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Privacy and security Branch goes beyond compliance to protect customer data and earn trust at every step. Certifications Privacy GDPR & CCPA HIPAA Security Our team Certifications Guided by strong privacy principles Branch builds mobile linking and measurement platforms for marketers, product teams, and developers. From day one, privacy has shaped how we design our services. Below are the guiding privacy principles that inform how we operate — written in plain language and grounded in practical safeguards. We limit the data we collect We practice data minimization, which means that we avoid collecting or storing information that we don’t need to provide our services. We do not collect or store sensitive end-user information, nor do we want to. In fact, our Terms & Conditions prohibit it. We will only provide you with data about actual end-user activity on your apps or websites We help our customers understand the relationship between web and app sessions for users they have already seen across their platforms. We do not let customers access data beyond the direct interactions they have with their own users. We do not rent or sell personal data Your data is your data no matter what. Neither your competitors nor any other company will ever have access to it. We are not in the business of renting or selling any customer’s end-user data. Read our privacy policy Privacy advocacy Branch is committed not only to protecting customer data, but also to advocating for transparency, user control, and responsible data practices across the industry. Branch is a proud member of the Network Advertising Initiative (NAI), alongside Adobe, Microsoft, and Oracle. The NAI brings together industry leaders, policymakers, and consumer advocates to address challenges created by new technologies and to promote privacy protections, ethical standards, and accountable business practices in digital advertising. GDPR & CCPA Our commitment to you Branch helps customers meet both the letter and the spirit of privacy laws and regulations, including General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA). We believe respecting user privacy is not just a legal requirement — it’s the right thing to do. We’ve invested heavily in building products that support compliance in a simple, practical way, and we continue to invest in industry-leading data privacy initiatives. Learn more about GDPR Learn more about CCPA Health Insurance Portability and Accountability Act (HIPAA) Branch Advanced Compliance supports organizations in regulated industries, including healthcare, that need stronger controls around data access and governance. HIPAA compliance assistance Customers that must safeguard protected health information (PHI) can enter into a Business Associate Agreement (BAA) with Branch for HIPAA-eligible solutions. Advanced Compliance provides enhanced security configurations to support HIPAA-aligned handling of limited, individually identifiable health information. Advanced Compliance solutions Branch Advanced Compliance addresses key standards across the HIPAA Security, Privacy, and Breach Notification Rules through: Isolated data environments Strong authentication Multiple layers of encryption Learn more about Advanced Compliance Our security best practices Comprehensive security program Dedicated security team Branch’s security team brings deep expertise in cloud application security and governance, and continuously evolves security and governance practices in response to emerging threats. Product security Our secure software development lifecycle enforces diligent security reviews, secure coding practices, and continuous security testing using a mix of internal and external penetration tests and independent third-party security programs. Security is in our DNA State of the art security measures to meet your needs Cloud security Physical security controls Intrusion detection and prevention Virus and malware protection Vulnerability detection and management Security patch management Continuous security information and event management (SIEM) Data security Industry-strength data encryption in transit and at rest Data leakage prevention solution Proactive security monitoring to secure data and assets Learn more about our security policies Meet our security and privacy leaders Ready to ignite your mobile growth? Request a demo