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Data processing addendum
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                        Customer Data Processing Addendum

     The data processing addendum (“DPA”) is effective as of the last signature date of an
     Order and is between Medallia, Inc. (“Medallia”) and the other signatory to the Order
     (“Customer”). Medallia and Customer are parties to a Medallia Master Subscription
     Agreement (including any Statement of Work, Program Statement, Product
     Description, Order Form, or other agreements between the parties, collectively the
     "Underlying Agreements").

     This DPA supplements the Underlying Agreements and establishes that Medallia and
     its subsidiaries will process Personal Data on behalf of Customer and its Affiliates that
     are authorized to use the experience management products that Medallia provides to
     Customer (the "Medallia Products") under the Underlying Agreements.

     All capitalized terms not defined in this DPA shall have the meanings set forth in the
     Underlying Agreements.

1.   Definitions

     "Affiliate" means an entity that directly or indirectly Controls, is Controlled by or is
     under common Control with an entity.

     "CCPA" means the California Consumer Privacy Act of 2018, as amended, superseded
     or updated from time to time.

     "Control" means an ownership, voting or similar interest representing fifty percent
     (50%) or more of the total interests then outstanding of the entity in question. The term
     "Controlled" will be construed accordingly.

     "Customer Data" means any Personal Data that Medallia processes on behalf of
     Customer as a Data Processor in the course of providing the Medallia Products and
     Services, and that is protected as "personal data", "personal information", "personally
     identifiable information" under Data Protection Laws, as more particularly described in
     this DPA.

     "Data Protection Laws" means all data protection and privacy laws applicable to the
     processing of Personal Data under the Underlying Agreements, including without
     limitation, as applicable, the California Consumer Privacy Act of 2018, the California
     Privacy Rights Act, the Virginia Consumer Data Protection Act, the EU General Data
     Protection Regulation, and other applicable privacy and data protection laws.

     "Data Controller" means an entity that determines the purposes and means of the
     processing of Personal Data.

     "Data Processor" means an entity that processes Personal Data on behalf of a Data
     Controller.

     "European Data Protection Law" means (i) Regulation 2016/679 of the European
     Parliament and of the Council on the protection of natural persons with regard to the
     processing of Personal Data and on the free movement of such data (General Data
     Protection Regulation) ("GDPR"); (ii) the EU e-Privacy Directive (2002/58/EC); (iii) any
     national data protection laws made under or pursuant to (i) or (ii); (iv) UK Data
Protection Law; and (v) the Swiss Federal Data Protection Act ("Swiss DPA"), in each
case as superseded, amended or replaced..

"Group" means any and all Affiliates that are part of an entity's corporate group.

"Model Clauses" means the (i) where the GDPR applies, the standard contractual
clauses annexed to the European Commission's Implementing Decision 2021/914 of 4
June 2021 on standard contractual clauses for the transfer of personal data to third
countries pursuant to Regulation (EU) 2016/679 of the European Parliament and of the
Council ("EU SCCs"); (ii) where the UK GDPR applies, the "International Data Transfer
Addendum to the EU Commission Standard Contractual Clauses" issued by the
Information Commissioner under s.119A(1) of the United Kingdom Data Protection Act
2018 ("UK Addendum"), and (iii) where the Swiss DPA applies, the applicable
standard contractual clauses issued, approved or recognised by the Swiss Federal
Data Protection and Information Commissioner ("Swiss SCCs").

"Personal Data" means information relating to an identified or identifiable natural
person.

"Processing" means any operation or set of operations which is performed upon
Personal Data, whether or not by automatic means, such as collection, recording,
organization, structuring, storage, adaptation or alteration, retrieval, consultation, use,
disclosure by transmission, dissemination or otherwise making available, alignment or
combination, restriction, erasure or destruction and "process", "processes" and
"processed" will be interpreted accordingly.

"Restricted Transfer" means (i) where the GDPR applies, a transfer of Personal Data
from the European Economic Area to a country outside of the European Economic
Area which is not subject to an adequacy determination by the European Commission,
(ii) where the UK GDPR applies, a transfer of Personal Data from the United Kingdom
to any other country which is not based on adequacy regulations pursuant to Section
17A of the United Kingdom Data Protection Act 2018 and (iii) where the Swiss DPA
applies, a transfer of Personal Data from Switzerland to any other country which is not
subject to an adequacy decision by the Swiss Federal Data Protection and Information
Commissioner.

"Security Incident" means any confirmed unauthorized or unlawful breach of security
that leads to the destruction, loss, alteration, or unauthorized disclosure of or access to
Customer Data. A "Security Incident" shall not include unsuccessful attempts or
activities that do not compromise the security of Customer Data, including
unsuccessful log-in attempts, pings, port scans, denial of service attacks, and other
network attacks on firewalls or networked systems.

“Sell” (and its derivatives), and “Service Provider” shall have the meaning ascribed to
them in the CCPA or the meaning ascribed to those terms or similar terms in any other
similar law, as applicable.

"Special Category Personal Data" means any Personal Data revealing racial or
ethnic origin, political opinions, religious or philosophical beliefs, or trade union
membership, and the processing of genetic data, biometric data for the purposes of
uniquely identifying a natural person, data concerning health or data concerning a
natural person's sex life or sexual orientation.

"Services" means the professional services provided by Medallia to Customer under
the Underlying Agreements.

"Sub-processor" means any Data Processor engaged by Medallia or its Affiliates to
assist in fulfilling its obligations with respect to providing the Medallia Products and
      Services pursuant to the Underlying Agreements or this DPA. Sub-processors may
      include third parties or Medallia Affiliates.

      "UK Data Protection Law" means the Data Protection Act 2018, Privacy and
      Electronic Communications (EC Directive) Regulations 2003, and the GDPR as saved
      into United Kingdom law by virtue of section 3 of the United Kingdom's European
      Union (Withdrawal) Act 2018 ("UK GDPR").

2.    Roles and Scope of Processing

2.1   Role of the Parties. As between Medallia and Customer, Customer is the Data
      Controller of Customer Data and Medallia shall process Customer Data only as a Data
      Processor or Service Provider acting on behalf of Customer.

2.2   Medallia's Processing of Customer Data; No Sale. Medallia shall process Customer
      Data in compliance with Data Protection Laws. Medallia shall not (i) Sell Customer
      Data, or (ii) retain, use, or disclose the Customer Data for any purpose other than for
      the specific purpose of performing the services specified in the Underlying Agreements
      and this DPA. Medallia certifies that it understands and will comply with the
      requirements and restrictions set out in Section 2.2 and will comply with the
      requirements applicable to Service Providers under the CCPA.

2.3   Customer Processing of Customer Data. Customer shall ensure that Medallia's
      processing of Customer Data is permitted under applicable Data Protection Laws. This
      obligation includes: (i) complying with its obligations as a Data Controller under Data
      Protection Laws in respect of its processing of Customer Data and any processing
      instructions it issues to Medallia; and (ii) ensuring that Customer's privacy policy allows
      for the delivery of Customer Data to Medallia and its use as disclosed to Customer by
      Medallia; (iii) securing any required consents and rights necessary under Data
      Protection Laws for Medallia to process Customer Data and provide the Medallia
      Products and Services pursuant to the Underlying Agreements and this DPA; and (iv)
      informing Medallia in a timely manner of any opt out requests received after the
      delivery of the Customer Data.

2.4   Customer Instructions. Medallia shall process Customer Data only in accordance
      with Customer's documented lawful instructions. The parties agree that this DPA, the
      Underlying Agreements, any actions taken by Customer in the Medallia Products, and
      any instructions related to Services, set out the Customer's complete instructions to
      Medallia in relation to the processing of Customer Data. Additional processing outside
      the scope of these instructions (if any) will require prior written agreement between
      Customer and Medallia.

2.5   Details of Data Processing. The subject matter, duration, purpose of processing,
      categories of data subjects and types of Personal Data are set out in Annex A.

2.6   Access or Use. Medallia will not process Customer Data, except as necessary (i) to
      provide or maintain the Medallia Products, provide Services, or other obligations in the
      Underlying Agreements; or (ii) to comply with the law or binding order of a
      governmental body.

2.7   Prohibited Data. Customer shall not configure the Medallia Products to collect any
      bank account numbers or bank transaction information, payment card or credit card
      information, social security numbers, state identification numbers, passports numbers,
      and Special Category Personal Data (collectively, "Prohibited Data"). Where
      Prohibited Data is nevertheless submitted within Customer Data, Customer
      acknowledges that in such cases Medallia will not be responsible for any subsequent
      liability arising from the processing of the foregoing categories of data.
3.    Subprocessing

3.1   Authorized Sub-processors. Customer agrees that Medallia may engage
      Sub-processors to process Customer Data on Customer's behalf, and authorises (a)
      Medallia to appoint other members of the Medallia Group as sub-processors, and (b)
      Medallia and other members of the Medallia Group to appoint third party data centre
      operators, servicing, analytics and technical support providers, technology and
      software providers, and outsourced support providers as sub-processors to support the
      performance of the Services.

3.2   Sub-processor Obligations. Medallia shall: (i) enter into a written agreement with the
      Sub-processor as required by Article 28 of GDPR or UK GDPR (as applicable) (or their
      equivalent in other applicable Data Protection Laws); and (ii) remain responsible for its
      compliance with the obligations of this DPA and for any acts or omissions of the
      Sub-processor that cause Medallia to breach any of its obligations under this DPA.

3.3   Changes in Sub-Processors for Medallia Products. For Sub-processors that are
      used to provide the Medallia Products:

      (a)    Medallia shall inform Customer in advance (where Customer has signed up to
             receive notification of updates via the link on the Medallia Subprocessor List
             webpage, which will be communicated via email and by posting on the
             company website) of any intended new or replacement sub-processors two (2)
             weeks prior to them starting sub-processing Customer Data.

      (b)    Customer may object to Medallia's appointment of a new Sub-processor by
             sending an email to privacy@medallia.com within ten (10) calendar days of
             such notice, provided that such objection is based on reasonable grounds
             relating to data protection. In such event, the parties will discuss such concerns
             in good faith with a view to achieving resolution.

4.    Security

4.1   Security Measures. Medallia shall implement and maintain appropriate technical and
      organizational security measures to protect Customer Data from Security Incidents and
      to preserve the security and confidentiality of the Customer Data, in accordance with
      Medallia's security standards described in Annex B ("Security Measures").

4.2   Updates to Security Measures. Customer is responsible for reviewing the information
      made available by Medallia relating to data security and making an independent
      determination as to whether the Medallia Products and Services meet Customer's
      requirements and legal obligations under Data Protection Laws. Customer
      acknowledges that the Security Measures are subject to technical progress and
      development and that Medallia may update or modify the Security Measures from time
      to time provided that such updates and modifications do not result in the degradation of
      the overall security of the Services purchased by the Customer.

4.3   Confidentiality of Processing. Medallia shall ensure that any person who is
      authorized by Medallia to process Customer Data (including its staff, agents and
      subcontractors) shall be under an appropriate obligation of confidentiality (including
      contractual or statutory duties).

4.4   Security Incident Response. Upon becoming aware of a Security Incident, Medallia
      shall notify Customer without undue delay and shall provide timely information relating
      to the Security Incident as it becomes known or as is reasonably requested by
      Customer. Medallia shall promptly take reasonable steps to mitigate and, where
      possible, to remedy the effects of any Security Incident.
4.5   Customer Responsibilities. Notwithstanding the above, Customer agrees that except
      as provided by this DPA, Customer is responsible for its secure use of the Medallia
      Products, including securing its account authentication credentials, protecting the
      security of Customer Data when in transit to and from the Medallia Products and taking
      any appropriate steps to securely encrypt and transfer any Customer Data to the
      Medallia Products, as well as backup information before uploading it to the Medallia
      Products.

5.    Security Reports and Audits

5.1   Customer acknowledges that certain Medallia Products are regularly audited against
      SSAE 18 (SOC 2 Type 2) and/or ISO27001 standards by independent third party
      auditors and/or internal auditors. Upon request, Medallia shall supply (on a confidential
      basis) a summary copy of its audit report(s) ("Report") to Customer where available,
      so that Customer can verify Medallia's compliance with the audit standards against
      which it has been assessed, and this DPA.

5.2   Medallia shall, upon written request from Customer, provide Customer with a copy of
      the relevant industry standard security certifications obtained by Medallia (“Security
      Certifications”) and any available Medallia’s responses to industry recognized
      questionnaires related to security and audit such as CAIQ and SIG (“Industry
      Questionnaires”). Customer agrees and acknowledges that the Security Certifications
      and Industry Questionnaires are sufficient to confirm Medallia’s compliance with this
      DPA, but in the event where Customer requires additional written responses to security
      and audit questionnaires from Medallia that are reasonably necessary to determine
      Medallia’s DPA compliance (“Additional Responses”), Medallia shall issue such
      Additional Responses to Customer accordingly. For the avoidance of doubt, the
      Security Certifications, Industry Questionnaire and Additional Responses are provided
      to Customer on a confidential basis and Customer will not exercise this right more than
      once per year.

5.3   While it is the parties’ intention ordinarily to rely on the provision of the Report and
      written responses provided under sections 5.1 and 5.2 above to verify Medallia's
      compliance with this DPA, Medallia shall permit the Customer (or its appointed third
      party auditors) to carry out an audit of Medallia's processing of Customer Data under
      the Underlying Agreements following a Security Incident suffered by Medallia or upon
      the instruction of a data protection authority. Customer must give Medallia reasonable
      prior notice of such intention to audit, conduct its audit during normal business hours,
      and take all reasonable measures to prevent unnecessary disruption to Medallia's
      operations. Any such audit shall be subject to Medallia's security and confidentiality
      terms and guidelines.

6.    International Transfers

6.1   Data Transfers. Customer may choose to have Customer Data stored in a region(s)
      offered by Medallia. Notwithstanding the foregoing, Medallia will only process and
      transfer Customer Data outside of the selected region(s) as reasonably necessary to
      provide the Service (e.g., to provide support, secure, or maintain the Service). Medallia
      will ensure that any such processing and transfers are made in compliance with the
      requirements of Data Protection Laws and this DPA.

6.2   Model Clauses. The parties agree that when the transfer of Customer Data from
      Customer (as data exporter) to Medallia (as data importer) is a Restricted Transfer
      such transfers shall be subject to the appropriate Model Clauses as follows:

      (a)    in relation to transfers of Customer Data that are protected by the GDPR, the
             EU SCCs will apply completed as follows:
      (i)      Module Two will apply;

      (ii)     in Clause 7, the optional docking clause will apply;

      (iii)    in Clause 9, option 2 (general authorisation to appoint subprocessors)
               will apply, and the time period for prior notice of Sub-Processor
               changes shall be as set out in Clause 3.3(a) of this DPA;

      (iv)     in Clause 11 (alternative dispute resolution mechanism), the optional
               language will not apply;

      (v)      in Clause 17, Option 1 will apply, and the EU SCCs will be governed by
               Irish law;

      (vi)     in Clause 18(b), disputes shall be resolved before the courts of Ireland;

      (vii)    Annex I of the EU SCCs shall be deemed completed with the
               information set out in Annex A to this DPA;

      (viii)   Subject to Section 4.2 of this DPA, Annex II of the EU SCCs shall be
               deemed completed with the information set out in Annex B to this DPA;

(b)   in relation to transfers of Customer Data that are protected by the UK GDPR,
      the UK Addendum will apply completed as follows:

      (i)      The EU SCCs, completed above in paragraph (a) of this DPA shall also
               apply to the transfers of such Customer Data, subject to sub-clause (ii)
               below;

      (ii)     Tables 1 to 3 of the UK Addendum shall be deemed completed with
               relevant information from the EU SCCs, completed as set out above,
               and the option "importer" shall be deemed checked in Table 4. The start
               date of the UK Addendum (as set out in Table 1) shall be the date of
               this DPA;

(c)   In relation to transfers of Customer Data that are protected by the Swiss DPA,
      the EU SCCs will also apply in accordance with paragraph (a) above, with the
      following modifications:

      (i)      any references in the EU SCCs to "Regulation (EU) 2016/679" shall be
               interpreted as references to the Swiss DPA;

      (ii)     any references to "EU", "Union" and "Member State law" shall be
               interpreted as references to Swiss law;

      (iii)    and any references to the "competent supervisory authority" and
               "competent courts" shall be interpreted as references to the relevant
               data protection authority and courts in Switzerland, unless the EU
               SCCs, implemented as described above, cannot be used to lawfully
               transfer such Customer Data in compliance with the Swiss DPA, in
               which case the Swiss SCCs shall instead be incorporated by reference
               and form an integral part of this DPA and shall apply to such transfers.
               For the purposes of the Swiss SCCs, the relevant Annexes of the
               Swiss SCCs shall be populated using the information contained in the
               Annexes I and II to this DPA (as appropriate) and the interpretive
               provisions set out in this section 6.2(c) shall apply (as applicable and as
               required for the purposes of complying with the Swiss DPA).
      (d)    It is not the intention of either party to contradict or restrict any of the provisions
             set forth in the Model Clauses and, accordingly, if and to the extent the Model
             Clauses conflict with any provision of the Underlying Agreements or this DPA
             the Model Clauses shall prevail to the extent of such conflict;

6.3   Alternative Transfer Mechanism. The parties agree that the data export solutions
      identified in section 6 will not apply if and to the extent that Medallia adopts an
      alternative data export solution for the lawful transfer of Personal Data (as recognised
      under applicable European Data Protection Laws) and which Medallia makes available
      on its website, in which event, that mechanism will apply instead (but only to the extent
      such mechanism extends to the territories to which Personal Data is transferred).

6.4   Medallia may replace the Model Clauses with any alternative or replacement standard
      contractual clauses approved by the European Commission, the UK Secretary of State
      and/or UK Information Commissioner's Office, or the Swiss Federal Data Protection
      and Information Commissioner (as applicable) by notifying Customer of the new Model
      Clauses, replacement standard contractual clauses, or similar and any required
      changes or additions to the Appendices to the Model Clauses (by email, or, if
      applicable, by posting on its website), provided that such updates are in compliance
      with the relevant decision or approval.

7.    Return or Deletion of Data

7.1   Upon termination or expiration of the Underlying Agreements, Medallia shall (at
      Customer's election) delete or return to Customer all Customer Data (including copies)
      in its possession or control in accordance with this section 7.

7.2   For thirty (30) days following termination or expiry of the Underlying Agreements (the
      "Data Transfer Period"), Medallia will allow Customer to retrieve or delete any
      remaining Customer Data from the Medallia Products, subject to the terms and
      conditions set out in the Underlying Agreements. Within sixty (60) days of the end of
      the Data Transfer Period, Medallia will remove all personally identifiable program data
      from its systems.

7.3   Section 7.2 shall not apply to the extent Medallia is required by applicable law or order
      of a governmental or regulatory body to retain some or all of the Customer Data.

8.    Data Subject Requests; Cooperation

8.1   To the extent that Customer is unable to independently use Medallia's processes or
      controls to retrieve, correct, delete or restrict Customer Data in connection with
      Customer's obligations under the CCPA or European Data Protection Law (as
      applicable), Medallia shall provide reasonable cooperation to assist Customer to
      respond to any requests from individuals or applicable data protection authorities
      relating to the processing of Customer Data under the Underlying Agreements. In the
      event that any such request is made directly to Medallia, Medallia shall not respond to
      such communication directly without Customer's prior authorization, unless legally
      compelled to do so. If Medallia is required to respond to such a request, Medallia will
      promptly notify Customer and provide it with a copy of the request unless legally
      prohibited from doing so.

8.2   If a law enforcement agency sends Medallia a demand for Customer Data (for
      example, through a subpoena or court order), Medallia will attempt to redirect the law
      enforcement agency to request that data directly from Customer. As part of this effort,
      Medallia may provide Customer's basic contact information to the law enforcement
      agency. If compelled to disclose Customer Data to a law enforcement agency, then
      Medallia will give Customer reasonable notice of the demand to allow Customer to
      seek a protective order or other appropriate remedy unless Medallia is legally
      prohibited from doing so.

8.3   To the extent Medallia is required under Data Protection Laws, Medallia shall provide
      reasonably requested information regarding the Services to enable the Customer to
      carry out data protection impact assessments or prior consultations with data
      protection authorities as required by law.

9.    General

9.1   The parties agree that this DPA shall replace any existing DPA (including any the
      model clauses, as applicable) the parties may have previously entered into in
      connection with the Medallia Products and Services.

9.2   Except for the changes made by this DPA, the Underlying Agreements remains
      unchanged and in full force and effect. If there is any conflict between this DPA and the
      Underlying Agreements, this DPA shall prevail to the extent of that conflict.

9.3   Any claims brought under the Model Clauses or this DPA shall be subject to the terms
      and conditions, including but not limited to, the exclusions and limitations set forth in
      the Underlying Agreements. Any regulatory penalties incurred by Medallia in relation to
      the Customer Data that arise as a result of, or in connection with, Customer's failure to
      comply with its obligations under this DPA or any applicable Data Protection Laws will
      count toward and reduce Medallia's liability under the Underlying Agreements as if it
      were liability to the Customer under the Underlying Agreements. For the avoidance of
      doubt, nothing in this DPA is intended to limit the parties’ direct liability towards data
      subjects, including as provided for or permitted under the applicable Model Clauses.

9.4   Any claims against Medallia or its Affiliates under this DPA shall be brought solely
      against the entity that is a party to the Underlying Agreements. No one other than a
      party to this DPA, their successors and permitted assignees shall have any right to
      enforce any of its terms.

9.5   This DPA will be governed by and construed in accordance with governing law and
      jurisdiction provisions in the Underlying Agreements, unless required otherwise by
      applicable Data Protection Laws.

9.6   This DPA and the Model Clauses will terminate simultaneously and automatically with
      the termination or expiry of the Underlying Agreements.
                              Annex A – Description of Processing

                                         LIST OF PARTIES

Data exporter(s): Customer Entity as described in the Underlying Agreement (‘Customer’)

      1. Name: Customer

         Address: The Address is as set out in the Underlying Agreement

         Contact person’s name, position and contact details: The Contact Details are as set out
         in the Underlying Agreement

         Activities relevant to the data transferred under these Clauses: As set out in the
         Underlying Agreement between the parties.

         Signature and date: __________________

         Role (controller/processor): Controller

Data importer(s):

      1. Name: Medallia Inc.

         Address: 6220 Stoneridge Mall Rd, Floor 2, Pleasanton, CA 94588, United States

         Contact person’s name, position and contact details: privacy@medallia.com

         Activities relevant to the data transferred under these Clauses: As set out in the
         Underlying Agreement between the parties.

         Signature and date: __________________

         Role (controller/processor): Processor

                                  DESCRIPTION OF TRANSFER

Categories of data subjects whose personal data is transferred

(a)      Medallia processes Personal Data relating to the following categories of data subjects:

                 (i)     Prospects, customers, business partners and vendors of Customer (who
                         are natural persons);

                 (ii)    Employees or contact persons of Customer's prospects, customers,
                         business partners and vendors;

                 (iii)   Employees, agents, advisors, freelancers of Customer (who are natural
                         persons); and
                (iv)     Customer's end-users authorized by Customer to use the Medallia
                         Products.

Categories of personal data transferred

(b)      Customer may submit Personal Data to the Medallia Products, the extent of which is
determined and controlled by Customer in its sole discretion, and which may include, but is not
limited to, the following types of Personal Data:

                (i)      Identification and contact data of those data subjects who will provide
                         feedback or other signals or take surveys (e.g., name, address, title,
                         contact details);

                (ii)     Identification, contact data, and role information of data subjects who will
                         access the Medallia Products (e.g., name, address, title, contact details,
                         employer, job title, job location, area of responsibility);

                (iii)    Touchpoint information for those data subjects who will provide feedback or
                         other signals or take surveys (e.g., transaction identifier, location visited);

                (iv)     IT information of data subjects who will provide feedback or other signals
                         or take surveys or access the Medallia Products (e.g., IP addresses,
                         cookies data); and

                (v)      Other categories of data Customer may choose to send to Medallia or
                         collect through the Medallia Products (e.g., open-ended experience
                         feedback, ideas, video feedback, reward program membership).

Sensitive data transferred (if applicable) and applied restrictions or safeguards that fully take into
consideration the nature of the data and the risks involved, such as for instance strict purpose
limitation, access restrictions (including access only for staff having followed specialised training),
keeping a record of access to the data, restrictions for onward transfers or additional security
measures.

None

The frequency of the transfer (eg. whether the data is transferred on a one-off or continuous basis).

Continuous

Nature of the processing

Medallia provides the Medallia Products, which enables Customer to collect, analyze and respond
to feedback from its customers, and related Services as described in the Underlying Agreements.
Medallia processes Customer Data upon the instruction of the Customer in accordance with the
terms of the Underlying Agreements.

Purpose(s) of the data transfer and further processing
The purpose of the data processing under this DPA is the provision of the Medallia Products and
Services to the Customer and the performance of Medallia's obligations under the Underlying
Agreements or as otherwise agreed by the parties.

The period for which the personal data will be retained, or, if that is not possible, the criteria used to
determine that period

The duration of the data processing under this DPA is until the termination or expiration of the
Underlying Agreements in accordance with its terms.

For transfers to (sub-) processors, also specify subject matter, nature and duration of the
processing

The subject matter, nature and duration of the Processing of Personal Data by (Sub) Processors, if
applicable, shall be as outlined above.

                             COMPETENT SUPERVISORY AUTHORITY

Identify the competent supervisory authority/ies in accordance with Clause 13

Irish Data Protection Authority
                                 Annex B – Security Measures
Medallia maintains and manages a comprehensive written security program designed to protect: (a)
the security and integrity of Customer Data; (b) against threats and hazards that may negatively
impact Customer Data; and (c) against unauthorized access to Customer Data. Medallia’s security
program includes the following:

 Technical and            Evidence of Technical and Organizational Security Measures
 Organizational
 Security Measures

 Measures of encryption   All Customer Data by default is encrypted in transit and at rest.
 of Customer Data         Information is always transmitted over the Internet via TLS with
                          up-to-date encryption methodologies.
Measures for ensuring     Confidentiality:
ongoing confidentiality   Data protection is a top priority for Medallia and we treat all Customer
and availability of       Data as private and sensitive. Medallia enters into agreements that
processing systems and    contain confidentiality provisions with our employees, contractors,
services                  vendors and Sub Processors for safe measures. Customer Data is
                          only processed to provide the service agreed-upon and no data is
                          shared with third parties without the approval of the Customer.

                          Our customers are in control of their data. We have standard, industry
                          compliant policies for deletion and retention of data that our customers
                          can use, but they can opt for stronger requirements. Our customers
                          are the Data Controller and Medallia is the Data Processor.

                          Additionally, Medallia maintains strict policies and procedures for
                          classifying and securing client data. Our data classification policy
                          defines these classifications and associated handling requirements,
                          including: labelling, encryption, transmission, data transfer,
                          processing, security safeguards, and deletion. Personnel are
                          prohibited from copying or storing client data onto removable media
                          or mobile devices. Medallia also enforces a clear desk/clear screen
                          policy. Furthermore, Medallia has instituted policies and procedures
                          for the acceptable use of electronic resources. These policies cover
                          confidentiality and security of email messages, prohibit the use of
                          illegal software, and provide guidance on the acceptable use of social
                          media and other public communications media.

                          Availability:
                          Medallia’s Business Continuity Plan (BCP) supports continued
                          delivery of its products and services after a disaster event that impacts
                          the resources required (i.e., people, technology, physical assets
                          and/or relationships) to support the performance of its critical business
                          processes. The scope of the BCP includes business continuity
                          procedures for Medallia’s global teams that support delivery of
                          Medallia’s products and services. Medallia has also established a
                          Crisis Management Plan to supplement the BCP and prepare for a
                          crisis that may involve technology, business, natural, human, and
                          regulatory events, and includes participation from Medallia staff,
                          counsel, government, public relations, board of directors, and
                          shareholders.

                          Medallia products are hosted in data centers with high resiliency and
                          fully redundant network and communication infrastructure. Our
                          infrastructure and client data is stored at Tier III, SOC 2 Type II
                          certified data centers. The data centers offer a complete range of
                          redundant power and communications, including multiple
                          communications, backup diesel generators, raised floors, and 24/7
                          physical security.

                          Medallia performs regular backups of Customer Data to locations
                          geographically distanced from the primary hosting location. Annual
                          Disaster Recovery tests are conducted to ensure that disaster
                          recovery procedures are completely documented and backup
                          restoration can be executed safely in the event of a disaster.

Processes for regularly   The goal of Medallia’s technical and organizational measures is to
testing, assessing and    protect the confidentiality, security and integrity of the Customer Data
evaluating the            and to minimize the risk of damage occurring by preventing Security
effectiveness of          Incident and managing security threats and vulnerabilities. Our Legal
technical and             team, Data Protection Officer, and Security team make sure that
organizational            applicable regulations and standards are factored into our security
measures in order to      frameworks.
ensure the security of
the processing            A “Security Incident” means any confirmed unauthorized or unlawful
                          breach of security that leads to the destruction, loss, alteration, or
                          unauthorized disclosure of or access to Customer Data. A Security
                          Incident shall not include unsuccessful attempts or activities that do
                          not compromise the security of Customer Data, including unsuccessful
                          log-in attempts, pings, port scans, denial of service attacks, and other
                          network attacks on firewalls or networked systems. Medallia will notify
                          Customer of a Security Incident as required pursuant to applicable law
                          but in no event later than 72 hour after a Security Incident.

                          Information Security Program:
                          Medallia maintains a documented comprehensive information security
                          program. This program includes policies and procedures aligning with
                          good industry practices, such as ISO 27001/27002 and has, as
                          applicable: (i) adequate physical security of all premises in which
                          Customer Data will be processed and/or stored; (ii) reasonable
                          precautions taken with respect to Medallia personnel employment;
                          and (iii) an appropriate network security program.

                          These policies will be reviewed and updated by Medallia management
                          annually.

                          Security Certifications:
                          Medallia undergoes regular independent reviews of its security and
                          privacy program, which may include the following certifications and
                          activities depending on the products and/or services purchased:

                                  ●       HITRUST CSF;

                                  ●       FedRAMP;

                                  ●       SOC 2 Type 2;

                                  ●       ISO 27001;

                                  ●       Third-party penetration testing; and/or

                                  ●       Other attestations as applicable.
Measures for user    Medallia limits access to Customer Data to its personnel who have a
identification and   need to access Customer Data as a condition to Medallia’s
authorisation        performance of the services under the Agreement. Medallia utilizes
                     the principle of “least privilege” and the concept of “minimum
                     necessary” when determining the level of access for all Medallia users
                     to Customer Data. By default, Medallia requires strong passwords
                     subject to complexity requirements periodic rotation, Single Sign-On
                     (SSO), and Multi-factor Authentication (MFA).

                     Access Control of Processing Areas:
                     Measures to prevent unauthorized persons from gaining access to the
                     database and application servers and related hardware, where the
                     Customer Data are processed:

                             ●        establishing secure areas;

                             ●        protection and restriction of access paths;

                             ●        securing the data processing equipment and personal
                             computers;
                             ●        establishing access authorizations for employees and
                             third parties;
                             ●        identification of the personnel with access authority;

                             ●        restrictions on card-keys;

                             ●        logging, monitoring and tracking all access, including
                             visitors; and
                             ●        implementing a security alarm system or other
                             appropriate security measures.
                     Access Control of Data Processing Systems
                     Measures to restrict access to Customer Data to only those Medallia
                     personnel with such authorization:

                             ●        ensuring that access to the systems is limited to those
                             personnel who require such access to provide the Medallia
                             Products;
                             ●        requiring authorized personnel to use passwords;

                             ●        automatic time-out of user terminal if left idle,
                             identification and password required to reopen;
                             ●        automatic    log   file   of   events,   monitoring      of
                             unauthorized access attempts;
                             ●        employee policies and training in respect of each
                             employee’s access rights to the Customer Data;
                             ●        logging user access to Customer Data;
       ●       control of files, controlled and documented destruction
       of data; and
       ●       policies controlling the retention of back-up copies.

Input Control
Measures to ensure that it is possible to establish whether and by
whom Customer Data have been input or removed:

       ●       an authorization policy for the input, alteration and
       deletion of stored data;
       ●       authentication of the authorized personnel;

       ●       use of passwords;

       ●       providing that entries to the data centers housing the
       computer hardware and related equipment are capable of
       being locked; and
       ●       automatic log-off of user IDs that have not been used
       for a substantial period of time.
Separation of Processing for Different Purposes
Measures to ensure that data collected for different purposes can be
processed separately:

       ●       separation of Customer Data of different customer
       programs; and
       ●       separation of access to Customer Data via application
       security controls.
Measures for user    Job control [relating to partner communications]
identification and   Where applicable, measures to ensure that Customer Data is
authorisation        processed in accordance with the instructions of Customer
                     communicated to Medallia through Customer’s authorized partner
                     (“Partner”):

                            ●       policies, training and monitoring regarding system use
                            and program modifications;
                            ●       personnel engaged in the processing of Customer
                            Data are informed of the confidential nature of the Customer
                            Data, have received appropriate training on their
                            responsibilities and the relevant privacy regulations; and
                            ●       executed written confidentiality agreements with
                            confidentiality obligations, including not to use such Customer
                            Data for any purpose except for providing Medallia Products
                            to Partner and Customer, that survive the termination of the
                            personnel engagement.

                     Medallia maintains a logical access policy and corresponding
                     procedures. The logical access procedures define the request,
                     approval and access provisioning process for Medallia personnel. The
                     logical access process restricts Medallia user (local and remote)
                     access based on the principle of least privilege for applications and
                     databases. Medallia user access recertification access and privileges
                     will be performed periodically. Procedures for onboarding and
                     off-boarding Medallia personnel users in a timely manner are
                     documented. Procedures for Medallia personnel user inactivity
                     threshold leading to account suspension and removal threshold are
                     documented.
Measures for the        Transmission Control
protection of data      To prevent the Customer Data from being read, copied, altered or
during transmission     deleted by unauthorized parties during the data transmission,
                        Medallia uses firewall and encryption technologies to protect the
                        public gateways through which the data travels.
                        Customer Data is exchanged with other platforms in a number of
                        ways, many of which are enabled by our Auto-Importer, namely a
                        suite of record handling and ETL tools that automate data transfer
                        and manipulation. This offers Customers greater flexibility and
                        eliminates manual errors in data transmission processes. Medallia
                        utilizes TLS 1.2 for secure data transmission between the web client
                        and the web server. Access to the Medallia application is only open
                        over HTTPS, which leverages TLS 1.2, to ensure all data, including
                        personally identifiable information, is encrypted in transit. This
                        protects transmissions between the Customer and Medallia Products
                        on all channels including mobile devices.

                        Medallia supports and strongly recommends the use of SFTP protocol
                        for all file exports and imports. SFTP protocol is a
                        platform-independent protocol that provides encrypted communication
                        channels to transfer files between systems. Unlike standard FTP,
                        SFTP encrypts both commands and data, preventing passwords and
                        sensitive information from being transmitted in the clear over a
                        network. For additional data security, Medallia also supports and
                        recommends encrypting data files containing PII using PGP before
                        transmitting them over SFTP. PGP encryption provides security of
                        data at rest, and SFTP provides security of data in transit.

Measures for the        Medallia has multiple layers of controls for securing stored Customer
protection of data      Data. Customer Data is stored on AES-256 encrypted hard drives.
during storage          Feed files containing Customer Data can also be encrypted with PGP.
                        Calls to Medallia databases are made using secure Java Database
                        Connectivity (JDBC). Database servers with Customer Data have
                        been hardened based on good industry practices: we turn off
                        unnecessary services, ensure the security packages are updated, and
                        restrict access to the servers to authorized users and services only.

Measures for ensuring   Medallia Products and Customer Data are hosted at providers who
physical security of    have demonstrated compliance with one or more of the following
locations at which      standards (or a reasonable equivalent): International Organization for
Customer Data are       Standardization (“ISO”) 27001 and/or American Institute of Certified
processed               Public Accountants (“AICPA”) Service Organization Controls (“SOC”)
                        Reports for Services Organizations. These providers provide Internet
                        connectivity, physical security, power, and environmental systems and
                        services for the Medallia cloud platform used for the Medallia
                        Products. Physical access to data centers are secured at perimeters
                        and building ingress points by security using video surveillance,
                        intrusion detection mechanisms, and access control systems.
                        Authorized staff must pass multiple factors of authentication (minimum
                        of two (2) times) to access data center floors with Medallia data. All
                           visitors and contractors are required to present identification and are
                           signed in, logged, and continually escorted by authorized staff.

Measures for ensuring      Medallia and Customer assets are monitored by Site Reliability
events logging             Engineering (SRE) and the Trust and Assurance Group (TAG) 24/7,
                           365 days a year; all relevant user activities, system exceptions and
                           security events are logged and stored in a centralized log
                           management system to prevent tampering. Privileged access is also
                           monitored using a centralized log management solution. Access to
                           logging facilities and log information is restricted to authorized
                           personnel only. Medallia’s Security Incident policy enforces the
                           incident response plan and its procedures. These guidelines are
                           followed if any type of security incident occurs.

Measures for ensuring      Medallia follows a consistent change management process for all the
system configuration,      changes to our products’ production environments. Changes need to
including default          be approved by a designated party and executed according to the
configuration              formal change control process. The control process ensures that
                           changes proposed are reviewed, authorized, tested, implemented,
                           and released in a controlled manner; and that the status of each
                           proposed change is monitored. Configuration baselines and hardened
                           immutable images are utilized to securely configure the systems by
                           following good industry-practices.

Measures for internal IT   Medallia conducts an annual risk assessment designed to identify
and IT security            threats and vulnerabilities in the administrative, physical, legal,
governance and             regulatory, and technical safeguards used in the Medallia Products.
management                 Additionally, we also maintain a documented risk remediation process
                           to assign ownership of identified risks, establish remediation plans and
                           timeframes, and provide for periodic monitoring of progress.

Measures for               Medallia undergoes regular independent reviews of its security and
certification/assurance    privacy program, which may include the following certifications and
of processes and           activities depending on the products and/or services purchased:
products
                                   ●       HITRUST CSF;

                                   ●       FedRAMP;

                                   ●       SOC 2 Type 2;

                                   ●       ISO 27001;

                                   ●       Third-party penetration testing; and/or

                                   ●       Other attestations as applicable.
Measures for ensuring     Medallia processes Customer Data for the purposes of the Services
data minimisation         and shall only retain Customer Data for: (i) a period of time Customer
                          uses the Services Medallia provides to Customer under the
                          Underlying Agreement, (ii) as long as needed to carry out Medallia’s
                          legitimate business interest; and (iii) as required to comply with
                          applicable laws.

Measures for ensuring     Customer Data is retained for reasons as stipulated in the Measures
limited data retention    for ensuring data minimization above. If Customer specifically
                          requests data be purged, it will be securely erased. Customer Data is
                          not stored on removable media. Any media containing client data will
                          be sanitized or physically destroyed, in accordance with NIST SP
                          800-88 rev 1 Guidelines for Media Sanitization, before the media is
                          reused or disposed.

                          Upon termination of the Underlying Agreement, Medallia will make
                          Customer Data available for secure download by Customer in a
                          standard flat file format for at least thirty days. Within 60 days of the
                          end of this data transfer period, Medallia will remove the Customer
                          Data from the program instance. All data will be either securely
                          erased according to good industry practices, including backups, or
                          the hard drives will be physically destroyed.

Measures for ensuring     Medallia has implemented information security and data protection
accountability            policies in accordance with applicable laws and undergoes annual
                          assessments such as SOC 2, ISO 27001, ISO 27017, ISO 27018, ISO
                          27701 and more. We have a dedicated Security team led by a Chief
                          Information Security Officer and an appointed Data Protection Officer.

Measures for allowing     Medallia products contain features that allow for the export of
data portability and      Customer Data by the customer and Medallia has processes in place
ensuring erasure          for the deletion of data subject records. Additionally, our designed data
                          minimization practices ensure that data is retained only for the period
                          required to perform the processing. Medallia can also delete,
                          anonymize, or rectify data at the instruction of a Customer.

Technical and             Medallia restricts the transfer of data to subprocessors using the
organizational            following measures:
measures to be taken
by the sub-processor to           ●       requiring   data    subprocessors    to   use   security
provide assistance to             measures that are the same as or equally effective as the
the controller and, for           ones that Medallia commits to;
transfers from a                  ●       assessing subprocessors for security and privacy
processor to a
sub-processor, to the             compliance; and
Customer.                         ●       requiring subprocessors to sign a data protection
                                  agreement and the appropriate standard contractual clauses,
                                  limiting the use of data to the purpose for which Medallia has
                                  employed the subprocessor.