# Taboola

[4 tracked vendors](https://thirdpartyindex.com/vendors/taboola#used-by) name Taboola as a subprocessor, including [ZeroBounce](https://thirdpartyindex.com/vendors/zerobounce), [Cometly](https://thirdpartyindex.com/vendors/cometly) and [Eyeota](https://thirdpartyindex.com/vendors/eyeota). We have not found a subprocessor list published by Taboola. We monitor 4 of its documents, which we last checked on 2026-11-11.

Taboola (taboola.com): subprocessors, data processing agreement, security documents and changes, as monitored by Third Party Index.

- Page: https://thirdpartyindex.com/vendors/taboola
- Documents last verified: 2026-11-11
- Transparency rating: 27/100 (how much it publishes, not how secure it is): Subprocessor list 0/30 (not found); Processing locations 0/8 (no list); Purposes 0/7 (no list); Data processing addendum 0/12 (not found); Trust center 8/8; Privacy policy 6/6; security.txt 0/6 (not found); Security page 0/5 (not found); Status page 0/5 (not found); Vulnerability disclosure 5/5; Pages still reachable 8/8
- Supply chain: relies on 0 tracked vendors directly, 0 within two hops, 0 within three; 4 tracked vendors rely on it directly, 29 within two hops, 117 within three
- Cite as: Taboola, Third Party Index, https://thirdpartyindex.com/vendors/taboola (data CC BY 4.0)

## Documents

| Document | URL | Last verified | Last changed |
|---|---|---|---|
| Trust center | https://realize.com/help/en/articles/3878192-taboola-s-trust-center | 2026-11-11 | 2026-10-22 |
| Privacy policy | https://policies.taboola.com/privacy-policy/ | 2026-11-11 | 2026-10-08 |
| Terms | https://policies.taboola.com/terms-of-use/ | 2026-11-11 | 2026-09-23 |
| Security advisories | https://policies.taboola.com/vulnerability-disclosure-policy/ | 2026-11-11 | 2026-09-23 |

## Subprocessors (0)

No subprocessor list has been found or read for this vendor.

## Compliance

As its trust center lists them.

- IAB Europe TCF Global Vendor List: registered as Taboola Europe Limited (vendor 42 · consent for 11 purposes) ([evidence](https://thirdpartyindex.com/evidence/181318))
  - Device storage: Cookies kept up to 12 months
  - Purposes, with consent: Store and/or access information on a device; Use limited data to select advertising; Create profiles for personalised advertising; Use profiles to select personalised advertising; Create profiles to personalise content; Use profiles to select personalised content; Measure advertising performance; Measure content performance; Understand audiences through statistics or combinations of data from different sources; Develop and improve services; Use limited data to select content

## Web Technologies

Taboola's homepage made 310 requests to 34 domains, 18 services controlled by another company, and 1 domain not identified. Loaded on 2026-11-10 by a browser that accepted nothing; other visits may load more or less. What a page loads is not a list of who receives customer data.

18 third parties by category: Advertising 8 (Google Cloud, The Trade Desk, Inc., Microsoft, Podscribe, Wingify; reviewed: Innovid; usually detected as Advertising: Xandr, Magnite, Inc.); Analytics 7 (TikTok, Meta, Clay, LinkedIn, Hotjar, RB2B, TikTok); Marketing automation 1 (HubSpot); Cookie compliance 1 (consentmanager AB); Accessibility 1 (Nagich). Each company that appears controlled by another organization is counted once, under the main category of the technologies detected from it on this homepage or, when none was, the category recorded from the company's own page (marked reviewed) or else the one it is usually detected as on other published homepages (marked as such); unclassified: none of these.

### Third parties (18)

- Google Cloud: 96 requests to google.com, doubleclick.net, googletagmanager.com, youtube.com; DoubleClick Floodlight, Google Analytics, Google Tag Manager, YouTube
- The Trade Desk, Inc.: 22 requests to adsrvr.org; theTradeDesk
- TikTok: 12 requests to tiktok.com; TikTok Pixel
- HubSpot: 11 requests to hubspot.com, hs-analytics.net, hs-banner.com, hs-scripts.com, hsadspixel.net, hsforms.com, hubapi.com, usemessages.com; HubSpot
- Microsoft: 10 requests to clarity.ms, bing.com; Microsoft Advertising
- Meta: 7 requests to facebook.net, facebook.com; Facebook Pixel 2.9.439
- Podscribe: 7 requests to pdscrb.com, d34r8q7sht0t9k.cloudfront.net; Podscribe
- Wingify: 6 requests to visualwebsiteoptimizer.com; Taboola, VWO
- Xandr: 6 requests to adnxs.com
- Clay: 5 requests to claydar.com; Clay Web Intent
- consentmanager AB: 5 requests to consentmanager.net; consentmanager
- Nagich: 4 requests to nagich.co.il; Nagich 4.4.0
- LinkedIn: 3 requests to linkedin.com, licdn.com; Linkedin Insight Tag
- Magnite, Inc.: 3 requests to rubiconproject.com
- Hotjar: 2 requests to hotjar.com; Hotjar
- Innovid: 2 requests to tvsquared.com
- RB2B: 1 request to ddwl4m2hdecbv.cloudfront.net; RB2B
- TikTok: 1 request to tiktokw.us; TikTok Pixel

### Unknown (1)

Domains not identified yet: tvspix.com

### First party (1)

- Taboola: 106 requests to taboola.com; AOS, Bootstrap 8, Consent Manager, FingerprintJS, HSTS, HubSpot Chat, Innovid Advertising Measurement, LottieFiles, Microsoft Clarity, MySQL, Open Graph, PHP, Priority Hints, Swiper, TVSquared, WordPress, Yoast SEO 28.8, Yoast SEO Premium 25.1, core-js 3.32.2

12 tracked companies loaded by the homepage are not in Taboola's subprocessor list. A website can use a service without it processing customer data.

## Subprocessor of (4)

Tracked vendors whose own subprocessor lists name it, and what they say they use it for.

- [Cometly](https://thirdpartyindex.com/vendors/cometly.md): Receives conversion events (hashed identifiers, click IDs, event values) when a customer connects this ad platform for attribution and conversion reporting. Tab…
- [Eyeota](https://thirdpartyindex.com/vendors/eyeota.md): Native demand side platform services
- [Paved](https://thirdpartyindex.com/vendors/paved.md): Advertising Demand
- [ZeroBounce](https://thirdpartyindex.com/vendors/zerobounce.md): Ad placement

## Recent changes

Changes to its documents and subprocessor list since monitoring began.

- 2026-10-29: Changed registry listing: Taboola Europe Limited ([evidence](https://thirdpartyindex.com/evidence/181318))

Feed: https://thirdpartyindex.com/vendors/taboola/changes.atom

---

Third Party Index (https://thirdpartyindex.com) monitors vendors' public security and privacy documents and keeps each version as evidence. Data CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/); vendors' own documents are theirs. API: https://thirdpartyindex.com/api