# Equativ

Equativ declares [6 subprocessors](https://thirdpartyindex.com/vendors/equativ#subprocessors) in [its subprocessor list](https://privacy.equativ.com/sub-processors/), which we last checked on 2026-11-11 ([evidence](https://thirdpartyindex.com/evidence/6797)). They include [Google Cloud](https://thirdpartyindex.com/vendors/google-cloud), [Datadog](https://thirdpartyindex.com/vendors/datadog) and [Akamai](https://thirdpartyindex.com/vendors/akamai). No published changes since we first read it on 2026-09-23. [2 tracked vendors](https://thirdpartyindex.com/vendors/equativ#used-by) name Equativ as a subprocessor, including [Eyeota](https://thirdpartyindex.com/vendors/eyeota) and [TargetVideo](https://thirdpartyindex.com/vendors/targetvideo).

Equativ (smartadserver.com): subprocessors, data processing agreement, security documents and changes, as monitored by Third Party Index.

- Page: https://thirdpartyindex.com/vendors/equativ
- Documents last verified: 2026-11-11
- Transparency rating: 59/100 (how much it publishes, not how secure it is): Subprocessor list 30/30; Processing locations 8/8; Purposes 7/7; Data processing addendum 0/12 (not found); Trust center 0/8 (not found); Privacy policy 6/6; security.txt 0/6 (not found); Security page 0/5 (not found); Status page 0/5 (not found); Vulnerability disclosure 0/5 (not found); Pages still reachable 8/8
- Supply chain: relies on 5 tracked vendors directly, 43 within two hops, 208 within three; 2 tracked vendors rely on it directly, 2 within two hops, 2 within three
- Cite as: Equativ, Third Party Index, https://thirdpartyindex.com/vendors/equativ (data CC BY 4.0)

## Documents

| Document | URL | Last verified | Last changed |
|---|---|---|---|
| Subprocessor list | https://privacy.equativ.com/sub-processors/ | 2026-11-11 | 2026-09-23 |
| Privacy policy | https://privacy.equativ.com/ | 2026-11-11 | 2026-09-23 |

## Subprocessors (6)

As its own list states them.

| Subprocessor | Purpose | Location | Listed since |
|---|---|---|---|
| [Akamai Technologies SARL](https://thirdpartyindex.com/vendors/akamai.md) | Content Delivery Network | Servers that are physically closest to the user (presence in more than 130 countries) and USA | 2026-09-23 |
| [Datadog, Inc.](https://thirdpartyindex.com/vendors/datadog.md) | Logs collection and reporting | Germany, EU | 2026-09-23 |
| [Google Cloud France SARL](https://thirdpartyindex.com/vendors/google-cloud.md) | Cloud computing infrastructure | France and Belgium, EU | 2026-09-23 |
| [Leaseweb Netherlands B.V.](https://thirdpartyindex.com/vendors/leaseweb.md) | Co-location datacenter | Netherlands, EU | 2026-09-23 |
| [OVH SAS](https://thirdpartyindex.com/vendors/ovh.md) | Co-location datacenter | France, EU | 2026-09-23 |
| [OVH US LLC](https://thirdpartyindex.com/vendors/ovh.md) | Co-location datacenter | Virginia, USA | 2026-09-23 |

Read from ([evidence](https://thirdpartyindex.com/evidence/6797)). CSV: https://thirdpartyindex.com/vendors/equativ/subprocessors.csv

## Compliance

As its trust center lists them.

- IAB Europe TCF Global Vendor List: registered as Equativ (vendor 45 · consent for 6 purposes · 1 special feature) ([evidence](https://thirdpartyindex.com/evidence/31004))
  - Device storage: Cookies kept up to 12 months
  - Purposes, with consent: Store and/or access information on a device; Use limited data to select advertising; Create profiles for personalised advertising; Use profiles to select personalised advertising; Measure advertising performance; Develop and improve services
  - Special features: Use precise geolocation data

## Web Technologies

Equativ's homepage made 153 requests to 11 domains, and 6 services controlled by another company. Loaded on 2026-11-10 by a browser that accepted nothing; other visits may load more or less. What a page loads is not a list of who receives customer data.

6 third parties by category: Tag managers 1 (Google Cloud); Marketing automation 1 (usually detected as Marketing automation: Adobe); Cookie compliance 1 (Didomi SAS); CDN 1 (jsDelivr); Geolocation 1 (Kloudend, Inc.); JavaScript libraries 1 (Webflow). Each company that appears controlled by another organization is counted once, under the main category of the technologies detected from it on this homepage or, when none was, the category recorded from the company's own page (marked reviewed) or else the one it is usually detected as on other published homepages (marked as such); unclassified: none of these.

### Third parties (6)

- Webflow: 99 requests to website-files.com, d3e54v103j8qbb.cloudfront.net; Webflow 1.6.0, jQuery 3.5.1
- Adobe: 19 requests to typekit.net
- Didomi SAS: 5 requests to privacy-center.org; Didomi
- Google Cloud: 5 requests to googletagmanager.com, gstatic.com, fonts.googleapis.com; Google Tag Manager (its subprocessor list names it too)
- jsDelivr: 3 requests to jsdelivr.net; jsDelivr
- Kloudend, Inc.: 1 request to ipapi.co; ipapi.co

### First party (1)

- Equativ: 21 requests to equativ.com, smartadserver.com; Adobe Fonts 1.21.0, Cloudflare, Google Font API, HSTS, HTTP/3, Open Graph, Swiper, Typekit 1.21.0, Webpack

3 tracked companies loaded by the homepage are not in Equativ's subprocessor list. A website can use a service without it processing customer data.

## Subprocessor of (2)

Tracked vendors whose own subprocessor lists name it, and what they say they use it for.

- [Eyeota](https://thirdpartyindex.com/vendors/eyeota.md): Supply side platform services
- [TargetVideo](https://thirdpartyindex.com/vendors/targetvideo.md)

## Incidents reported by Equativ's subprocessors

Incidents reported in the last 30 days on their own status pages by 2 vendors Equativ lists as subprocessors. A subprocessor list names a company, not the service an incident touched.

- 2026-11-03: [Akamai](https://thirdpartyindex.com/vendors/akamai#status), which Equativ lists as a subprocessor, reported Property Manager Property Activation Errors (no impact stated)
- 2026-10-30: [Akamai](https://thirdpartyindex.com/vendors/akamai#status), which Equativ lists as a subprocessor, reported Customer Security Advisory: CVE-2026-98432 (no impact stated)
- 2026-10-28: [Datadog](https://thirdpartyindex.com/vendors/datadog#status), which Equativ lists as a subprocessor, reported Metrics query are disrupted (major)
- 2026-10-27: [Akamai](https://thirdpartyindex.com/vendors/akamai#status), which Equativ lists as a subprocessor, reported Performance Degradation for Customers in Mumbai and Chennai (no impact stated)
- 2026-10-27: [Akamai](https://thirdpartyindex.com/vendors/akamai#status), which Equativ lists as a subprocessor, reported Enterprise Application Access (EAA) Connector Issues (minor)
- 2026-10-26: [Datadog](https://thirdpartyindex.com/vendors/datadog#status), which Equativ lists as a subprocessor, reported Elevated Error Rates for Workflow Automation, App Builder, Bits Code, Bits Agent Builder (major)
- 2026-10-25: [Akamai](https://thirdpartyindex.com/vendors/akamai#status), which Equativ lists as a subprocessor, reported Edge Delivery issues between Indonesia and Singapore (minor)
- 2026-10-23: [Akamai](https://thirdpartyindex.com/vendors/akamai#status), which Equativ lists as a subprocessor, reported Customer Security Advisory: Brotli Remote Code Execution Vulnerabilities \[CVE-2026-111497\] (no impact stated)
- 2026-10-22: [Akamai](https://thirdpartyindex.com/vendors/akamai#status), which Equativ lists as a subprocessor, reported Customer Security Advisory: Critical F5/NGINX Out-of-Band Vulnerabilities (no impact stated)
- 2026-10-21: [Akamai](https://thirdpartyindex.com/vendors/akamai#status), which Equativ lists as a subprocessor, reported Edge Delivery Secure CDN platform at Risk of Capacity Issues (no impact stated)
- 2026-10-21: [Akamai](https://thirdpartyindex.com/vendors/akamai#status), which Equativ lists as a subprocessor, reported Web Security Analytics, Reporting and Configuration Deployment Issues (minor)
- 2026-10-21: [Akamai](https://thirdpartyindex.com/vendors/akamai#status), which Equativ lists as a subprocessor, reported Customer Security Advisory: PHP Remote Code Execution Vulnerabilities (no impact stated)
- 2026-10-21: [Akamai](https://thirdpartyindex.com/vendors/akamai#status), which Equativ lists as a subprocessor, reported NetStorage issues in Los Angeles (minor)

The subprocessor list as we read it on any date: https://thirdpartyindex.com/labs/time-machine/equativ

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Third Party Index (https://thirdpartyindex.com) monitors vendors' public security and privacy documents and keeps each version as evidence. Data CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/); vendors' own documents are theirs. API: https://thirdpartyindex.com/api
