, pixel tags, and similar tools) about our Services in order to provide us with reports and metrics that help us to evaluate usage of our Services and improve performance and user experiences. You can also download the Google Analytics Opt-out Browser Add-on to prevent their data from being used by Google Analytics at https://tools.google.com/dlpage/gaoptout.
6.2 Targeted advertising. As noted, we work with third parties, such as ad networks, channel partners, mobile ad networks, analytics and measurement services and others (“third-party ad companies”) to manage our advertising on third-party sites, mobile apps and online services. We may share certain information with these third-party ad companies, and we and them may use cookies, pixel tags, and other tools to collect usage and browsing information within our Services, as well as on third-party sites, apps and services, such as IP address, location information, device ID, cookie and advertising IDs, and other identifiers, as well as browsing information. We and these third-party ad companies use this information to provide you more relevant ads and content on third-party sites and apps, and to evaluate the success of such ads and content.
6.3 Social media. Our Site and Services may include social media features, such as Instagram, Facebook, X/Twitter, Pinterest and YouTube widgets. These features may collect electronic and other internet activity information, such as your IP address and which page you are visiting on our Site or Services. These widgets may set a cookie or utilize other tracking technologies to accomplish this. Social media features and widgets are hosted by a third party and your interactions with those features are governed by the privacy policies of the companies that provide them.
6.4 Additional choices. You can review or change your preferences for most cookies on our website as follows:
Industry ad choice programs. You can control how participating third-party ad companies use the information that they collect about your visits to our Sites and those of third parties, in order to display more relevant targeted advertising to you. For more information and to opt out of receiving targeted ads from participating third-party ad networks go to:
U.S. Users: https://aboutads.info/choices (Digital Advertising Alliance) (You can also download the DAA AppChoices tool in order to help control interest-based advertising on apps on your mobile device.)
Please note that opting out of participating ad networks does not opt you out of being served advertising. You may continue to receive generic or contextual ads on our Services. You may also continue to receive targeted ads on other websites, from companies that do not participate in the above programs.
Browser settings. If you wish to prevent cookies from tracking your activity on our website or visits across multiple websites, you can set your browser to block certain cookies or notify you when a cookie is set. The Help portion of the toolbar on most browsers will tell you how to prevent your device from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Visitors to our Site and Services who disable cookies will be able to browse the Site, but some features may not function.
Do-Not-Track. Currently, our systems do not recognize browser “do-not-track” requests. You may, however, disable certain tracking as discussed in this section (e.g., by disabling cookies); you also may opt out of targeted advertising as discussed above.
Your Privacy Choices
Users have several choices regarding their personal information and privacy preferences, as described in this section.
Account Profile. When accounts are available, you can update much of the personal information we maintain about you, by logging into and updating your account profile.
Access to Phone Functionalities. Note that if you do not want the Services to have access to your phone’s camera, microphone, and/or photo album, you can disable the access when prompted or in the settings menu of your phone, but disabling access may result in the Services not working as intended and you will lose access to certain functionalities and features (such as running a certain search and/or inquiry).
Marketing Communications. We may send periodic promotional emails to you. You may opt out of such communications by following the opt-out instructions contained in the email or emailing us at support@perceptron.inc. Please note that it may take up to ten (10) business days for us to process opt out requests. If you opt out of receiving promotional emails about recommendations or other information we think may interest you, we may still send you emails about your account or any Services you have requested or received from us.
Privacy Request. To submit a privacy request, please contact us at support@perceptron.inc.
For more information about our privacy practices and your privacy choices, you may contact us as set forth in the ‘Contact Us’ section below.
Third-Party Sites and Services
Our Services may contain links to third-party websites. Any access to and use of such linked websites is not governed by this Policy, but instead is governed by the privacy policies of those third-party websites. We are not responsible for the information practices of such third-party websites.
Security
We have implemented safeguards and technical measures to protect the personal information that we have under our control from unauthorized access, use or disclosure. However, no data security measures can guarantee 100% security. You should take steps to protect against unauthorized access to your password, phone, and computer by, among other things, signing off after using a shared device.
Children’s Privacy
We are committed to protecting the privacy of children who use our Site and Services. We do not knowingly collect personal information online from children that we know are under 13 years old. If we discover that a child under 13 has provided us with personal information in violation of applicable law, we will delete such information from our systems. If you’re a parent and you believe we have collected your child’s information in violation of applicable law, please contact us as set forth below, in Section 13. Contact Us.
Changes to our Privacy Policy
This Policy is current as of the Effective Date set forth above. We may change this Policy from time to time, so please be sure to check back periodically. We will post any changes to this Policy on our Site. If we make any changes to this Policy that materially affect our practices with regard to the personal information we have previously collected from you, we will endeavor to provide you with notice in advance of such change, such as via email or prominent notice on the Site.
EXTENDING CCPA TO ALL USERS
Data Subject Rights and Scope. In accordance with the California Consumer Privacy Act (CCPA) and other applicable state privacy laws, individuals are entitled to certain rights over their personal information, including access, correction, deletion, and portability. As part of our commitment to privacy, we extend these rights to all users, regardless of jurisdiction.
Please note that input and output data generated through the Perceptron Services are processed in a way that is not associated with your personal identity. Therefore, requests under this Policy apply only to personal information contained in your user account profile, and not to Customer Data or transactional data supplied to or generated by the Service.
Right to be forgotten (“Right to Erasure”).
This right provides you with the ability to ask for the deletion of your data. This will generally apply to situations where a customer relationship has ended. It is important to note that this is not an absolute right and depends on our retention schedule and retention period in line with other applicable laws.
Right to know how we are processing your information (“Right to Information”).
This right provides that you may ask us for information about what personal data is being processed and the rationale for such processing. For example, you may ask for the list of processors with whom we share your personal data.
Right to view the information we have collected about you (“Right to Access”).
This right provides you with the ability to get access to your personal data that is being processed. This request provides you with the right to see or view your own personal data, as well as to request copies of the personal data.
Right to rectification.
This right provides you with the ability to ask for modifications to your personal data in case you believe that this personal data is not up to date or not accurate.
Right to withdraw consent.
This right provides you with the ability to withdraw a previously given consent for processing of your personal data for a purpose.
Right to object to processing your information (“Right to Object”).
This right allows you to object to certain types of data processing. These are:
• Direct marketing
• The processing of personal data for statistical purposes related to historical or scientific research
• The processing of data for tasks in the public interest
• The exercising of official authority invested in you
• Objections to data processing in yours or a third party’s legitimate interest
• Objections to data processing based on your own beliefs and situations
Right to data portability.
This right provides you with the ability to ask for transfer of your personal data. As part of such request, you may ask for your personal data to be provided back to you in a machine-readable electronic format or, if technically feasible, transferred to another service provider.
Right to Limit Use and Disclosure of Sensitive Personal Information.
You have the right, at any time, to direct us (as a business that collects sensitive personal information about you) to limit our use of your sensitive personal information to that use which is necessary to perform the services expected.
If you would like to exercise any of the above rights, please contact our support team at support@perceptron.inc.
Contact Us
If you have questions or concerns regarding the way in which your personal information is being processed or this Policy, please email us at support@perceptron.inc.