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Platform PLATFORM Platform Overview Answer your toughest revenue questions and know what to do next. How It Works Learn how Backstory works and why it can't be replicated. Why Backstory Replace fragmented signals with immediate operational clarity. MCP Get complete deal context where you work. Build vs. Buy Why smart teams buy the foundation and build on top of it. Partners & Integrations Experience the power of Backstory wherever you work. Trust & Security Data you can trust, backed by the security and compliance you need. Backstory believes the placement reflects its focus on revenue answers where teams already work Read the news Solutions Revenue Decisions Make better calls with the full revenue picture in front of you. Learn more Sales ROI Calculator See what rep hours & deals bad CRM data costs. Pipeline Health & Deal Risk Know what's going to slip before it does and what to do about it. Learn more Catch Deal Risk Early Spot stalled deals before the forecast call. Account Strategy Know who matters in every account and where you have room to grow. Learn more Stakeholder Engagement & Mapping Map every stakeholder. Catch coverage gaps. Opportunity Qualification Focus your team on the deals most likely to close. Learn more Sales Coaching Built on Your Won Deals. Coach what reps do, not what they say. Backstory believes the placement reflects its focus on revenue answers where teams already work Read the news By Role ROLE Executives Get real answers real fast. Revenue Operations Be the smartest person in the meeting. Sales Leader See every deal risk. Not just the one that came up on a call. Information Technology Deploy revenue AI your security team will approve. Marketing See who's actually buying. Prove what marketing drove. TOOLS & RESOURCES ROI Calculator Customer stories Webinars & events Playbooks & frameworks Sales Pipeline health Backstory believes the placement reflects its focus on revenue answers where teams already work Read the news Resources RESOURCES Blog Read the latest on how to win more revenue. Events and Webinars Join the movers and shakers who are approaching revenue differently (thanks to data). Newsroom News from your favorite end-to-end revenue intelligence solution. Pricing Most tools charge for every seat, used or not. See pricing built around what your team uses. COMPANY Customer Stories Hear from people like you who use data to win more revenue. Support Experienced professionals with deep product expertise, here to help. About Us Founded with the mission to help businesses like you accelerate growth, revenue, and innovation. Careers Come grow with us, personally and professionally. Contact Us Our support team is dedicated to delighting you, in no time. Backstory believes the placement reflects its focus on revenue answers where teams already work Read the news Home Sub-Processors Last Updated: October 8, 2025 Sub-Processors List of Sub-Processors To support delivery of our Services, Backstory, Inc. (or one of our affiliates listed below) may engage and use data processors (each a ‘Sub-processor’) with access to certain (i) Customer Data as defined in your End User Services Agreement, including all attachments to it, (the ‘Agreement’), and (ii) ‘Operational Customer Information’, which is data we collect from you and your users, and about you and your users, in accordance with our Privacy Policy. Operational Customer Information may include personal data as that term is defined in the General Data Protection Regulation, (EU) 2016/679, but is not otherwise Customer Data. This page provides important information about the identity, location, and role of each Sub-processor. Terms used on this page but not defined have the meaning set forth in your Agreement. Third Parties Backstory uses third party Sub-processors to process Customer Data and Operational Customer Data on our behalf, provide infrastructure services, and to help us deliver professional services, customer support, email notifications and other interactions with customers, users, and others. Prior to engaging any third party Sub-processor, Backstory evaluates the third party’s privacy, security and confidentiality practices, and executes an agreement implementing its applicable obligations. Backstory uses the following Sub-processors to host Customer Information or provide other infrastructure that helps with delivery of our Services: Infrastructure and Operations Entity Name Sub-processing Activities Entity Country Microsoft Corporation Azure generative AI Services United States Amazon Web Services, Inc. Cloud service provider United States Clearbit Processing operational customer data United States Databricks Operations United States Segment Processing operational customer data United States Sentry.io Processing operational customer data United States Snowflake Data analysis United States Sumo Logic Operations United States Tableau Data analysis United States Information About Customers, Users, and Others Entity Name Sub-processing Activities Entity Country Amplitude Processing operational customer data United States Customer.io Processing operational customer data United States Intercom Processing operational customer data United States Tableau Software Processing operational customer data United States Salesforce Processing operational customer data United States Affiliates Entity Name Sub-processing Activities Entity Country The Sales Productivity Company s.r.o d/b/a ClosePlan None Czech Republic Hero Research, Inc Cloud service provider United States Updates As our business grows and evolves, the Sub-processors we engage may also change. We endeavor to provide subscribed owners of the Customer’s account with notice of any new Sub-processors to the extent required under the Agreement, along with posting such updates here. Please check back frequently for updates. Thank you