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Privacy policy
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LearnQuest Inc.                                                                                  Privacy Policy

Privacy Policy
Last Updated: September 19, 2025

LearnQuest and our subsidiaries and affiliates (“LQ,” “we,” “our,” or “us”) respect your privacy and are
committed to protecting your personal information. This Privacy Policy explains how we collect, use, share,
and safeguard information; describes your rights and choices; and details our compliance with the EU
General Data Protection Regulation (GDPR), UK GDPR, California Consumer Privacy Act/California
Privacy Rights Act (CCPA/CPRA), Children’s Online Privacy Protection Act and Rule (COPPA/COPPA 2.0),
Health Insurance Portability and Accountability Act (HIPAA), and other global data protection laws.

1. Information We Collect

1.1 Directly from You

    ●   When you register for an account, enroll in training, complete forms, make purchases, or
        communicate with us.
    ●   Includes identifiers (name, email, phone number), credentials, payment details, and
        communications content.

1.2 Automatically Through Technology (Cookies & Tracking)

When you visit our sites or use our services, we automatically collect certain technical and usage data
through cookies, pixels, scripts, and similar technologies. These include:

    ●   Device and browser data (type, operating system, IP address, device ID)
    ●   Usage data (pages visited, time on site, links clicked, training modules accessed)
    ●   Cookie categories:
            ○     Strictly Necessary: Required for core functionality (login, security, cart).
            ○     Performance & Analytics: Collect usage statistics to improve services.
            ○     Marketing & Personalization: Enable targeted advertising and track ad effectiveness.

We manage cookies via a Consent Management Platform. You may adjust preferences at any time through
the Cookie Settings link on every page.

1.3 From Third-Party Sources

We may receive information about you from trusted third parties, including:

    ●   Service providers – e.g., payment confirmations from payment processors, fraud prevention
        checks, hosting providers

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LearnQuest Inc.                                                                                    Privacy Policy

    ●   Business partners – e.g., certification status and training completion records from accreditation
        partners, course enrollment data from training providers
    ●   Marketing and analytics platforms – e.g., lead capture forms, advertising conversion data, event
        registrations
    ●   Publicly available sources – e.g., professional profiles, company directories, industry databases

This data is used only for legitimate business purposes such as fulfilling transactions, validating credentials,
improving services, and ensuring regulatory compliance.

1.4 Combination of Data

Where permitted, we may combine personal and non-personal data to improve accuracy, security, and
personalization.

2. Legal Bases for Processing (GDPR Article 6)
We process personal data only when one or more of the following apply:

    ●   Consent: You have given clear, affirmative consent for specific purposes.
    ●   Contract: Necessary to perform or enter into a contract with you.
    ●   Legal Obligation: Required to comply with laws or regulations.
    ●   Legitimate Interests: Necessary for our legitimate interests, provided your rights do not override
        those interests. We document our Legitimate Interests Assessments (LIAs) upon request.

 Purpose                               Data Collected                       Legal Basis

 Payments and transactions             Identifiers, payment details         Contract

 Account creation and                  Identifiers, credentials             Contract
 management

 Marketing communications              Identifiers, usage data              Consent

 Service improvement &                 Technical data, cookies              Legitimate Interests
 analytics

 Compliance with legal                 Payment records, certification       Legal Obligation
 obligations                           records

 Fraud prevention & security           Technical data, account activity     Legitimate Interests / Legal
                                                                            Obligation

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LearnQuest Inc.                                                                               Privacy Policy

 Third-party data integration        Professional information,             Legitimate Interests
 (e.g., enriching profiles with      identifiers, and publicly available   (documented via Legitimate
 publicly available/provided         details                               Interests Assessment – LIA)
 data)

3. Cookies, Consent & Tracking

3.1 Cookie Categories

    ●   Strictly Necessary: Required for core functionality; cannot be disabled.
    ●   Performance & Analytics: Require consent to collect usage data.
    ●   Marketing & Personalization: Require consent to deliver targeted content and ads.

3.2 Consent Management & Google Consent Mode

We use a Consent Management Platform to obtain your explicit, informed consent before setting any non-
essential cookies. Until you provide consent, analytics and advertising tags are held back via Google
Consent Mode v2 (signals include ad_storage, analytics_storage, ad_user_data, ad_personalization). You
can change or withdraw consent at any time through the Cookie Settings link available on every page.

3.3 Third-Party Tags

We use the following third-party tags and services:

    ●   Google Analytics 4 and Conversion Linker (analytics and conversion measurement)
    ●   Google Ads Remarketing and Conversion Tracking (advertising and attribution)
    ●   LinkedIn Insight Tag (advertising and conversion measurement)
    ●   YouTube embeds (video playback and analytics)
    ●   HubSpot forms (lead capture)
    ●   Google reCAPTCHA (bot detection and security)

These providers may process online identifiers (including IP addresses), device information, page URLs,
referrers, and event metadata. Transfers outside your jurisdiction are protected by Standard Contractual
Clauses with Transfer Impact Assessments and supplemental safeguards per Schrems II guidance.

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LearnQuest Inc.                                                                              Privacy Policy

4. Sharing and Disclosure

4.1 Service Providers

We share data with third-party processors under Data Processing Agreements that enforce GDPR- and
CCPA/CPRA-compliant safeguards. Categories include payment processors, IT hosting, analytics, event
management, marketing platforms, and security services.

4.2 Cross-Context Behavioral Advertising (CPRA)

For California residents, we may “share” personal information for cross-context behavioral advertising via
platforms such as Google Ads and LinkedIn to measure conversions and deliver relevant ads. We honor
Global Privacy Control (GPC) signals as valid opt-out requests.

4.3 Legal Requirements

We may disclose personal data to comply with legal obligations, respond to lawful requests, or protect
rights, property, or safety.

4.4 No Sale of Personal Information

We do not sell personal data.

However, under the California Privacy Rights Act (CPRA), certain uses of data for cross-context behavioral
advertising (for example, using Google Ads or LinkedIn Insight Tag) are classified as “sharing.”

California residents may therefore exercise their right to opt out of such “sharing” by:

    ●   Clicking the “Do Not Sell or Share My Info” link in the site footer,
    ●   Sending an email request to Privacy.Compliance@learnquest.com, or
    ●   Using a browser that sends a Global Privacy Control (GPC) signal, which we honor automatically.

This ensures compliance with CPRA while reaffirming our position that LearnQuest does not engage in the
sale of personal data.

5. International Data Transfers
For transfers outside the EU/EEA and UK, we implement:

    ●   Standard Contractual Clauses (SCCs) with Transfer Impact Assessments and supplemental
        measures per Schrems II guidance
    ●   Adequacy decisions adopted by the European Commission or the UK authorities

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LearnQuest Inc.                                                                                   Privacy Policy

    ●   Binding Corporate Rules, where applicable

Privacy Contact (and EU/EEA Representative):
Jonathan Elinsky
LearnQuest Incorporated
1900 Market Street, Suite 800
Philadelphia, PA 19103, USA
Tel: +1 (610) 206-0101

LearnQuest appoints a Privacy Contact rather than a mandatory DPO, as our core activities do not involve large-
scale sensitive data processing or systematic monitoring requiring a GDPR-mandated DPO.

6. Data Retention
We retain personal data only as long as necessary to fulfill the purposes described and to comply with
legal obligations. We maintain documented operational procedures for retention and secure deletion of
data, which are reviewed by our audit and compliance teams to ensure adherence to these timeframes.

 Data Category                        Retention Period                     Legal Justification

 Payment & transaction records        7 years                              Tax/legal obligations

 Certification/educational            10 years                             Accreditation & compliance
 records

 Account data (inactive)              5 years of inactivity                Legitimate interest / business
                                                                           need

 Marketing data                       Deleted 24 months after the          Consent
                                      later of the last marketing email
                                      engagement (e.g., link click) or
                                      most recent consent renewal

 Support inquiries                    24 months                            Legitimate interests

 Analytics & advertising event        GA4 default (14 months);             Platform settings & de-
 data                                 aggregated de-identified             identified use
                                      metrics retained longer where
                                      permissible

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LearnQuest Inc.                                                                                  Privacy Policy

7. Your Rights and Choices

7.1 EU/EEA & UK GDPR Rights

You may:

    ●   Access, correct, or delete your personal data
    ●   Restrict or object to processing
    ●   Receive your data in a portable format
    ●   Withdraw consent at any time
    ●   Lodge a complaint with a supervisory authority

7.2 U.S. State Privacy Rights

Residents of California, Virginia, Colorado, Connecticut, Utah, and other U.S. states with applicable
consumer data protection laws have rights similar to those outlined under the GDPR and CCPA/CPRA.
These rights may include:

    ●   Requesting disclosure of personal data categories and specific pieces collected, shared, or sold in
        the past 12 months
    ●   Requesting deletion or correction of personal data
    ●   Opting out of targeted advertising and sale/sharing of personal data
    ●   Limiting use of sensitive personal information (e.g., financial account, precise geolocation, racial or
        ethnic origin)
    ●   Designating an authorized agent to exercise these rights

Requests may be submitted via Privacy.Compliance@learnquest.com, and we will verify your identity
before processing.

If you would like LearnQuest to remove your personal information from our systems, please fill out this
form and send it to our Privacy Compliance Team.

Ongoing Compliance: LearnQuest actively monitors new and emerging state privacy laws (currently more
than 19 across the U.S.) and updates our practices and disclosures as additional regulations take effect.
We extend comparable rights and protections to residents of any state with an active consumer data
protection law, ensuring consistency and compliance nationwide.

7.3 Opt-Out Mechanisms

    ●   Use the “Do Not Sell or Share My Personal Information” link in the site footer
    ●   Send an opt-out request to Privacy.Compliance@learnquest.com
    ●   Global Privacy Control (GPC) signals sent from your browser will be honored as valid opt-out
        requests

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LearnQuest Inc.                                                                                   Privacy Policy

8. CCPA/CPRA 12-Month Disclosure Table

 Category                            Collected              Disclosed to Service        Shared for Targeted
                                                                 Providers                      Ads

 Identifiers                            Yes                         Yes                         Yes

 Commercial                             Yes                         Yes                          No
 Information

 Internet/Network                       Yes                         Yes                         Yes
 Activity

 Geolocation Data                       Yes                         Yes                         Yes

 Professional                           Yes                         Yes                          No
 Information

 Inferences                             Yes                         Yes                         Yes

9. Children’s Privacy
For minors, we implement robust parental consent verification methods, such as credit-card verification,
parental email confirmation, or other industry-standard age verification processes. We apply strict data
minimization principles, and provide an “eraser button” for easy deletion. These procedures are designed
to ensure compliance with COPPA, COPPA 2.0, and applicable child data protection standards globally. If
you believe we have collected data from a minor, contact Privacy.Compliance@learnquest.com for prompt
deletion.

10. Automated Decision-Making & Profiling
We do not currently engage in automated decision-making that produces legal or similarly significant
effects. Should we implement algorithmic training recommendations, learner risk scoring, or similar
profiling features in the future, we will update this Policy, explain the logic involved, and provide a clear
opt-out mechanism.

11. Data Minimization & Accuracy
We collect only the minimum personal data necessary for specified purposes. We take reasonable steps to
ensure data accuracy and update it upon request. We conduct quarterly data minimization reviews and
automatically remove or anonymize data that is no longer required for our stated purposes. These reviews

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LearnQuest Inc.                                                                                   Privacy Policy

and automated controls ensure compliance with GDPR Article 5(1)(c) and other global minimization
standards. Our documented procedures also define the specific workflows, responsibilities, and audit logs
for data deletion and anonymization, ensuring full accountability and regulatory traceability.

12. Data Security
We maintain administrative, technical, and organizational measures—encryption at rest and in transit,
access controls, role-based permissions, secure development practices, and regular audits/penetration
testing—to protect personal data. We continuously review and enhance our security posture.

13. Data Breach Notification
In the event of a data breach affecting personal data:

    ●     We will notify the relevant supervisory authority within 72 hours if required under GDPR.
    ●     We will inform affected individuals without undue delay if there is a high risk to their rights and
          freedoms.
    ●     Notifications will include the nature of the breach, categories of data involved, likely
          consequences, and measures taken to mitigate harm.

14. Email Marketing (CAN-SPAM Compliance)
All commercial emails comply with the CAN-SPAM Act and include:

    ●     Accurate sender identification and subject lines
    ●     Our valid physical mailing address
    ●     Clear unsubscribe instructions; opt-out requests processed within 10 business days

Transactional and service-related emails are not subject to unsubscribe requests.

15. Changes to This Policy
We may update this Policy periodically. Material changes will be communicated via email or a prominent
notice on our website. Continued use of our services after updates indicates acceptance of the revised
Policy.

16. Contact Us
For questions or to exercise your rights:

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LearnQuest Inc.                                                  Privacy Policy

   ●   General inquiries: info@learnquest.com
   ●   Privacy & compliance: Privacy.Compliance@learnquest.com

Privacy Contact & EU/EEA Representative:
LearnQuest Incorporated
1900 Market Street, Suite 800
Philadelphia, PA 19103, USA
Tel: +1 (610) 206-0101

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