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Trust Security and privacy come first Amplitude safeguards your data and your customers with comprehensive and transparent programs. Request demoGet started Trust starts with transparency Amplitude provides a secure and compliant platform for customers around the globe. Learn more in our Customer Trust Portal. Privacy by design Protect your data end-to-end with Amplitude. We give you full control over the data you collect and how it is shared. And we’ve built our platform with privacy in mind to enable your compliance with GDPR, CCPA, and other privacy regulations that impact your business. Case Study Case Study Product capabilities Event retention controls Control how long event data lives in your Amplitude instance with our Time to Live functionality. Learn more Self service data deletion Empower your organization to efficiently delete data while maintaining data trust, privacy, and security. Learn more Data subject access requests API Easily retrieve user data to comply with data subject access requests. Learn more PII controls Manage ingestion of unexpected personally identifiable information. Learn more IP address governance Prevent the storage of IP addresses in Amplitude. Learn more Data Access Controls Precisely manage who sees what data with granular access controls. Learn more Our Privacy Principles 1 Your privacy and the privacy of your users’ data is our priority. We built the Amplitude platform to protect your data. We partner closely with customers to understand their privacy use cases so we can deliver capabilities that meet their needs. 2 Our goal is to make it easy for you to be compliant. We are committed to providing a platform our customers can use in a data-responsible manner. With constantly evolving privacy laws, we give you the flexibility to adjust quickly and remain compliant. 3 Amplitude provides you with tools to be in control of your data. We believe customers should always have the agency to control how their data is used across Amplitude’s platform. 4 We prioritize data protection through technology design. Our privacy program is based on privacy-by-design principles. We take a proactive, innovative, and user-centric approach to building privacy capabilities. Compliance with Privacy Laws We know that global privacy regulations and data protection requirements are constantly evolving. You can trust that Amplitude is focused on meeting your privacy compliance needs, including GDPR, CCPA, and HIPAA. Amplitude’s privacy team has reviewed our architecture, data flows, vendor capabilities, and agreements to ensure that our platform is GDPR compliant. Amplitude’s AI Analytics Platform does not directly interact with our customers’ end users, nor does the platform collect personal data on your behalf. However, our customers might collect and send personal data to Amplitude for processing (e.g., IP address) and, as a result, Amplitude has implemented procedures and upgrades for our customers to remain privacy regulation compliant. Specifically, we provide our customers with APIs to automatically serve their end-user Access and Deletion requests as detailed below. Amplitude is self-certified under the EU-US Data Privacy Framework (DPF) and the UK Extension to the EU-US DPF, as administered by the U.S. Department of Commerce. This certification provides a lawful mechanism for the transfer of personal data from the United Kingdom, EU, and EEA to our US-West-based AWS environment. As an additional fallback transfer mechanism, Amplitude’s Data Processing Agreements (DPAs) incorporate the EU Standard Contractual Clauses (SCCs). On July 16, 2020, the Court of Justice of the European Union (CJEU) determined that the EU SCCs will continue to be a valid transfer mechanism for Personal Data from the EU to the United States. Amplitude has signed Data Processing Agreements with our key vendors. Amplitude’s SDKs give customers the flexibility to control what data they choose to collect and send to our platform for processing and storage. Our customers, not Amplitude, control the type of data that is collected, stored, and processed in the platform. This is a full summary of the data keys Amplitude recognizes. Unless otherwise noted, all fields are optional and no personal data is required to use our core functionality. Amplitude has built advanced features that will allow customers to remove a specific individual’s information from the platform or instruct the platform not to store end-user IP Addresses. Trust in Amplitude AI Amplitude AI is built with the same commitment to privacy, transparency, and control that underpins our entire platform. Amplitude is infusing AI across its products to make it faster and easier for teams to get insights and take action. Our key AI capabilities include Global Agent, an AI assistant that helps you complete workflows anywhere in Amplitude; Specialized Agents, autonomous agents that run end-to-end analytics and experimentation workflows; Custom Agents, which let teams build, schedule, and share their own agents for recurring analysis; Agent Analytics, which measures the quality, cost, and business impact of the AI agents you build for your own users; and AI Feedback, which transforms unstructured customer feedback into actionable themes. In addition to these keynote capabilities, Amplitude has embedded AI-enhanced functionality throughout the platform, helping customers to streamline workflows and accelerate analysis and insights. These features are powered by our trusted AI partners, which you can find listed here. Amplitude also offers a Model Context Protocol (MCP) server which enables you to bring behavioral context about your customers and products into the AI tools you love, such as Claude, Cursor, Github, and more. More information about Amplitude AI can be found here. Transparency Amplitude believes that privacy is a fundamental right and that it is our responsibility to be clear and transparent about how we process your data. We are committed to being transparent with you about our privacy policies and practices, including with respect to our development of AI technologies. Our Data Processing Agreement (DPA) outlines our strong commitment to securely and responsibly processing your data. We will continue to invest in resources that protect your privacy and build trust. Amplitude’s Privacy Notice describes our practices for processing information in relation to visitors of our amplitude.com website, Community Forum and Amplitude Academy; Amplitude’s marketing activities; and Customers accessing and using our products and services. Our perspective Creating an AI-Ready Data Foundation To get the most out of AI tools, you need a solid data foundation that’s reliable, clean, trustworthy, and ready. Learn how with this guide. Get the guide Get the guide Understanding the Impact of European Privacy Regulation on Analytics Discover how Amplitude helps businesses navigate privacy regulations while unlocking valuable insights from customer data. Read the blog Read the blog Guide to Global Customer Data Privacy Navigate the intricate world of data privacy with our comprehensive guide to the secrets of data compliance and customer trust. Read more Read more